Special Recommendation: Last-Minute Offer
For one week in January, Davos becomes the most concentrated gathering of senior decision-makers anywhere in the world. The World Economic Forum Annual Meeting runs from 18 to 22 January 2027, and for advertisers the question is simple: where can a brand be seen by heads of state, ministers, CEOs and investors when they cannot leave the valley?
Our expert team at Masscom Global recommends a last-minute portfolio of 17 premium out-of-home and digital sites placed on the routes, facades and arrival points that the Annual Meeting audience passes every day. Every site is sold to one brand only, so the sites that remain are worth moving on now.
Countdown to the Annual Meeting
The Annual Meeting has started.
The Annual Meeting runs from 18 to 22 January 2027.
17 Premium sites on the Annual Meeting routes; 1,078 m2 Total media surface 3,000+ Participants and guests~1,500 Accredited media in Davos all week
Why Davos Annual Meeting Week Is a Stage, Not a Media Buy
In most cities, outdoor advertising competes with millions of other messages and an audience that can look away. Davos in January is different. The Annual Meeting concentrates global capital, policy and media in a compact alpine corridor of about 4 km for five days. A brand placed on those routes is seen repeatedly by the same people, in the week they are making decisions.
That audience includes more than 50 country delegations drawn from the G20, the EU and major emerging markets, and more than 500 strategic partners that include the world's largest financial institutions and Fortune 500 companies. It also includes around 1,500 accredited journalists who work from Davos for the whole week, so a strong site can be noticed well beyond the valley.
Get Free Expert Assistance from Our Global Media Planning Team
Receive strategic recommendations, media planning support, campaign monitoring and reporting to maximise your visibility throughout the Davos Annual Meeting.
Book Expert ConsultationThe 17-Site Portfolio on the Davos Axis
The portfolio runs along the Davos axis, from the Promenade opposite the Parsenn lower station and Hotel Montana in Davos Dorf, down to new sites across Davos Platz, including Hotel Ochsen 2, Club Hotel and Mountain Plaza Hotel. Formats range from full building wraps and facades to digital screens, and the sites are visible on the Annual Meeting arrival routes.
Featured Sites and Sizes
Sizes are the stated media dimensions for each featured site. The full portfolio of 17 sites totals 1,078 m2. The featured sites are rated at 100,000 impacts each in the media specification.
Key Benefits for Advertisers
- Single-brand exclusivity: each location is sold to one brand only, so your message is never shared with a competitor on the same site.
- A captive audience: the Annual Meeting audience stays in the valley all week, so reach builds through repeated exposure on the same routes.
- Scale and visibility: wraps and facades from 24.70 m2 up to 142.63 m2 sit on the routes between the main hotels and the Congress Centre.
- Press amplification: around 1,500 accredited media operate from Davos all week, which extends a strong site well beyond the event.
- Senior decision-makers: heads of state and government, ministers, CEOs and scientific leaders in one place for five days.
Key Dates and Booking Timeline
- 14 and 15 January 2027: installation.
- 18 to 22 January 2027: media display period, matching the Annual Meeting.
- 25 and 26 January 2027: removal.
Bookings are approved by the municipality of Davos, and sites are allocated first come, first served. Concept and artwork approval decides whether a brand makes it on site, so the practical advice is to reserve now and approve creative in parallel.
The Masscom Global Standard Behind Every Davos Placement
Our expert team at Masscom Global plans, books and reports on out-of-home and airport media in more than 140 countries, with a focus on high-net-worth and decision-maker audiences. For Davos, that means confirming availability, guiding you through approvals and artwork, and reporting back on delivery, so your team has one point of contact from reservation to removal.
Request Your Customised Davos Advertising Plan
Tell us your audience, category and budget. Our planners will return a costed plan across Davos sites, with availability confirmed and approvals handled.
Request AvailabilityFrequently Asked Questions
When is the World Economic Forum Annual Meeting 2027?
The Annual Meeting runs from 18 to 22 January 2027 in Davos-Klosters, with the main sessions at the Davos Congress Centre. For this offer, installation takes place on 14 and 15 January, the media display period is 18 to 22 January 2027, and removal takes place on 25 and 26 January.
Who is in Davos during the Annual Meeting?
The meeting brings together about 3,000 participants and guests, including heads of state and government, ministers, CEOs and scientific leaders, alongside roughly 1,500 accredited media, more than 50 country delegations and more than 500 strategic partners, including major financial institutions and Fortune 500 companies.
How large are the sites in this offer?
The portfolio has 17 sites with 1,078 m2 of media surface in total. The featured sites range from a 24.70 m2 facade at Hotel Strela to a 142.63 m2 wrap at Club Hotel. Formats include wraps, facades and digital screens.
Are the sites exclusive to one brand?
Yes. Each location is sold to a single brand, on a first-come basis. Bookings are subject to approval by the municipality of Davos, so early artwork and concept submission matters.
How much does it cost and how do I book?
Rates depend on the site and the package, so we do not publish a single price. Tell us your audience, category and budget and our expert team at Masscom Global will return a costed plan with availability confirmed. Some sites may already be under offer, so request availability early.
Davos Won't Wait. Neither Should You.
Single-brand sites are allocated first come, first served, and some may already be under offer. A brand that reserves this week has time to approve creative and still be on site on 18 January.
Related Guides
Reaching the same audience on the way in? Read our World Economic Forum Annual Meeting Davos 2027 airport advertising guide.
Get Free Expert Assistance Now
Tell us your audience, your category and your budget, and our planners will come back with a costed Davos media plan across the sites above.
