The Choiseul Africa Business Forum comes to Lagos for its 7th edition on 19 to 20 November 2026, at the Lagos Continental Hotel. It is the first time the forum is held in Lagos. The organiser expects up to 1,000 business leaders, investors and decision-makers from Africa, Europe and the Gulf.
For advertisers, the audience is senior and international, and it arrives through Murtala Muhammed International Airport (LOS) before settling in the Victoria Island, Ikoyi and Lekki business and hotel districts. That makes Lagos an airport and city story: be seen on arrival, then again on the roads and in the districts delegates move through.
Why Airport & City Advertising Works Around the Choiseul Africa Business Forum
The forum's theme is Power, Capital, Influence. The organiser points to Nigeria's economic turnaround and describes Lagos as one of Africa's most influential business capitals. Programme and speaker details were not yet published on the event page when we checked, so please confirm them with the organiser.
Audiences like this are hard to reach through broad media. They travel, they stay in a small number of districts, and they follow predictable routes between the airport, the hotel and the venue. Airport and city media follows the same route.
Murtala Muhammed International Airport handled about 4.3 million international passengers in 2024, up 6.5% on 2023, plus about 12.5 million domestic passengers (FAAN figures reported by Nairametrics). International arrivals are the group most relevant to a forum drawing delegates from Africa, Europe and the Gulf.
Key Benefits of Airport & City Advertising for Choiseul Africa Business Forum Lagos
Reach senior decision-makers. The forum is aimed at business leaders, investors and decision-makers from Africa, Europe and the Gulf, an audience that is otherwise spread across many countries and sectors.
Build presence before the sessions start. Delegates form first impressions on arrival and on the drive into Victoria Island, before any conference programme begins.
Support partnerships and deal conversations. A visible brand in the city makes it easier for delegates to recognise you when they meet you at the forum or in follow-up meetings.
Get Free Expert Assistance from Our Global Media Planning Team
Receive strategic recommendations, media planning support, campaign monitoring and reporting for your visibility around the Choiseul Africa Business Forum in Lagos.
Book Expert ConsultationMurtala Muhammed International Airport (LOS): Lagos's Main International Gateway
LOS, in Ikeja, is the main airport for international arrivals into Lagos. It is on the opposite side of the city from the forum venue: the hotel listing puts the Lagos Continental Hotel about 29 km from the airport, so delegates spend real time on the road between the two.
Inventory Highlights
- Arrivals and baggage-reclaim placements, reaching international visitors as they land
- Departure-area and terminal digital placements for business travellers
- Airport-approach and road media on the routes towards the city, subject to availability
Advantages for Advertisers
- International passenger traffic was up 6.5% in 2024, to about 4.3 million
- LOS is the natural first touchpoint for international delegates
- Airport placements can be sequenced with city media for repeat exposure over the same days
Placement sites at Murtala Muhammed International Airport, LED screen at the arrival exit corridor
See every airport site in our full Murtala Muhammed International Airport advertising guide.
Outdoor Locations in Lagos Where Forum Delegates Will Be
Outside the airport, these are the Lagos locations we would look at for a campaign around the forum. Availability and formats are confirmed for each brief.
- Victoria Island and Lekki Phase 1. The district around the forum venue, with banks, corporate offices and hotels. Typical formats include large-format billboards, digital screens and bridge panels.
- Ikoyi. One of Lagos's best-known high-end residential districts, suited to unipoles, street furniture and wall drapes.
- Third Mainland Bridge. One of the main routes linking the mainland and the island districts, with heavy daily commuter traffic.
- Lekki Expressway corridor. A major premium billboard corridor for business commuters and residents.
- The Palms Shopping Mall, Lekki, and Ikeja City Mall. Mall screens, entrance lightboxes and other formats in lifestyle and shopping settings.
Some delegates may also pass through Abuja's Nnamdi Azikiwe International Airport (ABV) on their way to or from Lagos. We can include it where it suits your brief.
Destination Lagos: Full Delegate Journey Coverage
A combined plan follows the delegate from touchdown to the venue: LOS arrivals, the road corridors towards Victoria Island, and the island districts where the forum, hotels and meetings are based.
- Increased brand recall: repeated exposure from arrival through to the venue district
- Consistent presence: a brand becomes part of the delegate's route rather than a single interruption
- One plan: airport and city placements planned together for the same dates
Who Should Advertise Around Choiseul Africa Business Forum Lagos
The forum's themes point to brands that sell to executives, governments and investors. Good fits include banks and financial institutions, infrastructure and industrial companies, energy and the green transition, telecoms and technology, real estate and investment promotion agencies, airlines and aviation services, professional services, and premium automotive and hospitality brands.
Why Brands Choose Airport & City Advertising for Choiseul Africa Business Forum Lagos
A senior, international audience. The forum brings business leaders and investors from Africa, Europe and the Gulf into one city on two days.
A route you can plan around. The distance between LOS and Victoria Island makes the journey a natural place for repeat exposure.
End-to-end campaign support. Masscom Global plans, negotiates and executes across airport and city inventory under one brief.
Planning advice. Our team advises on format mix and flight timing for the 19 to 20 November dates.
The Masscom Global Standard Behind Every Choiseul Africa Business Forum Placement
- Inventory and audience data: passenger and location details for your brief are checked with the media owner at proposal stage.
- Delivery reporting: campaign monitoring and reporting, so you can see where your creative ran.
- Format recommendations: format selection based on your audience, category and campaign dates.
- One brief: one team from negotiation through execution.
Request Your Customised Choiseul Africa Business Forum Lagos Advertising Plan
Tell us your audience, category and campaign dates. Our planners will return a plan across airport and Lagos city inventory, with availability confirmed.
Book NowFrequently Asked Questions
When is the Choiseul Africa Business Forum in Lagos?
The 7th edition, the first held in Lagos, is listed by the organiser for 19 to 20 November 2026. Please confirm the latest dates with the organiser before booking.
Where is the forum held?
At the Lagos Continental Hotel, Victoria Island, Lagos, Nigeria.
Who attends?
The organiser expects up to 1,000 business leaders, investors and decision-makers from Africa, Europe and the Gulf.
Which airports are relevant?
Murtala Muhammed International Airport (LOS) is the main international gateway into Lagos. Nnamdi Azikiwe International Airport (ABV) in Abuja can be added for delegates connecting through the capital.
Can I reach delegates beyond the airport?
Yes. A combined plan can include Victoria Island, Ikoyi, Lekki, the Third Mainland Bridge and the Lekki Expressway corridor, as well as selected malls.
How far ahead should a campaign be planned?
The forum is on 19 to 20 November 2026, so the planning window is short. Send us your category, dates and audience now and we will confirm what is still available.
Plan Early for Choiseul Africa Business Forum Lagos
- Two days only: the forum runs 19 to 20 November 2026.
- Limited formats: airport and city formats are limited, and the planning window is short, so what is open today may not be tomorrow.
- A fixed audience window: delegates are in Lagos for a short time, so timing matters.
- Targeted media: airport and city placements are easier to focus on this audience than broad national media.
Related Airport Advertising Guides
Inventory, audience and planning notes for the airports and locations covered above:
Get Free Expert Assistance Now
Tell us your audience, your category and your campaign dates, and our planners will come back with a Choiseul Africa Business Forum media plan across Lagos airport and city inventory.
Request Availability
Ask us which LOS and Lagos city positions are open for 19 to 20 November 2026.
The Choiseul Africa Business Forum brings a senior, international audience to Lagos on 19 to 20 November 2026. An airport and city plan puts your brand in front of that audience on arrival and again in the districts where the forum takes place. Brands that brief us now have the widest choice of the formats that remain.
