IREIS Abu Dhabi 2026 brings developers, investors and property professionals to ADNEC from 10 to 12 November. With Abu Dhabi's transaction values and development pipeline rising, the show is a concentrated window to reach people who are ready to buy, invest or partner. This offer pairs the show with a ready media plan: screens inside ADNEC, arrival and private aviation media at Abu Dhabi's airports, and city coverage on the way in.
IREIS 2026: International Real Estate & Investment Show
Why Advertise Around IREIS Abu Dhabi 2026?
IREIS is a sales show. Exhibitors can offer exhibition-only incentives, project launches, flexible payment plans and on-site bookings, and transactions and reservations happen during the show. Visitors arrive with intent, and they arrive from the GCC, MENA, Europe and Asia. Brands that appear on the journey in, from the airport to the hall, reach them before they walk the floor and decide where to stop.
The conference agenda adds to the pull. Topics announced include Abu Dhabi as a regional investment hub, fractional ownership, foreign direct investment, UAE and Europe investment corridors, PropTech and AI, and golden visa opportunities. Knight Frank is the conference partner, and ADGM is the official knowledge partner.
Key Benefits of Advertising During IREIS 2026
- Reach buyers with intent: investors, institutional buyers and property professionals come to IREIS to transact.
- Own the whole journey: airport arrival, city route and venue screens carry one message from landing to hall.
- Move fast: ADNEC screens can be live within 48 hours of approved creative, which suits a show only days away.
- One plan, one contact: we plan, book, schedule and report across venue, airports and city.
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ADNEC venue screens: where the show happens
IREIS is held at ADNEC, which runs 50+ digital screens across its concourse, mezzanine and grandstand areas, atrium LED screens, elevator panels, the VIP entrance and car park walkways. A 30-second spot plays across the network, and you can choose specific dates to match the show or take venue-wide daily loops.
- Specs: video MP4, H.264, 24 fps, 16:9, 30 seconds; static JPEG or PNG also supported.
- Speed: live within 48 hours.
Portrait screens
Atrium LED screen
Link LED screens
Concourse elevator LED screens
Zayed International Airport (AUH): the primary gateway
AUH handled 28.8 million passengers in 2024. International arrivals pass wall wraps on the corridor to immigration, digital screens in the Marhaba Grand Tunnel and wall wraps near passport control. These are clean, uncluttered zones with real dwell time, ideal for real estate, banking and investment creative.
Al Bateen Executive Airport (AZI) and private jet terminals
Al Bateen is the Middle East's first airport built exclusively for business and private aviation, so every viewer is a private or business flyer. Private jet terminal screens at Abu Dhabi, including the Royal Jet terminal and the RightJet lounge at the Emirates Palace hotel, add a VIP layer for high-net-worth investors flying in for the show.
Photos show installed screens at ADNEC and Abu Dhabi airports. The creative shown belongs to other advertisers and is for illustration only.
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Who Should Advertise Around IREIS?
- Real estate developers launching or selling projects in the UAE and abroad
- Brokerages and property consultancies
- Banks, mortgage providers and wealth managers
- PropTech, fractional ownership and investment platforms
- Overseas developers and country pavilions courting UAE investors
- Golden visa, relocation and legal services
Request Your Customised IREIS 2026 Advertising Plan
Tell us your audience, category and budget. Our planners will return a costed plan across ADNEC, airport and city inventory, with availability confirmed.
Book NowFrequently Asked Questions
When and where is IREIS Abu Dhabi 2026?
IREIS, the International Real Estate and Investment Show, runs 10 to 12 November 2026 at ADNEC Centre Abu Dhabi. It is the 15th edition and is organised by Dome Exhibitions with approval from the Department of Culture and Tourism - Abu Dhabi.
Who attends IREIS?
The organisers expect more than 3,000 attendees, including investors, institutional buyers and property professionals from the GCC, MENA, Europe and Asia, alongside developers from across the UAE.
Where can we advertise to reach IREIS visitors?
You can combine the screens inside ADNEC, where the show is held, with arrival media at Zayed International Airport (AUH), private aviation media at Al Bateen Executive Airport (AZI) and the AUH private jet terminals, and city media on the routes in between.
How fast can a campaign go live?
Screens at ADNEC can be activated within 48 hours of approved creative. Airport placements need more lead time, so contact us now to confirm availability for 10 to 12 November.
What does it cost?
ADNEC venue-screen packages start from USD 6,000 per month, with date targeting to match an event. Airport and city media are priced by plan. Use the quote button and we will return a costed plan.
Are the dates final?
The organiser announced 10 to 12 November 2026 in October 2026. Earlier announcements gave different dates, so we confirm the dates with the organiser before booking.
IREIS Abu Dhabi 2026 Won't Wait. Neither Should You.
- Three days only: the show runs 10 to 12 November 2026.
- The calendar is tight: screens can be live in 48 hours, but airport inventory fills as the date nears.
- Competitors are on the floor: developers and brokers are already preparing launches and offers for the show.
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Sources: organiser press releases published via Zawya (July and October 2026); Abu Dhabi Real Estate Centre figures as cited in those releases and not independently verified; Masscom Global airport and ADNEC media data. Dates and prices can change; we confirm before booking.
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