Singapore FinTech Festival 2026 runs from Wednesday 18 to Friday 20 November 2026 at Singapore EXPO, with the Insights2040 Annual Meetings on 16-17 November. In 2025, the organisers reported more than 70,000 attendees from 142 countries and regions, and more than 900 speakers.
This offer pairs the festival with a ready-built Changi Airport and Singapore media plan: 310 programmatic screens across the airport terminals, Jewel Changi and the roads that feed Changi, plus direct-booked static and digital sites in the airport and the city.
Why Does Airport Advertising Work During Singapore FinTech Festival?
SFF is a finance and technology decision-making event, not a spectator one. Delegates from banks, regulators, investors, fintechs and technology companies fly into Singapore for a fixed three-day window, and Changi is where most of them first arrive and last depart. A programmatic plan lets you concentrate impressions around those arrival and departure waves, then shift budget mid-flight as the schedule firms up.
Opens an email to cs@globalmediakit.com with the plan details pre-filled.
Key Benefits of the Changi and Singapore Plan
Reach delegates on arrival and departure. 257 screens across Changi Terminals 1 to 4 and Jewel cover arrival halls, baggage reclaim, shopping areas, lounges and departures.
Extend the journey to the city. 53 further screens sit on the approach roads and nearby districts, including the ECP corridor, PIE, Changi South Avenue, Bedok and Tampines.
Stay flexible. Audience, location, time, budget and creative are set once and executed in real time, with dayparting, pausing and re-allocation mid-flight and no long-term lock-in.
Add direct sites for impact. More than 20 static and digital sites, from Changi Airport concourses to Raffles Place and Rochor, are booked directly with the media owner.
Singapore Changi Airport (SIN): The Gateway to SFF
Changi Airport is Singapore's international gateway, and this plan covers Terminals 1, 2, 3 and 4 and Jewel Changi, with portrait and landscape formats in image and video.
Inventory Highlights
- Terminal 1: 46 screens, Terminal 2: 76 screens, Terminal 3: 66 screens, Terminal 4: 41 screens
- Jewel Changi: 28 screens, including two 2160×680 spectacular formats
- Zones include baggage claim, arrival hall, departures hall, shopping areas, lounges and gates
Advantages for Advertisers
- One programmatic plan across every terminal, with delivery reporting for each line item
- Portrait 1080×1920 is the main format on 159 of the 310 screens, so one master covers most of the plan
- Direct-booked airport sites add static and large-format presence in Terminals 1, 2 and 3
Get Free Expert Assistance from Our Global Media Planning Team
Receive strategic recommendations, media planning support, campaign monitoring and reporting to maximise your visibility throughout Singapore FinTech Festival.
Book Expert ConsultationPlease note: programmatic digital out-of-home (pDOOH) campaigns do not provide full activation screen-level proof. While delivery and play logs are available, platform-level reporting does not guarantee visibility on every individual screen at every moment.
Approach Roads and Nearby Districts
Beyond the terminals, the plan follows the corridors delegates travel between Changi and the city.
- East Coast Parkway (ECP): 9 screens across the East Coast and Katong corridor, including bus shelters and retail sites
- Pan-Island Expressway (PIE), Changi end: 6 screens on Upper Changi Road bus shelters, Bedok to Tanah Merah
- Changi South Avenue: 8 screens at Changi City Point, Plaza8 @ CBP and ESR BizPark Changi
- Tampines Expressway (TPE): 2 bus shelter screens at Punggol Road
- Loyang Avenue, Bedok and Tampines: 28 screens combined, including Bedok Mall and Bedok Interchange
Corridor and area matches are the nearest screens in the supplied inventory, mapped by location. Exact road frontage is confirmed with each media owner before booking.
Direct-Booked Sites: Changi Airport and Singapore
These static and digital sites are booked directly with the media owner rather than through the programmatic platform. Rates are on request.
Changi Airport
- Digital mupis in the departure and arrival areas (85-inch, 10-second creative)
- Banners on the Terminal 1 concourse pillars (static)
- Lightboxes on the Terminal 2 concourse (static)
- A digital billboard in the Terminal 3 business lounge, plus Terminal 3 concourse light boxes
Screens and Sites in the Plan
A look at the airport screens and direct-booked sites included in this offer. Photos are reference images of the sites; the creative shown belongs to other advertisers and is for illustration only.
Changi Airport
Singapore city sites
Singapore
- LED and digital screens at One Raffles Place and One Raffles Place MRT Station (30-second creative)
- A 387.6 sq m building wrap above the Rochor MRT station entrance
- Billboards and wall banners at The Arcade, People's Park Complex, Clifford Centre, Sim Lim Square, Furama Hotel and Bugis Village
- LED screens at 313@somerset, Tiong Bahru, Centrum Square and Tanjong Pagar
Creative Specifications
The plan runs across 11 resolutions, and 64% of screens (199 of 310) are portrait. 1080×1920 portrait covers 159 screens, 1920×1080 landscape covers 62 and 3840×720 landscape covers 39. All programmatic screens take image and video, and we supply a size guide for each line item.
Destination Singapore: Full Visitor Journey Coverage
SFF delegates move between Changi, their hotels and Singapore EXPO. An Airport to City sequence lets a brand appear first at Changi, then again on the corridors and city sites they actually pass.
- Increased brand recall: repeated exposure from arrival through to the destination
- Consistent presence: a brand becomes part of the event's visual environment rather than an isolated placement
- Enhanced campaign effectiveness: sequencing across airport and city outperforms a single-site buy at equivalent spend
Why Brands Choose Airport & City Advertising for SFF
Exclusive audience access. Few windows put this concentration of finance and technology travellers into a single, identifiable corridor. Banks, payments, fintech, wealth management, cybersecurity, cloud and professional services brands reach this audience best in this window.
A prestigious environment. Changi and Singapore's business districts lend a brand the same register that draws delegates to the festival.
End-to-end campaign support. Our expert team at Masscom Global plans and executes across every airport and city placement under one brief and one point of accountability.
Strategic planning assistance. We advise on terminal mix, formats and dayparting so budget follows where the audience actually moves.
The Masscom Global Standard Behind Every SFF Placement
- Verified inventory and audience data: screen and audience figures for your brief are confirmed against live network data at proposal stage.
- Transparent delivery reporting: impressions, plays and play logs, pacing, and breakdowns by venue type, terminal and district.
- Benchmarked recommendations: terminal and format selection set against comparable event-calendar campaigns across our network.
- We absorb the complexity: one point of accountability from negotiation through execution.
Request Your Customised Singapore FinTech Festival Advertising Plan
Share your audience, category, dates and budget. Our planners will confirm line items, availability and a costed plan across Changi and Singapore.
Book NowFrequently Asked Questions
When is Singapore FinTech Festival 2026?
The main festival runs from Wednesday 18 to Friday 20 November 2026. The Insights2040 Annual Meetings take place on 16-17 November.
Where is Singapore FinTech Festival held?
At Singapore EXPO, Singapore, according to the festival website.
Which airport do SFF delegates fly into?
Singapore Changi Airport (SIN). Our plan covers Terminals 1 to 4 and Jewel Changi, with 257 programmatic screens at the airport complex.
What does the media plan include?
310 programmatic digital out-of-home screens across 12 line items, 53 of them on the approach roads and nearby districts, plus more than 20 static and digital sites booked directly with media owners across Changi Airport and Singapore.
How is delivery reported?
Through forecast and delivered impressions, ad plays and play logs, pacing against plan, and a breakdown by venue type, terminal and district. As noted above, reporting is platform-level and does not guarantee visibility on every individual screen.
What does it cost and when can it start?
Budget, flight dates and pacing are shared on request once the line items are confirmed. With the festival about three weeks away, we recommend contacting our expert team at Masscom Global now.
Singapore FinTech Festival Won't Wait. Neither Should You.
- A fixed calendar: the festival runs 18-20 November, with the Insights2040 Annual Meetings just before on 16-17 November.
- Competitors are already moving: category peers plan their presence around the same three days.
- The window follows the event, not convenience: a campaign that starts late misses the arrivals that build ahead of opening day.
- The alternative reaches the wrong audience: generic city media cannot isolate the finance and technology traveller the way airport media can.
Related Airport Advertising Guides
Detailed inventory, audience and planning notes for the airport covered above:
Get Free Expert Assistance Now
Tell us your audience, your category and your budget, and our planners will come back with a costed Singapore FinTech Festival media plan across every airport and city placement above.
Request Availability
Positions move quickly around this calendar. Ask us what is still open.
Singapore FinTech Festival concentrates a valuable, internationally mobile audience onto Changi and a small number of city districts. Brands that secure flexible airport and city inventory now are positioned to move the moment the window opens.
