Unlock South Korea’s Top Media Spaces for Brands
South Korea’s $720M ad market thrives on K-culture, DOOH, and digital. With world-leading per-capita luxury spend, brands win via Gangnam screens, luxury malls, and mobile-first, Gen Z-focused campaigns infused with sustainability and personalization.
South Korea’s outbound travel surges with luxury focus, regional targeting, and high digital influence. Strategic timing, premium placements, and cultural alignment drive performance across affluent, family, and business-leisure segments.
Target South Korea’s 920,000 HNWIs and 32,500+ C-suite leaders through digital-first, multilingual, and regionally focused campaigns. Prioritize Seoul and Busan with strategic messaging timed to key investment cycles from May–December 2025.
This report details South Korea’s 2025 HNWI real estate ad strategy, with top investor profiles, premium OOH locations, digital channels, and seasonal timing to optimize campaign impact across Seoul, Jeju, and affluent Korean business hubs.
