Paris Fashion Week Media 2025

Strategic Airport, OOH & Programmatic Media for High-Impact Brand Visibility

Paris Fashion Week Spring/Summer 2026, taking place from September 29 to October 7, 2025, is a defining moment in the global fashion calendar. With over 100,000 influential attendees—from luxury buyers and editors to celebrities and high-net-worth individuals—brands have a rare opportunity to engage this elite audience at scale.

Advertising through airport media, citywide OOH, and programmatic digital screens allows your brand to be seen at every key touchpoint—from arrival to runway.

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1. Airport Advertising at CDG & ORY

Capture Attention the Moment They Land

Paris Charles de Gaulle (CDG) and Orly (ORY) are the two main arrival points for global Fashion Week travelers. Airport advertising places your brand directly in front of fashion leaders, celebrities, and affluent travelers the moment they step into Paris.

Premium Zones:

Arrivals and baggage claim
Jet bridges and walkways
VIP lounges and private aviation terminals
Duty-free and luxury retail areas

Key Advantages:

First brand exposure upon arrival
High trust and attention in exclusive environments
High international reach with luxury alignment

Estimated Impressions: 8–10 million during the event

All campaigns include expert planning, free monitoring, and guaranteed execution.

2. OOH Advertising Across Fashion Districts

Be Everywhere Fashion Moves

Strategically located across Paris, OOH placements ensure your brand is seen in the most photographed, walked, and posted-about locations during Fashion Week.

Key Areas:

Palais de Tokyo (main event venue)
Rue Saint-Honoré, Faubourg Saint-Honoré, Champs-Élysées
Paris Metro stations near fashion hotspots
Luxury hotels, shopping districts, and nightlife venues

Key Advantages:

High-frequency exposure to fashion decision-makers
Amplifies your brand in influencer and press content
Continuous presence throughout Paris Fashion Week

Estimated Impressions: 12–15 million+ via static and digital formats

3. Programmatic Digital OOH: Flexible, Targeted, Dynamic

For Brands Seeking Agility, Real-Time Targeting & Budget Control

Programmatic OOH allows you to deliver your campaign across a network of digital screens in airports, transit hubs, shopping areas, and near Fashion Week venues, with the ability to adjust content in real-time and optimize based on audience behavior, weather, time of day, or flight arrivals.

For brands seeking agility, real-time targeting, and budget control

Programmatic DOOH delivers campaigns across premium digital screens in airports, transit hubs, shopping areas, and Fashion Week zones, with the ability to:

Adjust content in real time
Optimize by audience behavior, weather, time of day, or flight arrivals
Scale visibility with budget control

Want to know more about Programmatic trends?

Low Budget Package – $10,000

Ideal for short bursts or geo-targeted awareness
Focused delivery in Fashion Week arrival zones and central shopping streets
Up to 1 million targeted impressions

Medium Budget Package – $25,000

Extended presence across multiple screen networks (city and airport)
Supports creative variations and time-based targeting
Up to 3 million impressions with deeper contextual placement

High Budget Package – $50,000

Citywide saturation across event venues, airports, metro stations, and flagship retail areas
Real-time content updates with weather-based or event-triggered messaging
Up to 7 million impressions with maximum creative flexibility and visibility

All programmatic packages include:

Strategic campaign setup
Real-time reporting
Free expert consultation from global media planners
Fast execution with full success rate guarantee

Why Brands Must Act Now

Paris Fashion Week isn’t just about fashion—it’s a media moment. The Fall 2025 edition generated over $727 million in Media Impact Value (MIV) and drove 70% of all global Fashion Week online mentions. Instagram alone contributed over 54% of digital exposure, often using visuals from airport and OOH ads captured in real life.

By advertising during this time, your brand doesn't just appear—it becomes part of the content that audiences share globally.

Get Started with a Free Media Strategy Session

Whether you're looking to build awareness, launch a product, or dominate fashion capital visibility, our team will help you choose the best mix of airport, OOH, and programmatic digital media.

Secure your campaign before inventory sells out.
Limited availability for Fashion Week 2025.

Book your free consultation today and let our global media experts build a winning campaign for your brand.