Few events concentrate wealth the way a boat and superyacht show does. The Abu Dhabi International Boat Show opens at ADNEC's Marina Hall on 19 November, and the people who come to buy, charter or commission a yacht are exactly the high-net-worth audience that most premium brands spend a year trying to reach. This last-minute plan is a golden opportunity to meet them early: one programmatic campaign from Monday 16 November, three days before the doors open, running until the show closes on 22 November.
Countdown to the campaign start
The campaign window has started.
The programmatic flight runs from 16 to 22 November 2026. The show is open from 19 to 22 November.
Our expert team at Masscom Global has selected 184 programmatic screens for the plan: 21 screens within 5 km of ADNEC, 82 arrival-area screens at Zayed International Airport in Abu Dhabi and 81 at Dubai International Airport. The countdown above shows how long is left to start the build-up. Once the show opens, every premium brand in the category is competing for the same four days of attention, and this window to be there first does not repeat until the next edition.
Abu Dhabi International Boat Show 2026 (ADIBS)
Why This Is a Golden Opportunity to Reach High-Net-Worth Audiences
The organiser describes ADIBS as the place where luxury yachting, marine craftsmanship and sea life meet, with boats and superyachts, a Superyacht and Charter Show, marine engines and equipment, and outdoor living and lifestyle on the programme. That draws yacht owners, buyers, charter clients and the advisers around them. They are people with the means to buy a boat, a waterfront home, a watch or a car, and they rarely stay in one place long enough to be reached the usual way.
Airports are where that audience is easiest to find. Arrival halls and baggage claim at Zayed International and Dubai International are places where international and affluent travellers spend unhurried minutes, which is why the plan puts 163 of its 184 screens there. The 21 screens near ADNEC then carry the same message on the approach to the show.
Why start on 16 November? High-net-worth visitors plan their visit before they arrive, and a campaign that begins on opening day meets them after those decisions are made. Programmatic screens are also bought against live availability, so what is open today is not guaranteed to be open next week. The practical advice is to confirm the plan early and have the creative ready before 16 November.
The Plan at a Glance
Screen counts are the programmatic screens in our current listings. Availability is confirmed at booking.
Screens Within 5 km of ADNEC
These 21 screens sit within a 5 km radius of the venue. Spots run 10 to 12 seconds in video or image, and the audience figures are platform estimates for each screen over one week.
Arrival Screens at Abu Dhabi and Dubai Airports
Arrival halls and baggage claim carry visitors from the moment they land. Every airport screen plays 10-second spots in video or image. The audience figure is a platform estimate for each screen over one week, and screens in the same hall reach overlapping people, so the figures should not be added together.
Key Benefits for Advertisers
- A high-net-worth audience in one window: a luxury yachting show, plus affluent international arrivals at two airports, in one seven-day plan.
- Three days of head start: the message reaches visitors on arrival and in the city before the show opens.
- One plan across three locations: arrivals in Abu Dhabi and Dubai, and screens on the approach to ADNEC, are planned and reported together.
- Matched to show hours: the show is open from 2pm to 10pm, and programmatic scheduling lets the plan weight those hours.
- Flexible creative: messages can be changed during the flight, for example from a pre-show teaser to a stand number once the doors open.
- Delivery and play logs: you can review when and where the campaign was scheduled to run.
Who Should Advertise Around ADIBS?
- Private banks, wealth managers and family offices
- Luxury watch, jewellery, automotive and lifestyle brands
- Waterfront and branded-residence property developers
- Yacht, boat and marine engine brands, and superyacht charter and brokerage firms
- Private aviation, luxury travel, resorts and hospitality brands
- Insurance and legal services for high-net-worth clients
Key Dates and Booking Timeline
- Before 16 November: confirm the plan and send approved creative.
- 16 to 18 November: build-up flight on arrival and city screens.
- 19 to 22 November: show days at ADNEC, open 2pm to 10pm, with the flight at full weight.
- 22 November: flight ends.
Programmatic delivery and play logs are available after the flight. They show scheduled delivery at platform level and do not guarantee visibility on every individual screen at every moment.
The Masscom Global Standard Behind Every Placement
Our expert team at Masscom Global plans, books and reports on out-of-home and airport media in more than 140 countries, with a focus on high-net-worth and decision-maker audiences. For ADIBS, that means confirming availability, handling creative specifications for each screen format, and reporting on delivery, so your team has one point of contact from booking to the end of the flight.
Request Your High-Net-Worth ADIBS Plan
Tell us your audience, category and budget. Our planners will return a recommended plan across the ADNEC area and the Abu Dhabi and Dubai arrival halls, with availability confirmed.
Request AvailabilityFrequently Asked Questions
When and where is the Abu Dhabi International Boat Show 2026?
The 2026 edition, the eighth, runs from 19 to 22 November 2026 at Marina Hall, ADNEC Centre, Abu Dhabi. The organiser lists opening hours of 2pm to 10pm daily, with last entry at 9.30pm.
Who attends ADIBS?
The organiser reports 52,741 visitors and 1,068 brands and exhibitors at the 2025 edition. The programme covers boats and superyachts, fishing, watersports, outdoor living, marine engines and equipment, a Superyacht and Charter Show, speakers and sea trials. Figures for 2026 have not been published.
Why is this plan aimed at high-net-worth audiences?
ADIBS is a luxury yachting show with superyachts, charter and lifestyle exhibitors, so its visitors include people who buy, charter or commission yachts. The plan adds arrival halls at Abu Dhabi and Dubai airports, where international and affluent travellers pass. The organiser has not published a profile of visitor wealth, so we describe the audience by the nature of the show and the screens, not by a net-worth figure.
Which screens are in this plan?
The plan has 184 programmatic screens: 21 screens within 5 km of ADNEC (9 roadside digital billboards, 4 residential lift screens and 8 screens in a shopping mall), 82 arrival-area screens at Zayed International Airport and 81 arrival-area screens at Dubai International Airport. Eight more screens in Zayed International lounges can be added.
Why does the plan start on 16 November when the show opens on 19 November?
Visitors choose which stands to visit before they reach the hall. A flight that starts three days early reaches them on arrival and in the city, so the message is familiar by the time the show opens. The flight then continues through all four show days.
What is programmatic DOOH?
Programmatic digital out-of-home buys screens through software, by location, time and audience, instead of a fixed block on a single site. One plan can cover roadside, mall and airport screens, and the creative can be changed during the flight.
Will I get proof that the ad ran on every screen?
Delivery and play logs are available, but programmatic DOOH does not provide full screen-level proof of activation. Platform-level reporting does not guarantee visibility on every individual screen at every moment.
How much does it cost and how do I book?
Rates depend on the screens, the dates and the share of the plan you choose, so we do not publish a single price. Tell us your audience, category and budget and our expert team at Masscom Global will return a recommended plan with availability confirmed.
This Golden Opportunity Won't Wait. Neither Should You.
- The window is short: the flight starts on 16 November and the countdown above is already running.
- The show is four days: 19 to 22 November, open 2pm to 10pm.
- Availability changes: programmatic screens are bought against live availability, so confirm early.
- Creative needs time: screens for arrival halls and the ADNEC area use different formats, so send artwork before the flight starts.
Opens an email to primesupport@masscomglobal.com with the request pre-filled.
Sources: Abu Dhabi International Boat Show website (adibs.ae) for dates, venue, opening hours and 2025 figures, which are the organiser's own; Masscom Global programmatic screen listings for screen counts, formats and audience estimates. Dates, availability and audience estimates can change, and we confirm before booking.
Related Guides
More inventory, audience and planning notes for Abu Dhabi and Dubai:
Get Free Expert Assistance Now
Tell us your audience, your category and your budget, and our planners will come back with a recommended ADIBS programmatic plan across the screens above.
