Reach the yacht-buying elite before the doors open
A seven-day programmatic DOOH plan for the Abu Dhabi International Boat Show: arrival screens at Zayed and Dubai airports, plus screens around the ADNEC Centre. Flight 16 to 22 November 2026; show open 19 to 22 November.
Why this is a golden opportunity
The Abu Dhabi International Boat Show brings luxury yachting, superyachts and charter, marine engines and equipment, and outdoor living and lifestyle to the ADNEC Centre. That draws yacht owners, buyers, charter clients and the advisers around them.
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Airports are where an affluent, international audience is easiest to reach: arrival halls and baggage claim are places where travellers spend unhurried minutes. Starting on 16 November reaches visitors while they plan their visit, not after. The organiser has not published a profile of visitor wealth, so we describe the audience by the nature of the show and the screens, not by a net-worth figure.
The plan, from landing to show day
Three locations, one flight, planned and reported together.
1. Land · Zayed and Dubai airports
82 arrival and baggage-claim screens at Zayed International (AUH) and 81 at Dubai International (DXB, Terminals 1 and 3).
- Welcome visitors on arrival. Portrait and landscape screens in arrival halls.
- Reach people with time to look. Travellers wait at the carousel.
- Optional: 8 lounge screens at Zayed International.
2. Build up · 16 to 18 November
Arrival and city screens prime visitors before the doors open.
- Teaser creative. Announce a stand, a launch or an offer.
- Plan ahead. Visitors decide whom to see before they arrive.
- Flexible. Swap the message once the show opens.
3. Approach · ADNEC Centre area
21 screens around the venue: 9 roadside billboards, 4 residential lift screens and 8 supermarket screens.
- Be seen on the approach. Large billboards on Sheikh Zayed Bin Sultan Street and Al Khaleej Al Arabi Street.
- Reach residents and shoppers. Lifts and supermarket screens in the area.
- Show days. Weight the plan to 2pm to 10pm.
Explore the screens on the map
The Zayed International market includes 8 optional lounge screens. Choose an emirate, click a market on the map, then click any point to see that screen's options.
Audience figures are platform estimates of weekly audience per screen. Screens in the same hall or venue reach overlapping people, so the figures should not be added together. Pins that share one address, such as every screen inside one airport, group together on the map and separate as you zoom in. Venue types are our suggestions and availability, including programmatic access to each screen, is subject to confirmation. Rates are on request.
Formats at a glance
What a creative needs to fit each type of screen in this plan. The table is built from the screen listings above.
Who should book
Any brand that wants the attention of visitors, buyers and high-spending residents around the show.
Exhibitors and marine brands
Yachts, engines, equipment and charter services can announce a stand number or a launch.
Luxury, automotive and watches
Premium brands can use arrival halls and large roadside formats where an affluent, international audience passes.
Waterfront real estate
Developers can reach buyers and investors as they land and as they travel to the show.
Hospitality and tourism
Hotels, resorts, destinations and experiences can reach visitors who are choosing where to stay and what to do.
Private banking and wealth
Banks, advisers and insurers can reach business travellers and expatriates around a high-value event.
Lifestyle and fashion
Outdoor living, fashion and lifestyle brands can match the show's own themes.
Key dates and booking timeline
- Before 16 November: confirm the plan and send approved creative.
- 16 to 18 November: build-up flight on arrival and city screens.
- 19 to 22 November: show days at ADNEC, open 2pm to 10pm, with the flight at full weight.
- 22 November: flight ends.
Why not wait?
- The window is short. The flight starts on 16 November and the countdown above is running.
- Availability changes. Programmatic screens are bought against live availability, so confirm early.
- Creative needs time. Airport and ADNEC screens use different formats, so send artwork before the flight starts.
What is programmatic advertising?
Programmatic advertising buys ad space through software instead of phone calls and paper bookings. Programmatic digital out-of-home (pDOOH) applies the same idea to real screens in the world: billboards, mall screens, residential lifts and airports.
1. Choose where and when
We pick screens by location, venue type, time of day and audience, instead of buying a fixed block on one site.
2. Buy through a platform
Screens from many networks are available in one place. Your ad is booked automatically whenever the chosen conditions are met.
3. Adjust as you go
Budgets, creatives and screens can change during the flight, so spend moves to what works as dates and offers change.
Flexible flights
Start, pause and scale by day or week, with no long fixed commitments.
Many screens, one plan
Roadside, supermarket, lift and airport screens are planned together in a single campaign.
Delivery and play logs
Play logs show when and where the ad was scheduled to run, so the campaign can be reviewed.
Programmatic Digital Out-of-Home (pDOOH) campaigns do not provide full activation screen-level proof. While delivery and play logs are available, platform-level reporting does not guarantee visibility on every individual screen at every moment.
Enquire by location
Tick the locations you want us to price. You can also add a market from the map. Rates are shared on request.
Rate: on request. Your enquiry goes to primesupport@masscomglobal.com.
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