At midnight on 31 December 2026, the Ball drops over Times Square and crowds, cameras and broadcasts turn to one place. For advertisers, it is one of the few nights when a live crowd and a worldwide television audience look at the same screens.
This exclusive offer brings together 28 Times Square screens we can place for you, from the buildings around the Ball to large-format digital screens along Broadway and 42nd Street. Choose your screens, send us your shortlist and we reply with availability and rates.
Why Times Square Advertising Works on New Year's Eve
One position directly above the Ball is stated to reach over one billion people through worldwide TV coverage, and about 1.5 million tourists and residents are stated to pass through the area daily. Figures are as stated for individual positions and are not contractual.
Screens near the Ball put your brand in the picture the world is watching. Screens along Broadway, 42nd Street and the surrounding blocks reach crowds as they arrive and leave.
Key Benefits of Times Square New Year's Eve Advertising
Be in the moment the world counts down. Formats around the Ball sit where cameras and crowds are focused at midnight.
Choose by distance from the Ball. Options are grouped around the Ball, giant spectaculars and digital formats, so you can match the format to your goal.
Build a package that fits. Start from Ball Drop Epicentre or Times Square Takeover, or tick your own screens.
Get Free Expert Assistance from Our Global Media Planning Team
Receive strategic recommendations, media planning support, campaign monitoring and reporting to maximise your visibility throughout Times Square New Year's Eve 2026.
Book Expert ConsultationTimes Square Screens Available for New Year's Eve 2026
Use the countdown and selector below to build your shortlist. Rate is shown as on request for every option.
Start with a package
Send us your shortlist
Your selected screens are added to the message automatically. We reply with availability, creative specifications and rates for your dates.
If the email button does nothing in your viewer, copy the message and send it to primesupport@masscomglobal.com.
- Sizes, audience and coverage figures are as stated by the media owners, are not Masscom Global measurements, and are non-contractual and subject to change.
- Availability is not held until we confirm it in your plan. Large formats are often sold to one advertiser at a time, and creative approvals follow each site's requirements.
- Rates are on request and depend on the screens, dates and loop slots you choose.
- New Year's Eve timing refers to midnight on 31 December 2026, New York time.
What's in the Offer
- Around the Ball: 5 towers and screens closest to One Times Square
- Giant spectaculars: 11 large-format and block-long positions
- Digital formats: 12 screens and large-format options across Broadway and 42nd Street
Who Should Advertise in Times Square on New Year's Eve
- Global consumer, fashion and beauty brands launching a 2027 campaign
- Entertainment, streaming and gaming brands
- Finance, fintech and technology brands
- Travel, hospitality and tourism boards
- Luxury and lifestyle brands
The Masscom Global Standard Behind Every Times Square Plan
- Availability: confirmed for your dates before booking
- Specifications: creative requirements and formats for every screen
- Booking support: one team across all Times Square formats
- Reporting: updates on how your campaign is running
Request Your Customised Times Square New Year's Eve 2026 Advertising Plan
Tell us your brand, audience and campaign dates. Our planners will return a plan across Times Square inventory, with availability confirmed.
Book Expert ConsultationFrequently Asked Questions
When is New Year's Eve in Times Square?
The Ball drops at midnight on 31 December 2026, New York time, as 2026 turns to 2027.
What can I advertise on?
The offer covers 28 screens: positions around the Ball, giant spectaculars and digital formats across Times Square.
Can I choose only the screens I want?
Yes. Tick the screens you want in the selector above, or start from a package, and send us the shortlist with one click.
Are rates shown?
No. Rates are available upon request and depend on the screen, dates and format. We return availability, creative specifications and rates for your shortlist.
How far ahead should a campaign be booked?
Some positions sell as 100% share of voice or a full roadblock, so the sooner you ask about availability, the more options you will have.
Plan Early for Times Square New Year's Eve 2026
- Early enquiries get the widest choice of screens
- Creative, approvals and production take time
- Availability is not held until confirmed
Related Advertising Guides
Inventory, audience and planning information for campaigns across the United States.
Get Free Expert Assistance Now
Tell us your brand, your campaign dates and your goals. We will return a plan with availability confirmed.
Figures are as stated for individual positions and may change. Screen images are illustrative. Rates are available upon request.
