Put your brand at the centre of Singapore’s Formula 1 season with premium Orchard Road digital advertising at The Heeren LED.
As race excitement builds, Orchard Road becomes a powerful setting for brands seeking visibility among international visitors, shoppers, local residents and F1 fans. Masscom Global is offering limited campaign opportunities at The Heeren across two strategic periods: a 100% Share of Voice pre-F1 takeover on 29–30 August and a 20% Share of Voice race-week package from 9–11 October.
For luxury, automotive, technology, financial services, travel, fashion and lifestyle advertisers, this is an opportunity to combine the energy surrounding Formula 1 with a commanding digital presence in one of Singapore’s most recognised shopping and lifestyle districts.
Get Free Expert Assistance Now
Our global media planners will help you plan your campaign at no additional cost, with free campaign reporting and monitoring once your advertising goes live.
Orchard Road Advertising During Singapore F1 Season
The Heeren places your campaign directly on Orchard Road, giving advertisers a prominent digital platform during periods designed to capture pre-race excitement and race-week attention.
The opportunity is particularly suited to brands searching for Singapore F1 advertising, Orchard Road advertising, Singapore digital billboard advertising, The Heeren LED advertising, Singapore Formula 1 advertising opportunities and premium outdoor advertising in Singapore.
Who Can Your Campaign Reach?
The location offers brands the opportunity to build visibility among the audiences drawn to Orchard Road during Singapore’s F1 season, including:
- International visitors and tourists
- Local residents and shoppers
- Formula 1 and motorsport fans
- Premium lifestyle audiences
Check The Heeren LED Availability
For global marketers, the combination of a recognised retail and lifestyle district with Formula 1 season creates a highly relevant environment for brand-building campaigns.
29–30 August: 100% SOV Pre-F1 Orchard Road Takeover
Build visibility ahead of race weekend as excitement develops around the adidas x Mercedes-AMG PETRONAS F1 Team motorsport experience.
Full-Day The Heeren LED Domination
One advertiser can secure:
100% Share of Voice
Full-Day LED Domination
29–30 August
This takeover gives a single brand maximum visibility on one of Orchard Road’s prominent digital screens during the activation period.
Three Advantages of the 100% SOV LED Takeover
1. Maximum brand ownership: A 100% Share of Voice gives one advertiser complete campaign presence on the screen during the booked takeover.
2. Pre-F1 visibility: Position your brand within the excitement building around Singapore’s motorsport season and the surrounding activation.
3. Premium Orchard Road positioning: Combine full-screen digital impact with a location in the heart of Singapore’s recognised shopping and lifestyle district.
For brands seeking an Orchard Road billboard takeover or Singapore F1 digital billboard campaign, this package provides the strongest level of screen ownership available within the stated opportunity.
9–11 October: Singapore F1 Race-Week Advertising
During Singapore’s major motorsport weekend, Orchard Road attracts local residents, international visitors, shoppers and race fans.
The Heeren LED race-week opportunity provides a concentrated three-day campaign designed for brands that want to maintain premium visibility while the city’s Formula 1 energy is at its height.
20% SOV Three-Day Race-Week Package
The opportunity includes:
20% Share of Voice
3-Day Race-Week Package
9–11 October
Peak-period loading fee waived
Three Advantages of Race-Week Advertising
1. Race-period relevance: Place your message in market during the key Formula 1 weekend when Singapore’s motorsport excitement is at its peak.
2. Repeated digital exposure: A 20% Share of Voice gives your campaign recurring visibility across the three-day booking period.
3. High-value audience environment: Reach a mix of visitors, residents, shoppers and motorsport fans from a premium Orchard Road location.
[Request the Singapore F1 Campaign Package]
Availability is limited. Ask Masscom Global for the current package estimate, specifications and available campaign slots. Our expert global media planners will help you select the appropriate period and accelerate planning and execution, with free expert assistance plus free reporting and monitoring once the campaign starts.
Why Advertise at The Heeren on Orchard Road?
The Heeren sits in the heart of one of Singapore’s most recognised shopping and lifestyle districts. For advertisers, this creates a compelling combination: premium Orchard Road visibility plus the excitement surrounding Formula 1 season.
Built for Premium Brand Categories
The opportunity is particularly relevant for:
Luxury and fashion brands seeking a premium lifestyle setting.
Automotive brands looking to connect their campaigns naturally with motorsport season.
Technology and financial services advertisers seeking prominent visibility among visitors, residents and shoppers.
Travel and lifestyle brands looking to establish a strong Singapore presence during a major international event period.
Whether your search is for advertising on Orchard Road Singapore, Singapore F1 outdoor advertising, Formula 1 billboard advertising Singapore, Orchard Road LED advertising, or premium Singapore digital out-of-home advertising, The Heeren provides a strategically timed platform.
Singapore F1 Advertising Package & Campaign Support {#pricing}
Masscom Global provides campaign opportunities as complete packages rather than presenting individual media rates.
Package pricing is available on request and depends on the selected campaign period and availability. The 9–11 October race-week opportunity includes the stated peak-period special with the loading fee waived.
Every advertiser also receives:
- Free campaign assistance from our expert global media planners
- Free reporting and monitoring once the campaign starts
- Fast campaign planning and execution
- End-to-end assistance focused on successful campaign delivery
Get Package Pricing & Free Media Planning
Tell us whether you are considering the 29–30 August 100% SOV takeover or the 9–11 October 20% SOV race-week package, and our team can provide availability, specifications and the relevant package estimate.
FAQs About Singapore F1 Advertising at The Heeren
Where is The Heeren LED advertising opportunity?
The Heeren is located on Orchard Road, Singapore, within one of the city’s recognised shopping and lifestyle districts.
Can one brand take over The Heeren LED?
Yes. The 29–30 August pre-F1 opportunity offers 100% Share of Voice and full-day LED domination, giving one advertiser maximum visibility during the activation period.
What is available during the F1 race-week period?
The 9–11 October package provides 20% Share of Voice across three days, with the peak-period loading fee waived.
Which brands are suited to this Singapore F1 advertising opportunity?
The opportunity is particularly relevant for luxury, automotive, technology, financial services, travel, fashion and lifestyle brands seeking premium visibility during Singapore’s F1 season.
Does Masscom Global provide campaign planning support?
Yes. Advertisers receive free assistance from expert global media planners, plus free reporting and monitoring once the campaign starts, with fast planning and execution support.
Take Over Orchard Road During Singapore F1 Season
Formula 1 season creates a limited advertising window where premium audiences, international visitors and Singapore’s motorsport energy come together.
The Heeren LED gives your brand the stage to turn that moment into high-impact Orchard Road advertising.
Slots across both periods are limited.
Book Your Singapore F1 Advertising Campaign Today
Contact Masscom Global now for availability, package estimates, creative specifications and free expert campaign planning.
Masscom Global — World Class Ad Spaces.
