At Masscom Global, we specialize in securing the worldâs most elite advertising opportunities for brands that demand impact, exclusivity, and global reach.
Programmatic Digital-Out-of-Home (pDOOH) advertising at Dubai International Airport (DXB). This program allows a select group of advertisers to position their brands in front of millions of affluent, high-intent travelers.
What is Programmatic DOOH (pDOOH)?
- Programmatic Digital-Out-of-Home (pDOOH) combines the impact of outdoor advertising with the precision of digital targeting.
- It enables automated, data-driven ad buying for digital screens in real-world locations such as airports, malls, and city centers.
- Advertisers can target audiences dynamically based on factors like time of day, traveler demographics, weather, or flight destinations.
- Campaigns are optimized in real-time, allowing instant adjustments for better reach and performance.
- Brands gain flexibility and efficiency, paying only for impressions that match their specific audience and campaign goals.
- pDOOH delivers measurable, high-impact visibility in premium physical environmentsâbridging online intelligence with offline engagement.



Why This Matters
Dubai International Airport is the worldâs busiest for international travel, welcoming 92.3 million passengers in 2024 alone. It serves as a gateway to 272 destinations across 107 countries, connecting some of the most influential business leaders, luxury travelers, and decision-makers worldwide.
Tap into DXBâs premium digital inventory through a programmatic DOOH allowing for smarter targeting, real-time optimization, and maximum impact.
The Advantage
- Access to over 378 digital screens strategically placed in VIP lounges, departure gates, baggage reclaim, and high-dwell shopping areas.
- Data-driven audience targeting, including behavioral insights, destination-based messaging, and category affinity.
- Premium brand positioning in one of the most sought-after advertising environments in the world.




Why Leading Brands Are Acting Now
Advertising at Dubai International Airport is already one of the most competitive spaces in global media. Programmatic technology makes these campaigns smarter, more efficient, and powerfully targeted.
- Gain access to real-time insights and performance data.
- Secure exclusive placements in DXBâs most high-impact zones.
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Whatâs Included in Every Dubai Airport Campaign
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Free Campaign Strategy Consultation
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48-Hour Turnaround Post-Creative Approval
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Mid-Campaign Creative Changes
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Real-Time Reporting & Performance Dashboards
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High-Dwell Placement Based on Traveler Flow Data
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100% Campaign Execution Guarantee
Spots are filling fast. Letâs book yours before theyâre gone!