At Masscom Global, we specialize in securing the world’s most elite advertising opportunities for brands that demand impact, exclusivity, and global reach.

One such opportunity has arrived—a beta launch of Programmatic Digital-Out-of-Home (pDOOH) advertising at Dubai International Airport (DXB). This first-of-its-kind program allows a select group of advertisers to position their brands in front of millions of affluent, high-intent travelers before the platform’s official launch in April 2025.

The catch? Spots are extremely limited, and once they’re gone, they’re gone. 😅

Why This Matters

Dubai International Airport isn’t just another airport—it’s the world’s busiest for international travel, welcoming 92.3 million passengers in 2024 alone. It serves as a gateway to 272 destinations across 107 countries, connecting some of the most influential business leaders, luxury travelers, and decision-makers worldwide.

And now, for the first time, advertisers can tap into DXB’s premium digital inventory through a programmatic beta launch, allowing for smarter targeting, real-time optimization, and maximum impact.

This isn’t just another media placement—it’s a chance to be part of something transformative.

The Beta Advantage: Be First, Stand Out

This exclusive beta phase grants a handful of brands the opportunity to test, refine, and dominate DXB’s most valuable digital screens before anyone else.

  • Access to 378 digital screens strategically placed in VIP lounges, departure gates, baggage reclaim, and high-dwell shopping areas.
  • Data-driven audience targeting, including behavioral insights, destination-based messaging, and category affinity.
  • Premium brand positioning in one of the most sought-after advertising environments in the world.

This is first come, first serve—once the slots are filled, this opportunity won’t be available again until after the official launch. Those who participate will not only get early access but will also help shape the future of programmatic airport advertising.

Why Brands Are Moving Fast on This

Advertising at Dubai International Airport is already a competitive game, with brands vying for prime locations. The beta launch of programmatic advertising is set to change the rules—making campaigns smarter, more efficient, and highly targeted.

The advantage of being one of the first cannot be overstated. The brands that step in now will:

  • Gain early access to insights and performance data before the wider market.
  • Enjoy exclusive placements during the beta phase, ensuring maximum visibility.
  • Be among the pioneers of a next-generation advertising platform at one of the world’s most powerful media touchpoints.

The beta phase is limited. Once it’s full, the door closes until the full-scale launch.

Final Call: Secure Your Spot

Opportunities like this don’t come often. This is a chance to own a prime position at DXB before the competition catches up.

At Masscom Global, we don’t just find great advertising spaces—we secure the ones that truly matter. If being ahead of the curve is part of your strategy, this is your moment.

Spots are filling fast. Let’s talk before they’re gone.