FTChinese.com, the Chinese-language edition of the Financial Times. with over 10 million unique monthly users and 3 million+ registered professionals, this platform is where China’s top executives, financial leaders, and policy influencers engage with global business insights every day.
The Audience You Reach
FTChinese readers are not ordinary consumers—they are China’s economic architects:
- 68% hold Director roles or higher
- Avg. Monthly Income: RMB 119K (~USD 17.3K)
- Avg. Household Assets: RMB 8.34M (~USD 1.21M)
- 85% with a University Degree or Higher
- 53% purchased luxury goods last year
- Spent an average of RMB 198K (~USD 28.7K) on art & collectibles
Display Advertising (Mobile & Desktop)
Strategically position your brand across FTChinese’s high-traffic pages and apps, from interstitials to in-read video formats.
Ad Types Include:
- Interstitials (mobile splash ads)
- Top Banners and MPUs (mobile & desktop)
- Half-page MPUs and Big Leaderboards
- Native Ad Units for editorial-style exposure
- Billboard and In-Read Video formats (desktop)
Partner Content
- Type 1: Single Article Page – Designed and hosted by FTChinese
- Type 2: Multiple Articles with Hub – Structured series for deeper storytelling
- Type 3: Mirrored Hubs from FT.com – Seamlessly adapted and hosted by FTChinese
- Type 4: FT.com-hosted content, promoted via FTChinese with traffic-driving campaigns
Traffic drivers include:
- WeChat Weekend Posts
- Desktop tickers
- Native ads (mobile)
- Banner and MPU formats
Partner Content Package for 1 Article
Drive focused impact with a single, high-quality branded article.
Hosted on FTChinese and amplified via display + social, this format is a cost-effective entry point for brands looking to tell one strong story to China’s top financial and business decision-makers.
Key Inclusions:
- 1 custom article hosted and promoted by FTChinese
- 2 posts in WeChat Weekend editions (prime visibility)
- Native Ad (Mobile): 375,000 impressions
- Banner Ad (Desktop): 120,000+ impressions
- MPU Ad (Desktop/Mobile): 56,000 impressions
- Traffic drivers via ticker or homepage display
Estimated Pageviews: 370–580
Translation services and content creation available upon request.
Perfect for promoting reports, case studies, whitepapers, or executive interviews.
Section 2: Partner Content Campaign – 2–3 Article Packages
Tell a deeper story with a multi-article branded content campaign—custom-designed by FTChinese, or adapted from your global content library.
Options include:
- 2 or 3 content articles, hosted on FTChinese.com
- Native ads with up to 375K mobile impressions
- MPU and desktop banner placements (up to 258K impressions)
- 1 or 2 WeChat weekend post insertions
- Desktop ticker visibility for 6 days
- Hub page options and traffic driver support
Section 3: Display Advertising (Mobile & Desktop)
Place your message front and center where China’s business leaders browse daily.
Formats Include:
- Top Banner | MPU | Interstitial
- Native Ad Units (Editorial-style image + text)
- Half-Page MPU | Billboard | Big Leaderboard
- Video placements: In-Read, Billboard (15s muted)
Section 3: Partner Content Campaign – 2–3 Article Packages
Ticker + Display Edition
Deliver high-frequency brand exposure and premium storytelling through a multi-article campaign.
- 2–3 content articles hosted on FTChinese.com
- Desktop ticker promotion for 6 days (3 unique tickers)
- Native mobile ad with 375,000 impressions
- MPU ad across desktop and mobile with 258,000 impressions
- Banner ad (1200x120 or 969x90) with 176,000 impressions
- Estimated total visibility: 1,800+ pageviews
- 30-day campaign duration
Section 4: WeChat + Display Hybrid Campaigns
Combined Campaign Includes:
- WeChat Weekend Post (1 or 2 articles)
- Native mobile ad (375K impressions)
- MPU & desktop banner display (up to 176K impressions)
- Estimated pageviews: up to 2,000 onsite + 2,000 WeChat
Section 5: Integrated Marketing Events & IP Campaigns
Maximize brand affinity by pairing media with in-person and livestreamed engagement through FTChinese’s signature events.
Popular Event Formats:
- FTChinese Annual Forum (Asia’s premier executive summit)
- ReWired (Innovation & culture-focused talk series)
- View from the Top (C-suite salon events)
50,000+ live event attendees
500,000+ livestream viewers
3M+ digital reach via social & FTChinese promotions
Why Advertise With FTChinese?
✅ Free campaign planning by expert global media planners
✅ Free performance tracking and monitoring
✅ Fast campaign go-live with 100% success rate
