As Moroccoâs busiest hub and a strategic entry point into Africa, Europe, and the Middle East, this airport delivers an unmatched opportunity to engage with high-net-worth individuals (HNWI).
Media planners, buyers, and marketing heads in luxury, real estate, investment, tourism, and philanthropy consistently rank Mohammed V International Airport advertising as a top channel for reaching global decision-makers. Why? Because this airport offers not just visibility, but access to a captive audience of wealthy, influential travelers.

Verified HNWI Traveler Patterns at Mohammed V International Airport
To maximize ROI on airport advertising in Morocco, itâs critical to understand how HNWIs move through CMN:
- Dwell Times: 41% of affluent international flyers arrive 2+ hours early; arrivals average another 40 minutes in baggage claim.
- Luxury Spending: Affluent travelers represent 42% of passengers but account for 81% of duty-free retail spend.
- Lounge Usage: Over 51% of HNWIs use VIP loungesâprime spaces for premium brand exposure.
These behaviors prove that Mohammed V Airport advertising reaches a high-spending, attentive audience at every stage of their journey.
High-Profile Events Driving HNWI Arrivals
Every year, Mohammed V Airport advertising gains extra value from global events:

Each event concentrates HNWIs through CMN, ensuring your brand is seen by the worldâs most influential travelers.
High-Visibility OOH Zones at CMN
Brands seeking airport advertising in Casablanca benefit from strategically placed OOH locations designed to intercept affluent passengers:
- Check-In Halls: Large-format billboards for maximum impact.
- Immigration & Security: Captive wait-time placements with near-100% viewability.
- Duty-Free Luxury Atrium: Surrounded by Dior, Louis Vuitton, Rolexâperfect alignment for luxury brands.
- VIP Lounges: Exclusive advertising where elite travelers unwind.
- Arrivals & Baggage Claim: Final, high-dwell impressions as HNWIs exit into Casablanca.
This journey-based approach ensures your campaign dominates the HNWI travel experience in Morocco.
The 100 km Wealth & Luxury Ecosystem Around CMN
Another reason Casablanca airport advertising is so powerful lies in its immediate catchment:
- Casablanca Finance City: Africaâs top financial hub.
- Luxury Districts: Anfa, Racine, Gauthierâhome to Moroccoâs elite.
- Morocco Mall: Africaâs largest shopping mall with Dior, Gucci, Fendi, Armani.
- Tourism & Leisure: Five-star resorts, Royal Golf clubs, and the Corniche district.
- Rabat (80 km away): Diplomatic and political elite flying through CMN.
This unique blend of finance, luxury lifestyle, and tourism guarantees audience quality for airport advertising in Morocco.
Why Brands Choose Mohammed V International Airport Advertising
Advertising at Mohammed V International Airport isnât just exposureâitâs positioning your brand among global elites.
- Prestige Environment: Modern terminals amplify brand credibility.
- Captive Affluent Audience: HNWIs with high dwell time and high spending power.
- Proven ROI: One impression here can translate into multimillion-dollar deals.
When you secure airport advertising at Mohammed V International, youâre claiming Moroccoâs most exclusive marketing real estateâwhere the worldâs wealthiest decision-makers take off and land.
Key Benefits for Advertisers
- Direct Access to a High-Spend, International Traveler Base
Ideal for promoting luxury products, exclusive destinations, or financial services. - Exclusive Visibility Without Media Saturation
Your campaign is seen clearly and often, with no competing visual noise in this selective terminal. - Trusted Association with a Premier Travel Experience
PortoroĆŸ Airport delivers brand credibility, prestige, and high conversion potential through elegant presentation and a qualified audience.
Full Campaign Management by Global Media Experts
With every PortoroĆŸ Airport campaign, you receive:
- Free strategic consultation and planning
- Free campaign reporting and performance data
- Fast activation with coordinated on-ground support
- 100 percent execution accuracy and service quality
Book your expert consulting session now