

Advertise in Jutarnji list: What Brands Need to Know
Advertise in Jutarnji list to reach Croatian professionals, business people, property buyers and investors through one of the country's leading national dailies. A general news audience of this size includes the senior, higher-income readers that premium advertisers want.
For global advertisers, Jutarnji list is a direct route into Croatian public life, with print, a Sunday edition and one of the country's most visited news websites. Our expert team at Masscom Global plans Croatian and English creative from a single brief.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Jutarnji list Works for Investors and High-Net-Worth Readers

Media Intelligence: Reaching Investors and High-Net-Worth Readers in Croatia
Why Jutarnji list Matters in Croatia
Jutarnji list is a Croatian-language daily newspaper launched in 1998, and its Sunday edition, Nedjeljni Jutarnji, has run since 2003. Its website, jutarnji.hr, was ranked the second most visited news site in Croatia (Similarweb, July 2021).
What the Published Data Says About the Audience
- Print circulation. 66,000 copies in October 2014 (Pressclip media report). This is an older figure and is shown for scale only.
- Online position. Second most visited news website in Croatia (Similarweb, July 2021).
- Sunday edition. Nedjeljni Jutarnji, a larger Sunday issue running since 2003.
- Reader mix. A general national audience in which our planners target business, property and premium segments by section and day.
A Media Planner's View: Where to Place
Use Jutarnji list when you need national presence in Croatia with a premium tone: banks, investment products, property, automotive, travel and luxury all fit. The weekday paper suits announcements and timed offers, while the Sunday edition suits longer, more considered creative.
Online, jutarnji.hr gives reach beyond the print run and lets us time campaigns to news cycles. We would typically combine a print burst with a matching digital flight, planned by our team of media planners and strategists.
Masscom Expert Recommendation: Why Advertise Here
Jutarnji list is a national daily with broad reach, and that breadth is useful for investor and premium campaigns in Croatia. Property developers, banks, tourism and luxury brands use national titles like this to place their message in front of decision makers during a news-reading moment, alongside the general audience.
How we would use it. Pair print display in the daily with the Sunday edition for premium and property creative, and extend to the website for reach and retargeting. Use Croatian creative for the domestic market, with English versions where the target is expatriates or international investors.
Our guidance. A national paper reaches a wide readership, so we select sections, days and positions that concentrate your message on the business, property and premium readers you want.
How We Would Run Your Jutarnji list Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Croatian creative; English available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Jutarnji list?
- Print display. Display advertising in the national daily.
- Sunday edition. Placements in Nedjeljni Jutarnji for premium and lifestyle campaigns.
- Website. Digital placements on jutarnji.hr alongside print.
- Combined plan. Print and online flights timed together for a single campaign.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Jutarnji list?
Jutarnji list combines national reach, a respected Sunday edition and a leading news website. For advertisers targeting Croatian business, property and investor audiences, it offers scale and a credible news setting in one plan.
Key Reasons Advertisers Choose It
- National presence. A mainstream daily read across Croatia.
- Print and online. A daily, a Sunday edition and a top news website in one buy.
- Premium fit. Property, finance and luxury creative suit the Sunday edition and business sections.
Book Jutarnji list Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Jutarnji list.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Jutarnji list?
Our expert team at Masscom Global plans and books Jutarnji list placements. Share your objective, budget and dates, and we handle formats, creative and scheduling.
Does Jutarnji list reach high-net-worth individuals and investors?
As a leading national daily, it reaches Croatia's professionals, business people and property buyers, including affluent readers. We plan sections, days and positions to concentrate your message on that premium segment.
Where should I advertise to reach investors in Croatia?
Jutarnji list is a strong national option, especially the Sunday edition and the website. Our team combines it with other Croatian and airport media for a full investor plan.
Should I choose print or digital in Jutarnji list?
Print gives credibility and premium positioning, while jutarnji.hr adds reach and timing flexibility. Most campaigns work best with both.
How much does Jutarnji list advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Croatian creative?
Yes, our team coordinates Croatian localisation, and English versions are available for international audiences.