In Kenyaâs competitive market, visibility determines brand strength. Outdoor advertising (OOH) places your message where people travel, shop, work, and commuteâdelivering unmatched reach across highways, malls, and transportation hubs. Largeformat billboards ensureformat billboards ensure strong impact, readability, and consistent exposure throughout the day.
A Network That Follows Real Consumer Movement
Kenya's busiest roads and city entry points are lined with constant movement from workers, students, market traders, longdistance travelers, logisticsdistance travelers, logistics fleets, and daily commuters. Positioning on these routes ensures your brand is seen repeatedly, building familiarity and trust.
Highways & Major Corridors: Maximum Reach
Eldoret
- Uganda Road and Airport Road capture longdistance travelers, shoppers, traders, and distance travelers, shoppers, traders, and airportboundbound professionals.
- Ideal for continuous visibility with a diverse audience.
Kisumu
- Nairobi Road and KisumuâKakamega Road connect key towns and reach commuters, students, and intercity passengers.
- Strong for campaigns needing repeated exposure.
Rift Valley Region
- NakuruâNaivasha Highway and the NairobiâNakuru corridor (Rironi and Gitaru) are among the nationâs busiest travel routes.
- Perfect for largescalescale visibility between major population centers.
Greater Nairobi Arteries
- Thika Road Superhighway reaches massive daily volumes: students, families, professionals, and longdistancedistance travelers.
- Mombasa Road (Bellevue, Syokimau, Mlolongo, Sabaki, Kitengela) offers a long chain of continuous visibility linking the CBD, airport, estates, and industrial zones.
- Eastern and Northern Bypass corridors are fastgrowing residential and logisticsgrowing residential and logistics routes, great for reaching new estates and daily commuters.
Nairobi Premium Zones: High Value Audience Targeting
Ngong Road
A busy hub of shoppers, families, students, and professionals, with visibility near major retail and leisure centers. Ideal for lifestyle and tech brands.
Karen & Langata Road
Known for highincomeincome suburbs, international schools, healthcare facilities, and family destinations. Perfect for premium, healthcare, and banking campaigns.
Westlands, Parklands & Redhill
Corporate and affluent residential areas with strong lifestyle, shopping, and business traffic. Excellent for brands seeking premium positioning.
Nairobi CBD
Roads like Moi Avenue, Haile Selassie, Ronald Ngala, Globe, and others deliver the highest concentration of pedestrians and public transport users.
Ideal for retail, FMCG, and massmarketmarket campaigns looking for continuous exposure.
Retail & Mall Entrances: Influence at the Point of Purchase
Mall entrances offer consumers who are already in an active buying mindset. Key zones include:
- Rupa Mall (Eldoret)
- United Mall & Carrefour (Kisumu)
- Buffalo Mall (Naivasha)
- The Hub, Waterfront, Galleria (Nairobi)
- Village Market, Rosslyn Riviera, Two Rivers (Nairobi)
- Naivas & Quickmart (nationwide)
These locations deliver shoppers, families, and lifestyle audiences at moments of high purchasing intent.
Bus Parks: Exceptional Dwell Time = High Recall
Bus parks across Eldoret, Kisumu, Bungoma, Busia, Kakamega, Nyeri, Embu, Meru, Kitui, Voi, Machakos, and Bomet deliver long exposure as passengers wait, queue, and board.
These locations are powerful for message retention among longdistancedistance travelers, traders, students, and daily commuters.
Coastal Region: Locals + Tourists in One Channel
The coast combines residents, hotel workers, and beach tourists:
- Mombasa CBD
- Likoni Ferry
- UkundaâDiani belt
- Kilifi Bridge (Malindi Highway)
Ideal for FMCG, telecom, beverage, lifestyle, and tourismdrivendriven brands requiring consistent visibility.
Why This OOH Network Works for Serious Brands
- Massive National Coverage spanning Eldoret, Kisumu, Nakuru, Naivasha, Nairobi, and Mombasa.
- Dominant Formats (12m Ă 10m, 12m Ă 6m) delivering powerful visibility.
- Strategically Placed Sites on hightraffictraffic roads, mall entrances, bus parks, and key town entries.
- Every Audience Segment Covered: shoppers, commuters, professionals, students, tourists, longdistancedistance travelers, and estate residents.
This network ensures your brand becomes part of Kenyaâs everyday movement.
Ready to Build Your Nationwide OOH Presence?
Masscom Global helps brands own visibility across Kenyaâs most influential routes and consumer environments.
From highways to premium zones, malls to bus parks, and city centers to coastal regionsâwe ensure your message captures attention every day.
Letâs build your Kenya OOH dominance plan.
