Airports are more than transit hubs; they are high-stakes environments where influential travelers, business leaders, and affluent consumers are fully engaged. Sydney, Perth, and Adelaide airports offer a gateway to the worldâs elite, providing unparalleled advertising opportunities in high-traffic zones. From luxury retail concourses to business lounge lightboxes, each touchpoint ensures premium visibility for brands seeking to connect with high-net-worth audiences.
Vibrant opportunities at Sydney International Airport
As the largest and busiest airport in Australia, Sydney International Airport offers premium advertising platforms strategically placed to engage high-income travellers and business leaders. From check-in counters to baggage claims, these prime locations provide unparalleled visibility for brands targeting elite audiences. With high-definition digital screens capturing attention at key moments, the airport's advertising network ensures a powerful platform for global visibility.
1. International Departures Check-In Pack
The International Check-In Pack features 12 full-motion digital screens, including 11 strategically placed between check-in counters and a special LED wall. This prime location ensures that brands can make an immediate impact as travelers prepare for departure, capturing attention during a key moment of the passenger journey. Its placement ensures visibility in a high-traffic zone where affluent travelers remain stationary and attentive.
2. International Departures Gateway Pack
The Gateway Pack offers two large LED screens located at the farewell point for departing passengers and their families. Positioned across all emigration entrances, this location captures 100% of departing international travelers, including premium business and first-class flyers. Its strategic placement allows brands to connect with a reflective audience during a memorable departure moment, ensuring maximum visibility and emotional resonance.
3. International Departures Concourse Pack
The Concourse Pack consists of eight full-motion digital screens located in the Duty-Free shopping zone and above seating areas in Piers B and C. This premium space leverages luxury retail foot traffic, with 77% of passengers spending over two hours in Sydney Internationalâs retail areas. Ideal for high-end fashion, lifestyle, and luxury campaigns, the extended dwell time amplifies brand recall and consumer engagement.
4. International Arrivals Baggage Pack
Covering 26 full-motion digital screens across the arrivals baggage claim area, the Baggage Pack offers high dwell-time exposure. As passengers wait for their luggage, brands can benefit from prolonged visibility, ideal for messages requiring longer audience engagement. This prime positioning suits luxury brands, tourism campaigns, and financial services targeting affluent international audiences with extended viewing opportunities.
Sydney International Airportâs premium advertising spaces offer unparalleled opportunities to connect with high-income travelers at every stage of their journey. From initial check-in to baggage claim, each touchpoint provides strategic visibility for brands seeking influence, engagement, and long-lasting impact. By positioning your message in these prime locations, your brand can leave a powerful impression on the worldâs most influential audiences.
Advertising Opportunities at Perth Airport â Connecting with Elite Audiences
Perth Airport has achieved remarkable growth in 2023, welcoming over 14.2 million passengers, with international travelers reaching 3.6 millionâa 210% year-on-year increase. Positioned as Australiaâs gateway to Europe, with connections to cities like London and Rome, the airport provides brands access to high-income travelers, business leaders, and affluent tourists. Its premium ad spaces, from digital screens to experiential activations, deliver powerful opportunities to engage this influential audience.
1. T1 International Arrivals â After Security
The T1 International Arrivals area offers high-impact brand exposure, engaging travelers after security with upgraded digital displays. With extended dwell time and a focus on affluent international visitors, this space ensures impactful visibility for brands targeting business leaders and luxury consumers.
2. T3 International Arrivals Baggage Carousel
The T3 baggage claim area is ideal for targeted brand engagement, leveraging high dwell time as travelers await their luggage. Striking digital installations capture attention, offering the perfect setting for impactful storytelling to a diverse audience of global visitors.
3. T1 Domestic Departures â Small Format Displays
The T1 Domestic Departures terminal at Perth Airport presents an exceptional advertising opportunity with its strategically placed small-format digital displays. Located in high-traffic areas, these screens seamlessly capture the attention of departing travelers, including families, business professionals, and leisure tourists. Positioned near key touchpoints such as retail stores and dining areas, the displays are designed to engage audiences in moments of anticipation and exploration.
4. T2 Domestic Arrivals Baggage Carousel
The T2 Domestic Arrivals Baggage Carousel at Perth Airport is a prime advertising location that ensures your message is seen by every arriving passenger. Positioned in a high-dwell area, these displays engage travelers as they await their luggage, providing the perfect moment to deliver impactful messaging. This space guarantees maximum visibility to a captive audience, including domestic tourists, business travelers, and returning residents. The dynamic environment and prominent positioning allow your brand to create a lasting impression, connecting with audiences as they transition into Perth.
Adelaide Airport: The Vibrant Gateway to South Australia
Situated in a city ranked the 3rd most livable globally, the airport welcomed nearly two million passengers from October to December 2022, demonstrating a strong post-pandemic recovery. With 81% of travelers visiting for leisure and popular routes like Melbourne-Adelaide seeing over 1 million passengers monthly, the airport caters to a high-value audience. Its innovative infrastructure ensures a seamless journey, making it a pivotal hub for business and tourism alike.
1. Business Lounge Lightboxes
Adelaide Airportâs Business Lounge Lightboxes offer unparalleled opportunities to captivate an elite audience of affluent travelers. Positioned strategically near premium lounge entrances, Lightbox 1 ensures your brand is seen by business leaders and luxury tourists at a crucial decision-making moment. Meanwhile, Lightbox 2, located within the business lounge, guarantees high-impact visibility to corporate travelers and high-net-worth individuals in a refined environment.
2. International Arrivals, Carousel 1
Positioned at the heart of the International Arrivals baggage claim, Carousel 1 offers prime visibility to arriving travelers. This spot reaches high-net-worth individuals and business professionals as they await their luggage, ensuring your brand captures their full attention in a moment of pause. Perfect for conveying impactful and lasting messages to elite audiences.
3. International Arrivals, Carousel 2
Located near Carousel 1, Carousel 2 expands your brand's reach within the same high-traffic area. Its strategic placement ensures maximum exposure to affluent travelers, making it an essential touchpoint for brands targeting decision-makers and luxury-focused individuals entering Adelaide.
4. Wall Mount Carousel 1: International Arrivals
Strategically mounted above the baggage area, this display commands attention as passengers retrieve luggage. Itâs a powerful location to engage high-income travelers and professionals entering Adelaide, delivering your brandâs message with prominence.
5. Wall Mount Carousel 2: International Arrivals
Positioned to dominate sightlines in the baggage area, this large-format wall mount connects brands to elite audiences. Perfect for targeting decision-makers and affluent travelers, ensuring your message is impactful and memorable.
6. Wall Mount Carousel 3: International Arrivals
Located where passengers pause near their luggage, this wall display guarantees high visibility. Itâs an excellent way to reach luxury-focused audiences, capturing their attention in a key transit moment.
