The Ultimate OOH Media Package for WTM 2025 – Starting from just £10,000/day
This November, London becomes the epicenter of global tourism as The World Travel Market (WTM) returns, attracting 51,000+ industry leaders from 180+ countries across airlines, hospitality, tourism boards, and cruise brands. With over £2.8 billion in deals generated, it’s your perfect moment to get your brand in front of the decision-makers shaping the global travel economy.
At Masscom Global , we've engineered a high-impact, programmatic Out-of-Home (OOH) advertising package tailored to dominate WTM’s critical attention zones — from airports and subways to central London’s premium billboards. Whether your audience is flying in, commuting to Excel London, or sightseeing across the city, we’ve built a campaign flow that ensures 100% visibility and engagement.
Why Advertise During WTM 2025?
- 51,000+ Travel Executives from over 180 countries
- 82% International Attendees – your global audience, all in one place
- 34,000 Business Meetings held during WTM 2024
- £2.8 Billion+ in Travel Industry Deals generated annually
- Central London Buzz during peak sports and holiday season
Three High-Impact Media Zones for Maximum Reach
🛬 1. ARRIVALS: London Airport Digital Domination
Target Locations: Heathrow, Gatwick, Stansted
Formats: Premium Digital Screens, Airport Arrivals Networks
Estimated Weekly Impressions: 21M+
Start from just £10,000/day
3 Key Advantages:
- Be the first brand seen by international travel leaders upon arrival.
- High-frequency exposure in airport lounges, terminals, and baggage areas.
- Precision targeting using 3rd party audience data to match travel sector decision-makers.
🚇 2. COMMUTE: London Underground & Transit Media Blitz
Target Locations: London Underground, Mainline Stations
Formats: Digital Platform Panels, Cross-Track Projections, In-Tunnel Screens
Estimated Weekly Impressions: 116M+
Start from just £10,000/day
3 Key Advantages:
- Reach executives on their daily journey to WTM and networking events.
- Saturate high-dwell time zones like Oxford Circus, King's Cross, and Stratford.
- Sync your creative with real-time traffic flows and station-level audience indexing.
🎯 3. STATEMENT PIECE: Premium London Billboard Spectaculars
Target Locations: Piccadilly Circus, Knightsbridge, Cromwell Road, and other Iconic Spots
Formats: Large Format Digital Billboards, Spectaculars, Roadside
Estimated Weekly Impressions: 208M+
Start from just £10,000/day
3 Key Advantages:
- Massive, high-impact visibility in London’s most prestigious media locations.
- Tap into business and tourism cross-traffic during peak visibility hours.
- Reinforce your brand as a global travel authority with premium placement.
🚀 Campaign Highlights
- Programmatic DOOH Execution across all screens
- 100% brand-safe environments with full viewability
- Flexible targeting across screens by audience, geography, and time
- Reach both WTM attendees and general tourists/sports fans in London
📊 Reporting, Monitoring & Expert Planning — Always FREE
Every campaign includes:
✔ Free campaign planning by global media experts
✔ Real-time reporting dashboards
✔ 24/7 campaign monitoring & optimization
✔ Fastest turnaround in the industry – launch in days, not weeks
✔ Guaranteed campaign success with precision targeting
#Pricing
Suggested Media Plan Starting From Just £10,000/day
Customised packages available based on:
- Target arrival airports
- Transit line targeting (e.g., Central Line, DLR to Excel)
- Billboard location priority (Zone 1/2 premium vs. Greater London reach)
Our media planners will tailor a quote for your client’s specific goals. All-inclusive pricing covers media space, campaign management, reporting, and creative support.
#Audience
Who You'll Reach with This Campaign
- C-Level Decision Makers from airlines, cruises, and hotel chains
- Tourism Board Executives from 180+ countries
- Global Travel Influencers and Buyers
- International Sports Fans and Tourists in London during WTM
- Media Professionals & Journalists covering the global travel beat
FAQs About World Travel Market Advertising
What is the World Travel Market?
WTM is the world’s largest and most influential travel and tourism event, held annually in London. It attracts 51K+ attendees and drives billions in global travel business.
Who should advertise during WTM?
Brands in airlines, tourism boards, hospitality, cruise, and tech servicing the travel industry. Also relevant for destinations and media companies targeting global travel decision-makers.
How soon can my campaign go live?
With our expert media planners, your campaign can launch in as little as 5 business days.
Do I need to provide my own creatives?
You can provide creatives, or we can assist with formatting and creative adjustments at no additional cost.
Can I choose specific locations or formats?
Yes — all packages are customizable across formats (airport, transit, billboards) and locations within Greater London.
Let’s Elevate Your Brand at WTM 2025
📞 Talk to Our Global Media Experts
Book a free planning session to secure prime inventory before it’s gone.
💡 Don’t Miss the Travel Industry’s Most Valuable Week
Establish your presence where the world’s travel decisions are made.
🎯 Campaigns Start From Just £10,000/Day
All-in, turnkey. Reporting, creative support, and execution included.
Book your campaign today
Or contact us directly for a custom media plan:
