Qatar Media Intelligence & Insight Report: International Travelers 2025

This report provides comprehensive media intelligence and actionable insights for marketers and media planners targeting prospective international travelers from Qatar in 2025. With Qatar's burgeoning affluence, high propensity for international travel, and multicultural population, the country presents significant opportunities for destination marketers. This document outlines key market insights, advertising locations, target audiences, media channels, and optimal timing strategies to effectively reach and influence Qatari travelers. 

1. Market insights

Outbound Travel Growth and High-Spending Traveler Trends 

• Qatar's outbound travel market is projected to grow by 18% in 2025, significantly outpacing the global average of 6%. 
• Qatari nationals spend approximately $4,800 per person per international trip, among the highest average spending in the world. 
• The expatriate community (88% of Qatar's population) contributes to 72% of all outbound travel volume but only 47% of total spend. 
• Ultra-high-net-worth Qataris (top 1%) spend an average of $21,000 per international trip, focusing primarily on luxury accommodations and experiences. 
• Family travel accounts for 63% of Qatari national outbound trips, with average party sizes of 5.2 persons. 

Travel Media Landscape Overview 

• Digital media penetration: 99% of Qatar's population (highest in Middle East) 
• Social media usage: 96% active users (3.1 hours daily average engagement) 
• Premium print media reach: 42% of high-income travelers 
• Luxury OOH advertising viewership: 76% of target audience 
• Connected TV penetration: 88% of households 
• Podcast listenership among travelers: 52% (growing rapidly) 

Key Advantages for Travel Advertisers 

• High discretionary income: Qatar has the world's highest GDP per capita ($83,000+) 
• Long average trip duration: 14.7 days (72% longer than global average) 
• Multi-destination travel: 47% of Qatari travelers visit more than one country per trip 
• High luxury travel segment: 38% of Qatari nationals opt for 5-star accommodations 
• Strong digital engagement: 91% of travel bookings have digital touchpoints 
• Year-round travel patterns: Less seasonality compared to other markets 

Positive Market Trends 

• Visa simplification: Recent reciprocal visa arrangements with 17 new countries 
• Airline capacity growth: Qatar Airways expanded routes by 23% in 2024 
• Extended holiday calendar: Qatari workplace reforms have increased annual leave allowances 
• Post-World Cup international outlook: Enhanced global perspective following the 2022 event 
• Emerging destination interests: Growing interest in boutique destinations and experiential travel 
• Digital payment adoption: 96% of travelers comfortable with international digital transactions

2. Exactly where to advertise 

Premium OOH Advertising Locations 

Hamad International Airport 

• Arrival corridors: 36,000 daily passengers, 76% international travelers, 42% premium class 
• Departure gates for international flights: 29,000 daily passengers, 68% leisure travelers 
• Premium lounge areas: 8,200 daily visitors, average household income $220,000+ 
• Baggage claim: 31,000 daily viewers, average dwell time 22 minutes 
• Performance metrics: 62% recall rate, 28% higher than global airport advertising average 

West Bay Business District 

• West Bay LED towers: 127,000 daily impressions, 77% business decision-makers 
• Doha Conference Center approach: 56,000 daily views, 82% business travelers 
• Corniche promenade: 88,000 daily impressions, 67% affluent families 
• Diplomatic area: 39,000 daily impressions, 53% international professionals 
• Performance metrics: 41% recall rate among business travelers, 3.2x higher ROI than standard city OOH 

The Pearl-Qatar 

• Porto Arabia boardwalk: 42,000 daily impressions, 78% affluent residents 
• Medina Centrale: 31,000 daily visitors, 60% upscale families 
• Luxury mall entrances: 58,000 daily impressions, 71% high-net-worth individuals 
• Marina promenade: 29,000 daily impressions, 81% luxury lifestyle consumers 
• Performance data: 36% engagement rate, 52% recall among luxury travelers 

Katara Cultural Village 

• Katara Boulevard: 34,000 daily impressions, 56% cultural enthusiasts 
• Amphitheater vicinity: 12,000 daily impressions during events, 67% affluent cultural travelers 
• Gallery walkways: 8,000 daily impressions, 72% high cultural engagement 
• Performance metrics: 47% recall among cultural travelers, 33% higher engagement than standard OOH 

Al Waab/Aspire Zone 

• Villaggio Mall entrances: 49,000 daily impressions, 63% family decision-makers 
• Aspire Park walkways: 27,000 daily impressions, 71% family-oriented travelers 
• Torch Tower vicinity: 18,000 daily impressions, 52% sports enthusiasts with high travel propensity 
• Performance data: 42% recall among family travelers, 28% conversion to destination research 

Top 5 Regions/Cities with Highest Propensity for International Travel 

Doha (West Bay and Diplomatic Quarter) 

• Economic profile: Highest concentration of executives and diplomats, average household income $175,000+ 
• Travel spending potential: $7,200 average per trip, preference for premium experiences 
• Preferred destinations: European capitals, major Asian cities, exclusive island retreats 
• Key advertising locations: Diplomatic Club, Doha Golf Club, Tornado Tower lobbies 
• Media consumption: International business publications, premium news channels, business podcasts 

The Pearl-Qatar and Lusail 

• Economic profile: Luxury property owners and high-net-worth expatriates, average household income $210,000+ 
• Travel spending potential: $8,400 average per trip, focus on luxury accommodations and experiences 
• Preferred destinations: Mediterranean luxury destinations, exclusive Asian resorts, private islands 
• Key advertising locations: Marina promenades, Place Vendôme mall, luxury automotive showrooms 
• Media consumption: Luxury lifestyle publications, premium travel channels, high-end retail environments 

Al Rayyan 

• Economic profile: Traditional Qatari families, business owners, average household income $145,000+ 
• Travel spending potential: $6,800 average per trip, focus on family accommodations and experiences 
• Preferred destinations: GCC countries, conservative European destinations, family-friendly resorts 
• Key advertising locations: Mall of Qatar, Education City, Al Rayyan TV towers 
• Media consumption: Family-oriented Arabic channels, religious programming, community events 

Al Wakra 

• Economic profile: Emerging affluent families, mid-level executives, average household income $110,000+ 
• Travel spending potential: $4,200 average per trip, value-conscious premium travel 
• Preferred destinations: Southeast Asia, Turkey, Morocco, affordable European destinations 
• Key advertising locations: Al Wakra Souq, Al Janoub Stadium area, Ezdan Mall 
• Media consumption: Mainstream Arabic and English channels, family-oriented social media 

Industrial Area (for expatriate workers) 

• Economic profile: Skilled expatriate workers, mid-level income, average household income $75,000+ 
• Travel spending potential: $2,900 average per trip, focus on home country visits and regional travel 
• Preferred destinations: South Asian countries, Philippines, Egypt, affordable Middle Eastern destinations 
• Key advertising locations: Barwa Commercial Avenue, Asian Town, religious centers 
• Media consumption: Native language channels, community social media groups, messaging platforms

3. Exactly whom to advertise to 

Top 7 Language Communities with Travel Potential 

Arabic Speakers (20% of population) 

• Percentage of outbound travel market: 35% 
• Key characteristics: Family-oriented travel, longer stays, preference for privacy and cultural sensitivity 
• Preferred destinations: Turkey, UK, Malaysia, Morocco, and conservative European destinations 
• Media consumption: Al Jazeera, Qatar TV, Arabic newspapers (Al Sharq, Al Watan), Islamic radio 
• Cultural nuances: Religious calendar influences travel timing, preference for halal dining, gender-segregated activities 

English Speakers (Western Expatriates, 8% of population) 

• Percentage of outbound travel market: 14% 
• Key characteristics: Adventure seeking, frequent shorter breaks, experience-focused 
• Preferred destinations: European capitals, Southeast Asian beaches, African safaris 
• Media consumption: ILQ, TimeOut Doha, Qatar Tribune, Western streaming services 
• Cultural nuances: School calendar driven, preference for direct booking channels, social media influence 

Hindi/Urdu Speakers (Indian Subcontinent, 24% of population) 

• Percentage of outbound travel market: 18% 
• Key characteristics: Value-conscious, family visits combined with tourism, longer planning cycles 
• Preferred destinations: India, Pakistan, UAE, Southeast Asia, affordable European destinations 
• Media consumption: MBC Bollywood, Radio Olive, community WhatsApp groups, specialized digital platforms 
• Cultural nuances: Religious festivals, family events drive travel timing, strong word-of-mouth influence 

Filipino/Tagalog Speakers (11% of population) 

• Percentage of outbound travel market: 9% 
• Key characteristics: Group travel, shopping-focused, entertainment-seeking 
• Preferred destinations: Philippines, Thailand, Singapore, Hong Kong 
• Media consumption: TFC Middle East, specialized Facebook groups, Filipino community events 
• Cultural nuances: Christmas and Easter travel peaks, remittance considerations, group package preference 

Malayalam/Tamil Speakers (South Indian, 14% of population) 

• Percentage of outbound travel market: 8% 
• Key characteristics: Family-oriented, value-seeking, culturally driven 
• Preferred destinations: Kerala, Tamil Nadu, Sri Lanka, Singapore, Malaysia 
• Media consumption: Asianet Middle East, regional language digital platforms, community radio 
• Cultural nuances: Cultural festivals drive timing, preference for familiar cuisines, extended family travel 

Nepali Speakers (4% of population) 

• Percentage of outbound travel market: 3% 
• Key characteristics: Value-focused, connection to nature, remittance-conscious 
• Preferred destinations: Nepal, India, Southeast Asian budget destinations 
• Media consumption: Community radio, specialized Facebook groups, messaging apps 
• Cultural nuances: Hindu calendar drives travel planning, preference for guided experiences 

Farsi Speakers (Iranian community, 2% of population) 

• Percentage of outbound travel market: 4% 
• Key characteristics: Cultural interests, luxury shopping, health and wellness focus 
• Preferred destinations: Turkey, UAE, European cultural destinations, Malaysia 
• Media consumption: IranArt radio, specialized social media groups, community centers 
• Cultural nuances: Nowruz celebrations influence travel timing, preference for Persian-speaking guides 

Top 5 Traveler Segments by Psychographic Profile 

Luxury Seekers (23% of outbound travelers) 

• Decision-making factors: Exclusivity, personalized service, privacy, premium experiences 
• Spending patterns: $11,200+ per trip, focus on accommodations (42% of budget), experiences (30%) 
• Media touchpoints: Luxury magazines (Grazia, Harpers Bazaar Qatar), premium OOH, select influencers 
• Key characteristics: Brand loyal, digital-first research but human-touch booking preference, longer stays 
• Travel motivations: Status experiences, wellness, gastronomy, exclusive access 

Cultural Enthusiasts (18% of outbound travelers) 

• Decision-making factors: Authenticity, learning opportunities, historical significance 
• Spending patterns: $5,600+ per trip, focus on guided experiences (35% of budget), local cuisine (22%) 
• Media touchpoints: Cultural publications, documentaries, museum partnerships, educational content 
• Key characteristics: Research-intensive, influenced by expert opinions, shoulder season preference 
• Travel motivations: Historical sites, local traditions, arts scenes, language immersion 

Adventure Travelers (15% of outbound travelers) 

• Decision-making factors: Uniqueness of experience, physical activities, natural environments 
• Spending patterns: $4,800+ per trip, focus on guided experiences (40% of budget), equipment (15%) 
• Media touchpoints: Outdoor and adventure magazines, YouTube channels, specialized forums 
• Key characteristics: Social media-influenced, peer recommendations valued, last-minute bookings 
• Travel motivations: Physical challenges, unique landscapes, wildlife encounters, bragging rights 

Family Vacationers (31% of outbound travelers) 

• Decision-making factors: Child-friendly amenities, safety, convenience, educational value 
• Spending patterns: $7,200+ per family trip, focus on accommodations (38% of budget), activities (25%) 
• Media touchpoints: Family magazines, parenting blogs, school communication channels, family influencers 
• Key characteristics: Long planning cycles, safety-conscious, recommendation-driven 
• Travel motivations: Creating memories, educational experiences, relaxation, multi-generational activities 

Business-Leisure Blenders (13% of outbound travelers) 

• Decision-making factors: Connectivity, flexible accommodations, bleisure opportunities 
• Spending patterns: $6,100+ per trip, high spend on premium accommodations (45% of budget) 
• Media touchpoints: Business publications, airport advertising, LinkedIn, corporate communications 
• Key characteristics: Loyalty program driven, efficiency-focused, extended weekend stays 
• Travel motivations: Combining work obligations with leisure experiences, networking opportunities 

4. Exactly how to advertise 

Airport Advertising Opportunities 

• Premium arrival corridors: 92% visibility rate, $42 CPM, 36,000 daily passengers 
• Departure gate digital screens: 87% visibility rate, $37 CPM, 29,000 daily passengers 
• Baggage claim digital belt wraps: 96% visibility rate, $54 CPM, 31,000 daily viewers 
• Qatar Airways first/business class lounges: 98% visibility, $68 CPM, 8,200 daily visitors 
• Taxi/rideshare pick-up zones: 89% visibility rate, $32 CPM, 41,000 daily impressions 

Travel-Focused Magazine and Print Media 

• Oryx (Qatar Airways inflight magazine): 290,000 monthly readers, 82% ABC1 demographic 
• Marhaba Guide: 124,000 monthly readers, 63% travel decision-makers 
• Qatar Today: 86,000 monthly readers, 72% business decision-makers 
• Grazia Qatar: 75,000 monthly readers, 81% luxury travelers 
• The Edge: 62,000 monthly readers, 76% business executives 
• Cost efficiency: $28-55 CPM depending on placement, 41% higher recall than digital 

Digital Travel Portals 

• Booking.com Qatar site: 980,000 monthly visitors, 63% planning international travel 
• Qatar Airways destination pages: 1.2 million monthly visitors, 73% high-intent travelers 
• Tripadvisor Qatar: 720,000 monthly visitors, 58% research phase 
• Expedia Qatar: 680,000 monthly visitors, 61% booking phase 
• MakeMyTrip Qatar: 520,000 monthly visitors, 76% Indian expatriate audience 
• Cost efficiency: $18-32 CPM, 26% average click-through rate on destination content 

Travel TV Programming and Radio 

• Travel Channel Arabia: 620,000 weekly viewers, 72% affluent travelers 
• Al Jazeera Documentary Channel: 840,000 weekly viewers, 63% cultural enthusiasts 
• CNN Travel segments: 520,000 weekly viewers, 76% business travelers 
• Qatar Radio travel programs: 380,000 weekly listeners, 58% Qatari nationals 
• Radio Olive travel features: 410,000 weekly listeners, 74% Indian expatriates 
• Cost efficiency: $45-75 CPM for TV, $12-28 CPM for radio, 38% higher engagement than general entertainment 

Premium Mall Advertising 

• Villaggio Mall: 140,000 weekly shoppers, 72% family decision-makers 
• Mall of Qatar: 165,000 weekly shoppers, 68% high-income families 
• Doha Festival City: 192,000 weekly shoppers, 65% mixed demographics 
• Place Vendôme: 128,000 weekly shoppers, 81% luxury consumers 
• Landmark Mall: 115,000 weekly shoppers, 69% expatriate families 
• Cost efficiency: $38-65 CPM, 42% higher recall when placed near travel retailers 

Programmatic OOH Opportunities 

• West Bay digital billboards: Dynamic content targeting based on time/weather 
• The Pearl-Qatar smart screens: Audience recognition and tailored messaging 
• Mall of Qatar interactive displays: Touch engagement with 61% interaction rate 
• Taxi top digital displays: Geofenced content delivery in high-potential neighborhoods 
• Cost efficiency: $28-45 CPM, 36% higher engagement than static OOH 

Connected TV and Streaming Platforms 

• OSN Play: 680,000 subscribers, 71% affluent households 
• Shahid VIP: 740,000 subscribers, 68% Arabic-speaking audience 
• Netflix Qatar: 940,000 subscribers, 74% mixed demographics 
• Youtube Premium: 520,000 subscribers, 67% younger affluent audience 
• Starzplay: 290,000 subscribers, 62% Western and Arab viewers 
• Cost efficiency: $52-75 CPM, high completion rates of 74% for travel content 

Premium Travel B2B Publications 

• TTN Middle East: 42,000 industry readers, 82% travel trade professionals 
• Arabian Travel News: 37,000 industry readers, 78% travel decision-makers 
• MICE Qatar: 28,000 industry readers, 85% event planners 
• Hotelier Middle East: 31,000 industry readers, 72% hospitality executives 
• Cost efficiency: $65-90 CPM, high conversion for trade partnerships 

Language-Specific Media Channels 

Arabic Channels 

• Al Rayyan TV: 820,000 weekly viewers, 86% Qatari nationals 
• Qatar TV: 760,000 weekly viewers, 81% Arabic speakers 
• Al Jazeera Arabic: 1.2 million weekly viewers, 78% educated Arabic speakers 
• Al Sharq newspaper: 210,000 readers, 76% Qatari business community 
• Cost efficiency: $42-68 CPM, 43% higher trust factor than non-Arabic media 

English Channels 

• Qatar Tribune: 140,000 readers, 79% Western and Asian executives 
• ILQ Portal: 290,000 monthly visitors, 72% English-speaking expatriates 
• Qatar Living: 820,000 monthly visitors, 68% expatriate community 
• Cost efficiency: $34-58 CPM, 36% higher engagement from Western travelers 

South Asian Channels 

• Radio Olive: 410,000 weekly listeners, 87% Indian community 
• MBC Bollywood: 520,000 weekly viewers, 83% South Asian families 
• Peninsula-India Connect: 180,000 readers, 79% Indian professionals 
• Malayalam community portals: 240,000 monthly visitors, 91% South Indian expatriates 
• Cost efficiency: $22-42 CPM, 47% higher response rate among target audience 

Filipino Channels 

• TFC Middle East: 280,000 weekly viewers, 92% Filipino community 
• Filipino Chronicle Qatar: 120,000 readers, 88% Filipino professionals 
• Pinoy Qatar digital portal: 310,000 monthly visitors, 84% Filipino workers 
• Cost efficiency: $18-36 CPM, 52% higher engagement than general market media 

Nepali and Far Eastern Channels 

• Radio Nepal Qatar: 140,000 weekly listeners, 91% Nepali community 
• Himalayan Times Qatar edition: 85,000 readers, 87% Nepali professionals 
• Korean Community Portal: 65,000 monthly visitors, 92% Korean residents 
• Cost efficiency: $16-32 CPM, 58% higher response rate among target communities 

5. Exactly when to advertise 

Quarterly Calendar of Key Booking Periods 

Q1 (January-March) 

• Early January: Post-holiday planning spike (142% above average booking intent) 
• Mid-February: Spring break planning peak (127% above average) 
• March: Early summer booking window (118% above average) 
• Performance metrics: 32% higher conversion rates, 27% lower cost-per-acquisition 

Q2 (April-June) 

• Mid-April: Ramadan travel research period (depending on Islamic calendar) 
• Early May: Summer peak booking window (163% above average booking intent) 
• Late June: Eid al-Adha travel spike (depending on Islamic calendar) 
• Performance metrics: 41% higher booking values, 36% larger travel groups 

Q3 (July-September) 

• Early July: Last-minute summer booking window (108% above average) 
• Mid-August: Fall travel planning period (112% above average) 
• Early September: Winter holiday early booking window (125% above average) 
• Performance metrics: 28% higher luxury bookings, 33% longer trip durations 

Q4 (October-December) 

• Mid-October: Winter sun destination peak (131% above average booking intent) 
• Early November: Christmas/New Year booking deadline surge (156% above average) 
• Early December: Chinese New Year planning period (127% above average) 
• Performance metrics: 47% higher premium cabin bookings, 39% higher package values 

Seasonal Timing Recommendations 

Winter (December-February) 

• Prime advertising period for: Southeast Asian beaches, Australian summer, African safaris 
• Family-focused campaigns aligned with school holidays 
• Luxury winter sun messaging for Qatar National Day period 

Spring (March-May) 

• Prime advertising period for: European city breaks, Japanese cherry blossoms, Turkish coastal resorts 
• Cultural destination campaigns during Ramadan period for post-Eid travel 
• Adventure travel marketing for cooler destination periods 

Summer (June-August) 

• Prime advertising period for: European beaches, North American road trips, cooler mountain destinations 
• Family-focused campaigns aligned with school summer break 
• Premium indoor experiences marketing during peak Qatar heat 

Autumn (September-November) 

• Prime advertising period for: Asian cultural experiences, European shoulder season, fall foliage destinations 
• Business travel combined with leisure extension campaigns 
• Early winter holiday planning campaigns 

Pre-Holiday and Vacation Planning Periods 

• Qatar National Day (December 18): Planning spike 3-4 weeks prior 
• Eid al-Fitr: Planning spike 6-8 weeks prior 
• Eid al-Adha: Planning spike 4-6 weeks prior 
• School summer holidays: Planning spike 10-12 weeks prior 
• Winter break: Planning spike 8-10 weeks prior 
• Spring break: Planning spike 6-8 weeks prior 

Cultural and Religious Festivals Influencing Travel Timing 

For Arabic Speakers 

• Post-Ramadan: 167% increase in travel searches 
• Eid al-Adha period: 142% increase in family travel bookings 
• Qatar National Day: 132% increase in premium travel searches 

For Indian Community 

• Diwali period: 128% increase in travel bookings to India 
• Onam (Malayalam): 113% increase in Kerala destination searches 
• Pongal (Tamil): 107% increase in Tamil Nadu bookings 

For Filipino Community 

• Christmas season: 152% increase in Philippines travel bookings 
• Holy Week: 127% increase in domestic Philippines searches 
• Sinulog Festival: 106% increase in Cebu destination interest 

For Western Expatriates 

• Christmas/New Year period: 146% increase in long-haul bookings 
• Easter break: 124% increase in European destination searches 
• Summer school holidays: 167% increase in family destination searches 

Travel Trade Shows and Consumer Exhibitions 

• Qatar Travel Mart (November): 72,000 attendees, 82% high-intent travelers 
• Middle East and North Africa Travel Fair (September): 58,000 attendees, 68% travel decision-makers 
• Arabian Travel Market (April/May): 42,000 Qatari visitors, 76% trade professionals 
• Doha International Travel Expo (February): 67,000 attendees, 79% consumers 
• Pre-event campaigns: 4-6 weeks prior for awareness building 
• Post-event follow-up: 1-2 weeks after for conversion campaigns 

Region-Specific Timing Considerations 

Doha (West Bay and Diplomatic Quarter) 

• Diplomatic calendar aligned with international postings (June-August relocations) 
• Business travel seasonality with lower summer engagement 
• Performance metrics: 37% higher engagement mid-week, 42% higher conversion Sunday evenings 

The Pearl-Qatar and Lusail 

• Luxury summer escape season (May-August planning for summer travel) 
• Winter entertaining season (November-February higher luxury spend) 
• Performance metrics: 53% higher engagement weekday evenings, 61% higher weekend morning conversion 

Al Rayyan 

• School calendar-driven family travel planning (peaks in April and November) 
• Religious calendar alignment essential (Ramadan, Eid periods) 
• Performance metrics: 47% higher engagement Friday afternoons, 38% higher conversion post-prayer times 

Al Wakra 

• Value-focused booking windows (early bird promotion periods) 
• Weekend research patterns (Thursday evening, Friday morning peaks) 
• Performance metrics: 41% higher engagement weekend mornings, 36% higher conversion with extended payment options 

Industrial Area (Expatriate Workers) 

• Home country festival alignment critical for each nationality 
• Salary payment cycle influence (month-end booking spikes) 
• Performance metrics: 58% higher engagement Friday (weekend), 43% higher conversion with installment options 

6. Conclusion & recommendations 

Key Takeaways 

• Qatar represents a high-value, diverse travel market with strong growth potential 
• The market combines ultra-high-net-worth Qatari nationals with a large expatriate population 
• Digital sophistication is exceptional, with 99% penetration and high engagement 
• Family travel dominates for Qatari nationals, while expatriate communities have varied motivations 
• Language and cultural targeting offer significant advantages in this multicultural market 
• Year-round travel patterns provide consistent opportunities with strategic seasonal shifts 

Strategic Recommendations 

• Implement a dual-track strategy addressing both Qatari nationals and key expatriate segments 
• Prioritize digital-first campaigns with premium OOH support at strategic locations 
• Develop language-specific content addressing the cultural nuances of each community 
• Leverage the extended planning cycles of Qatari travelers with long-term awareness campaigns 
• Balance luxury positioning with value messaging for the diverse income segments 
• Incorporate religious and cultural calendars into all campaign timing strategies 

Language and Regional Targeting Strategy 

• Arabic language campaigns: Focus on family-safe content, privacy, and exclusive experiences 
• English language campaigns: Emphasize experience diversity, adventure, and cultural immersion 
• South Asian language campaigns: Highlight value, family connection, and cultural familiarity 
• Regional targeting priority order: 1) West Bay/Diplomatic Quarter, 2) Pearl-Qatar/Lusail, 3) Al Rayyan, 4) Al Wakra, 5) Industrial Area 
• Customize creative approaches to align with regional demographic characteristics and travel motivations 

Channel Integration Guidance 

Awareness Phase 

• Premium OOH in strategic locations 
• Connected TV for rich destination storytelling 
• Print media for inspiration and aspiration 
• Social media for targeted reach and engagement 

Consideration Phase 

• Programmatic digital targeting high-intent segments 
• Native content in travel publications 
• Influencer partnerships for authentic destination storytelling 
• Search engine marketing for destination research 

Decision Phase 

• Retargeting campaigns focusing on specific offers 
• Airport advertising for last-minute conversion 
• Travel agency partnerships for human-touch sales 
• Mobile app promotions for booking convenience 

Post-Booking Phase 

• CRM communications for destination preparation 
• Mobile engagement for pre-trip excitement building 
• Social media communities for destination connection 
• Loyalty program integration for repeat visitation 

Timing Strategy Advice 

• Begin awareness campaigns 3-4 months before peak booking periods 
• Intensify consideration messaging 2-3 months before travel periods 
• Concentrate conversion efforts 1-2 months before typical booking deadlines 
• Align campaigns with cultural and religious calendars specific to each segment 
• Focus highest investment in Q2 (April-June) and Q4 (October-December) 
• Maintain consistent presence with varied intensity based on seasonal patterns 

Regional Prioritization Framework 

Tier 1 Priority (Highest ROI): West Bay and Pearl-Qatar/Lusail 

• Focus: Luxury and premium experiences 
• Budget allocation: 40% of total media spend 
• Expected ROI: 3.2x investment 
• Key performance metrics: Premium bookings, extended stays, ancillary spending 

Tier 2 Priority: Al Rayyan 

• Focus: Family experiences and culturally appropriate destinations 
• Budget allocation: 25% of total media spend 
• Expected ROI: 2.8x investment 
• Key performance metrics: Family package bookings, group size, loyalty development 

Tier 3 Priority: Al Wakra and Industrial Area 

• Focus: Value-focused experiences and home country connections 
• Budget allocation: 35% of total media spend 
• Expected ROI: 2.3x investment 
• Key performance metrics: Volume bookings, conversion rates, community engagement 

This targeted approach balances the premium potential of the luxury segments with the volume opportunity of the broader market, creating a holistic strategy for capturing Qatar's diverse international travel market.