Ashgabat, one of Central Asia’s most visually striking capitals, is embracing high-impact digital advertising like never before. At the heart of this transformation are massive LED screen networks and iconic digital installations across the city’s premium zones, now unlocking unprecedented exposure for global and regional brands targeting elite and diverse audiences.
At the heart of Ashgabat’s retail scene lies Berkarar Shopping Center—a sprawling 100,000 m² commercial destination open daily from 9 AM to 11 PM. Home to over 300 retail outlets, 20 restaurants, a 5,000 m² supermarket, a multiplex cinema, and family zones, the center draws in thousands of mid-to-high income locals and affluent regional visitors daily.
Strategic screen placements inside and around Berkarar include:
- Entrance LED Megascreen
Command attention before visitors even enter.

- Twin Entry Screens
Deliver double impact with synchronized visuals.

- Towering Facade Screen
An ultra-tall format perfect for mobile-first creatives and vertical storytelling.

Key Advantages of Berkarar Placement:
- Concentrated exposure to a high-spending, brand-conscious audience.
- Extended engagement time due to leisure-driven footfall patterns.
- Perfect screen angles and formats for full-motion video, product launches, and luxury campaigns.
Monument of Mahabat: Ashgabat’s Most Iconic Advertising Landmark
Located at the intersection of A. Niyazov and S. Turkmenbashi avenues, the Mahabat Monument LED Tower is the largest advertising screen installation in the country—spanning a massive 324 m², with a 500-meter visibility range.
Its surroundings are equally high-profile: Presidential Palace, State University, top hotels, and central banks—making it one of the most symbolically powerful and geographically strategic placements in Turkmenistan.

Core Benefits of Monument Advertising:
- City-wide visibility, 300 daily ad rotations, and unmatched symbolic placement.
- Ideal for brand prestige positioning—from financial institutions to high-end consumer goods.
- Approval-ready creative pipeline, including editing and fast-track permissions via City Hall.
A Nationwide Network: LED Screens Across Ashgabat’s Main Arteries
With 17 digital installations (covering 30 visible sides) across Ashgabat’s busiest roads, this LED network ensures maximum commuter and vehicular audience engagement.




Screens are placed on:
- Garashsyzlyk – Oguzhan (A & B sides)
- S. Turkmenbashi – Oguzhan Intersection
- A. Niyazov Avenue near Government & Business Centers
- Chehov Street Junctions
- 10-yyl Abadanchilik near Moscow & Berkarar
- A. Novai – Gorogly near Ylham Park
Each screen runs 24/7, with 15-second video rotations up to 300 times per day.
Why LED Street Network Works:
- Perfect for product reminders, campaign frequency, and route-based exposure.
- Uniform screen format (4.8m x 2.88m) enables creative consistency across the city.
- Covers both luxury vehicle traffic and everyday commuters for broader segmentation.
What’s Included
Every campaign is supported by a team of global media planners, ensuring seamless creative approval, screen scheduling, and localized optimization.
📊 Free campaign reporting and performance monitoring included.
🚀 Fastest planning and execution turnaround in the region.
🎯 100% campaign success rate track record across all Turkmenistan placements.
Whether the goal is brand recall, luxury image building, or retail footfall uplift—each placement has been curated to serve specific advertising outcomes.
The Ashgabat Advantage
Ashgabat’s LED advertising network blends prestige, footfall, and visibility in one strategic package. With high-resolution screens, premier locations, and powerful repetition, brands are able to dominate conversations at the moment of decision-making and desire.
For marketers planning entry or expansion in Central Asia, Ashgabat is not just a test market—it’s a beacon of urban sophistication and emerging affluence. Positioning your brand here means staying ahead of the regional growth curve.
Ready to Launch?
Speak to a global media planner today and get your campaign up and running—fast, optimized, and guaranteed.
✅ Free Expert Assistance
✅ Real-Time Reporting
✅ Creative Approvals Handled
✅ Fast Track Execution
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