At Masscom Global, we specialize in securing the worldâs most elite advertising opportunities for brands that demand impact, exclusivity, and global reach.
Programmatic Digital-Out-of-Home (pDOOH) advertising at Dubai International Airport (DXB). This first-of-its-kind program allows a select group of advertisers to position their brands in front of millions of affluent, high-intent travelers before the platformâs official launch in April 2025.
Why This Matters
Dubai International Airport isnât just another airportâitâs the worldâs busiest for international travel, welcoming 92.3 million passengers in 2024 alone. It serves as a gateway to 272 destinations across 107 countries, connecting some of the most influential business leaders, luxury travelers, and decision-makers worldwide.
And now, advertisers can tap into DXBâs premium digital inventory through a programmatic DOOH allowing for smarter targeting, real-time optimization, and maximum impact.
This isnât just another media placementâitâs a chance to be part of something transformative.
The Beta Advantage
- Access to 378 digital screens strategically placed in VIP lounges, departure gates, baggage reclaim, and high-dwell shopping areas.
- Data-driven audience targeting, including behavioral insights, destination-based messaging, and category affinity.
- Premium brand positioning in one of the most sought-after advertising environments in the world.
Why Brands Are Moving Fast on This
Advertising at Dubai International Airport is already a competitive game, with brands vying for prime locations. Programmatic advertising makes campaigns smarter, more efficient, and highly targeted.
The advantage of being one of the first cannot be overstated. The brands that step in now will:
- Gain early access to insights and performance data before the wider market.
- Enjoy exclusive placements during the beta phase, ensuring maximum visibility.
- Be among the pioneers of a next-generation advertising platform at one of the worldâs most powerful media touchpoints.
The beta phase is limited. Once itâs full, the door closes until the full-scale launch.
Final Call: Secure Your Spot
Opportunities like this donât come often. This is a chance to own a prime position at DXB before the competition catches up.
At Masscom Global, we donât just find great advertising spacesâwe secure the ones that truly matter. If being ahead of the curve is part of your strategy, this is your moment.
Spots are filling fast. Letâs talk before theyâre gone.
