Why Austin-Bergstrom International Airport (AUS)?
With over 20 million passengers annually, AUS is one of the fastest-growing airports in the United States, serving a diverse and upwardly mobile demographic. The departure terminals and food court areas represent the most high-engagement zones—where travelers are alert, connected, and primed for interaction.
These moments are gold for your brand. From tech startups to global luxury brands, PDOOH (Programmatic Digital Out-of-Home) delivers unmatched flexibility, targeting precision, and real-time campaign control.
💡How Programmatic DOOH Delivers Smart Outdoor Advertising
Programmatic Digital Out-of-Home (pDOOH) works by automating the buying and delivery of digital ads on outdoor screens, such as billboards, transit displays, and airport panels. Through real-time bidding and data-driven targeting, advertisers can purchase ad space instantly and deliver the right message at the right time and place. pDOOH platforms connect with digital screens across locations and allow campaigns to adapt based on audience behavior, weather, time of day, or traffic. This automation makes campaigns more efficient, flexible, and measurable, combining the reach of traditional out-of-home with the precision and agility of digital advertising.
Campaign Focus: Departure Terminals & Food Court
Departure Terminals: Captive Attention, Long Dwell Time
Why departure? Because time is on your side. Travelers arrive early, often with 1–2 hours of idle time, making departure terminals the most captive media zones in the airport. With passengers checking their phones, watching screens, and passing time near gates, your message stays in their line of sight for longer.
Three Key Advantages of Departure Zone Screens:
- High dwell time = high recall: Travelers are waiting, observing, and open to engagement.
- Premium screen placement: Near gates, lounges, and boarding areas with full frontal screen exposure.
- Audience mood matters: Excitement and anticipation make ads more emotionally sticky.
Food Court Area: Peak Interactivity in Relaxed Settings
The food court captures foot traffic from all over the terminal, offering a relaxed environment ideal for brand storytelling.
Three Key Advantages of Food Court Screens:
- Cross-demographic reach: Families, business travelers, and solo flyers all converge here.
- Longer engagement windows: Dining slows the pace, extending exposure.
- Social setting = shareability: More phones out, more photos, more shares.
Why PDOOH at AUS?
✅ Real-Time Targeting
Programmatic technology allows your campaign to target by time of day, traveler behavior, and even weather conditions. Promote a coffee brand during morning rush hours or showcase winter fashion during cold snaps—all automatically adjusted in real-time.
✅ High Visibility
AUS features digital HD screens placed at eye-level, overhead, and near high-footfall zones, including TSA checkpoints, food concessions, and boarding gates.
From our data, top-performing screens are located:
- Main Departure Hall (Post-Security, Gates 1–12)
- Gate-side Lounge Zones
- Food Court Near East Concourse
✅ Dynamic Flexibility
Adjust content, schedule, and geotargeting on-the-fly. PDOOH lets you optimize campaigns mid-flight without extra cost or delay. Whether promoting time-sensitive offers or rotating creatives by flight schedules, you're in full control.
Exclusive Launch Package – Starting from Just $3,000/Day
We offer a strategic, pre-bundled PDOOH campaign optimized for maximum reach at AUS:
✈ AUS Departures PDOOH Essentials Package includes:
- 5+ premium digital screens across Departure Terminals and Food Court
- Dynamic content rotation tailored to traveler movement
- Targeted dayparting (morning/evening peak focus)
- Real-time analytics dashboard
- Geo-demographic targeting based on traveler origins/destinations
Bonus Inclusions:
- Free 15 minutes campaign strategy consultation with our global media experts
- Free daily performance reporting
- Guaranteed screen delivery and audience impact
Who Should Advertise Here?
This high-traffic, emotionally charged zone is perfect for:
- Consumer tech (apps, wearables, gadgets)
- Luxury retail & fashion
- Automotive & travel brands
- Education & finance sectors
- Streaming & entertainment platforms
Ready to Own the Sky?
Your next big campaign deserves premium placement where attention is undivided. With PDOOH at Austin-Bergstrom International Airport, you don’t just advertise—you connect.
Book your departure zone PDOOH package now and partner with our global planners to make your airport campaign soar.
