What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Tap Into Scotland’s Premier Travel Hub with Precision & Power
Edinburgh Airport isn’t just the busiest in Scotland—it’s a high-frequency global gateway to Europe, the US, and beyond. With just a $1,000/day investment, your brand will be seen by millions of international and domestic travelers passing through the airport’s most strategic zones.
This is smart airport programmatic DOOH at scale, designed to give your brand unmatched visibility—without blowing your budget.
Strategic Screen Deployment – Engineered for Maximum Exposure
- 42 Digital Screens Across Key Traveler Routes
Strategically selected for high-impact placement across terminals, lounges, baggage areas, and retail zones. - 16 Million Verified Weekly Impressions
Engage a steady stream of high-income, mobile consumers with exceptional dwell time and engagement opportunity. - High-Dwell Locations
Screens are placed in TSA-like checks, departure gates, and lounges, delivering prolonged brand exposure. - High-Footfall Transit Zones
Concourse paths, security checkpoints, and waiting areas guarantee a high volume of repeated ad impressions. - Smart, Programmatic Delivery
Target ads by flight schedules, dayparts, audience flow, and behavioral signals for contextual relevance and efficiency.
All-Inclusive DOOH Package – Just $1,000/Day
What’s included:
✅ Full activation across 42 high-performing screens
✅ Real-time programmatic ad serving & targeting
✅ Performance tracking with live dashboard access
✅ Expert media planner assistance at no cost
Why Edinburgh DOOH Delivers Big ROI on Small Budgets
1. Global Footprint with Local Efficiency
Your brand reaches travelers from Europe, the U.S., Middle East, and Asia in a single campaign footprint.
2. Low Waste, High Frequency
The screen network is tightly optimized to give you maximum exposure per dollar, without overspending on underperforming zones.
3. Prestige Placement at a Fraction of the Cost
Position your brand next to airlines, luxury retailers, and financial services giants—without paying enterprise rates.
Campaign Add-Ons Included Free:
- One-on-one global media planning session
- Live campaign reporting dashboard
- 100% success rate on planning & execution
