Connect with Africa’s Most Influential Business Travelers – Across Print, Digital, Airport TV, and More
BT Africa is Africa’s definitive guide to corporate travel, commerce, and culture — and your direct access to a fast-rising audience of senior leaders, high-income frequent flyers, and globally connected decision-makers. With a powerful media ecosystem spanning print magazines, airport lounges, web, newsletters, airport TV, and branded digital hubs — BT Africa offers an unmatched platform for B2B and luxury brand advertisers looking to break into the most commercially active regions of the continent.
Start Your Campaign From today — Backed by Free Expert Planning, Real-Time Reporting & Guaranteed Execution
Why BT Africa is a Game-Changer for Global Advertisers
Africa’s Business Media Powerhouse
- 1.8 million annual print reach via airport lounges, 5-star hotels, embassies, and airline partnerships across South Africa, Nigeria, Kenya, and Ethiopia
- 70 million business travellers reached annually across digital, print, and broadcast
- 600+ million connected internet users on the continent – the world’s fastest-growing digital economy
Your Brand. Everywhere Africa’s Elite Audience Moves.
- Web and mobile: 510K monthly page views, 1.2M during peak travel season
- Airport TV: 10.8M annual impressions at Addis Ababa Bole International Airport
- Exclusive print distribution in premium lounges and hotels across Africa
- Social reach via LinkedIn, YouTube, and Facebook audiences
Available Ad Opportunities Across BT Africa Ecosystem
Print Magazine Advertising
Bi-monthly premium edition placed in the hands of Africa’s movers and makers
Opportunities include:
- Double-page spreads, high-impact display ads
- Sponsored Q&A interviews and editorial features
- Multi-page brand showcases and cover stories
- Distribution through airport lounges, AU offices, hotels, and airlines
Top 3 Advantages:
- Engage readers in a high-trust, distraction-free format
- Long placement shelf life (up to 60 days)
- Unmatched exposure in elite physical spaces
Digital Media: Web Articles and Brand Hub
SEO-rich brand storytelling inside BT Africa’s authoritative website
Media options include:
- Sponsored articles and native branded stories
- Dedicated brand hubs with ownable URLs and CTA integration
- Embeddable videos, banners, and editorial partnerships
Top 3 Advantages:
- Strong SEO ranking with embedded long-tail keywords
- Continuous brand visibility long after campaign flight
- Co-branded credibility with BT Africa’s editorial ecosystem
Airport TV and Lounge Screens
Run targeted media campaigns in one of Africa’s busiest airports
- 20 premium screens at Bole International Airport, Ethiopia
- 4 spots per hour, every day
- Ad durations: 30 to 120 seconds
- Annual exposure to over 10.8 million travelers
Top 3 Advantages:
- Reach business travelers at the point of decision-making
- High-frequency visibility in lounges
- Strong performance for B2B, travel, finance, and tech sectors
Newsletters
Reach 5,000+ globally mobile professionals directly via inbox
- Bi-weekly distribution
- Sponsored content and banner opportunities
- Ideal for thought leadership and content amplification
Top 3 Advantages:
- High open and engagement rates
- Direct visibility in a trusted environment
- Measurable campaign metrics with every edition
Social Media Distribution
Distribute branded content via BT Africa’s engaged online community
- Sponsored campaigns on LinkedIn, Facebook, and YouTube
- Custom posts aligned with print or web campaigns
- Story-led creative to humanize the brand and drive traffic
Top 3 Advantages:
- Organic engagement with business-minded audiences
- Extend campaign reach beyond paid media
- Visibility among senior leadership audiences online
Who You’ll Reach with BT Africa
- C-Suite Executives: CEOs, policymakers, investors, and VCs
- High-Frequency Business Travelers: averaging 30+ trips per year and 45+ nights in 5-star hotels
- Digitally Engaged Professionals: always-on, mobile-first, and high-spending
BT Africa is designed for brands targeting sophisticated, high-value audiences in Nigeria, Kenya, South Africa, Ethiopia, Ghana, Rwanda, and beyond.
What Makes BT Africa the Smartest Choice
- Free campaign assistance from world-class media planners
- Fastest execution timelines in African media
- Guaranteed campaign delivery and success
- Real-time monitoring and free post-launch reporting
- Unified cross-continent media packages available on demand
Sample Campaign Rollout Plan
Campaign packages may include:
- Print advertising (double-page or cover placement)
- Web features and branded content hubs
- Newsletter insertions
- Airport TV slots at Bole International
- Optional 3–5 minute feature interview on BT Africa TV Show
Campaigns can be timed to align with key business events or regional launches across 2025 and 2026
Packages
We tailor each package based on your objectives, regions, and campaign duration.
Each package includes:
- Full planning and creative support
- Multi-channel media placements
- Campaign optimization and reporting
- Access to premium C-level audience
Get in touch for your custom proposal.
FAQs About BT Africa Advertising
How can I advertise in African airports?
You can access 20+ screens at Addis Ababa Bole International Airport with high-frequency placements reaching over 10 million travelers annually.
Can I advertise in multiple African countries through BT Africa?
Yes. BT Africa’s ecosystem spans South Africa, Nigeria, Kenya, Ethiopia, and beyond with cross-country execution built into packages.
Is content creation support included?
Yes. We offer creative strategy, editorial development, and branded content services as part of every campaign.
Can I advertise with video?
Yes. Video formats are supported across airport TV, social media, and online hubs.
Will I receive performance reports?
Absolutely. Free monitoring and reporting are included with every campaign to track success metrics.
Ready to Influence Africa’s Elite?
Book your campaign today and start targeting the business leaders shaping the continent’s future.
- Book Your Campaign Today
