Advertise in Stuff: What Brands Need to Know
Advertise on Stuff to reach New Zealand professionals, investors and premium readers through one of the country's largest news websites. Stuff is digital only, so plans centre on website placements across national and regional news.
For global advertisers, Stuff is a direct route to a national New Zealand audience. Our expert team at Masscom Global builds the plan, sets positions and timing, and combines it with airport and premium media where your audience travels.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Stuff Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in New Zealand
Why Stuff Matters in New Zealand
Stuff is a New Zealand news website covering national and regional news. The Stuff Group reached 3.43 million people a month across digital placements (Nielsen CMI, Q3 2023 to Q2 2024), and stuff.co.nz alone recorded 2.2 million unique monthly visitors in July 2024 (Nielsen Online Ratings, people aged 15 and over).
Masthead audiences add depth: The Post reached 922,000 and The Press 738,000 across digital placements (Nielsen CMI, 2024 release), so city audiences can be planned alongside the national site.
What the Published Data Says About the Audience
- Group audience. 3.43 million people a month across digital placements (Nielsen CMI, Q3 2023 to Q2 2024). This is a group figure, not the website alone.
- Website audience. 2.2 million unique monthly visitors to stuff.co.nz (Nielsen Online Ratings, July 2024, people aged 15 and over).
- The Post. 922,000 monthly audience, print and digital (Nielsen CMI, 2024 release). More than 70% of thepost.co.nz readers live outside Wellington (Nielsen Online Ratings, July 2024).
- The Press. 738,000 monthly audience, print and digital (Nielsen CMI, 2024 release).
A Media Planner's View: Where to Place
Use Stuff for national reach among New Zealand professionals and investors, with business, property and economy content as the lead environment for premium and financial messaging. The Post and The Press mastheads give a route to Wellington and Canterbury readers in particular.
Run flights around launches, results seasons and property campaigns, and rotate creative to manage frequency. Our expert team at Masscom Global sets positions, timing and targeting from your brief.
Masscom Expert Recommendation: Why Advertise Here
Stuff is a national news website with reach well beyond a single city, which suits brands in property, banking, investment, education, travel and luxury. Investors and senior professionals in Auckland, Wellington and Christchurch sit inside a very large national audience, and a targeted plan puts premium messages in front of them.
How we would use it. Our team plans homepage and section positions on stuff.co.nz, with business and property content as the lead environment for investor creative. Flights are timed to news cycles and campaign launches, with creative in English.
Our guidance. As Stuff is digital only, our expert team at Masscom Global plans website placements only, and pairs them with airport media for travelling professionals and investors.
How We Would Run Your Stuff Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Stuff?
- Website display. Banner and homepage positions on stuff.co.nz.
- Section placements. Positions within business, property and national news content.
- Sponsored content. Branded articles planned with the site's content formats.
- Masthead sites. City-level placements on sites such as The Post and The Press.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Stuff?
Stuff pairs national scale with city-level mastheads, which makes it a practical way to put property, finance and premium brands in front of New Zealand professionals and investors. It is digital only, so campaigns run on flexible website flights that our expert team at Masscom Global can scale and time to your brief.
Key Reasons Advertisers Choose It
- Scale. 2.2 million unique monthly visitors to stuff.co.nz (Nielsen Online Ratings, July 2024).
- City depth. The Post and The Press add Wellington and Canterbury audiences.
- Flexible flights. Website placements can start, pause and rotate quickly.
Book Stuff Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Stuff.
✅ Placement guidance across digital placements
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise on Stuff?
Our expert team at Masscom Global plans and books Stuff website placements. Share your objective, budget and dates, and we will build the plan.
Does Stuff reach high-net-worth individuals and investors?
Stuff reaches a national audience that includes professionals and investors in New Zealand's main cities. With business and property positions and careful targeting, it is a strong reach platform for premium and investment advertisers.
Where should I advertise to reach investors in New Zealand?
Stuff covers the national market at scale, and our team combines it with airport and premium media for travelling investors. One brief can cover both.
Is Stuff print or digital?
Stuff is a digital news website, so placements run on the website only. Our team plans positions by page type, section and masthead site.
How much does Stuff advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can Stuff campaigns be combined with airport media?
Yes, our team plans website placements alongside airport and inflight media, so travelling professionals see your message at home and on the move.
