Advertise in Trends-Tendances: What Brands Need to Know
Advertise in Trends-Tendances to reach Belgian executives, entrepreneurs and investors through the country's weekly financial and economic magazine. Companies, markets and personal finance drive the editorial, so your message sits in front of readers who use economic information to run businesses and manage money.
For global advertisers, Trends-Tendances is the French-language route into Belgium's business and investor community, with a Dutch-language edition, Trends, covering Flanders. One plan can therefore cover both language markets of the country.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Trends-Tendances Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Belgium
Why Trends-Tendances Matters in Belgium
Trends-Tendances is the French-language edition of Belgium's financial and economic news magazine, launched in 1975 and published weekly on Thursdays, with Trends serving the Dutch-language market (Roularta Advertising, 2025).
The publisher describes its readers as mainly executives, managers, entrepreneurs and professionals who use economic and financial information in their work, and lists an executives selectivity index of 245 (Roularta Advertising, 2025).
What the Published Data Says About the Audience
- Print readers. 258,000 for the Trends and Trends-Tendances brand (CIM NRS 2024-2025), as listed by the publisher's advertising arm.
- Print circulation. 39,974 copies (CIM Press Brand Report, September 2025).
- Digital visits. 649,000 visits to the website, average for January to December 2025 (Roularta Advertising).
- Reader type. Mainly executives, managers, entrepreneurs and professionals, with an executives selectivity index of 245 (Roularta Advertising, 2025).
A Media Planner's View: Where to Place
Use Trends-Tendances for business leaders and investors in French-speaking Belgium and Brussels, and add the Dutch-language Trends for Flanders when the brief calls for national coverage. The weekly rhythm suits considered messages: investment propositions, corporate positioning, private banking and premium services.
Place print in the weekly issue and extend it with the website to keep the message in front of the same readers between issues. The MoneyTalk personal finance section is a natural environment for wealth and investment advertisers.
Masscom Expert Recommendation: Why Advertise Here
Trends-Tendances is a weekly read for Belgian business leaders, and a magazine format gives your brand more time and space than a daily newspaper. Wealth management, private banking, property, professional services and premium brands use it because its readers are the decision makers those services target.
How we would use it. Pair a print placement in the weekly issue with trends.levif.be, and use the personal finance pages for wealth and investment messaging. Creative is adapted into French for Trends-Tendances, with a Dutch version where the plan extends to Flanders.
Our guidance. Belgium is bilingual in practice, so we decide the right split between French and Dutch creative for your audience as part of the plan.
How We Would Run Your Trends-Tendances Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for French, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Trends-Tendances?
- Print display. Advertising in the weekly French-language business magazine.
- Personal finance pages. Placements around the MoneyTalk section for wealth and investment messages.
- Website. Digital placements on trends.levif.be planned alongside print.
- Dutch-language edition. Trends extends the plan to Flanders from the same brief.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Trends-Tendances?
Trends-Tendances gives advertisers a weekly, business-first environment read by executives, managers and entrepreneurs. Combined with its Dutch-language sister edition, it lets one plan reach Belgium's business and investor community in both languages.
Key Reasons Advertisers Choose It
- A decision-maker audience. Executives, managers and entrepreneurs form the core readership.
- A weekly magazine format. Space and time for considered investment, banking and corporate messages.
- Two language markets. Trends-Tendances and Trends cover French and Dutch-speaking Belgium.
Book Trends-Tendances Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Trends-Tendances.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Trends-Tendances?
Our expert team at Masscom Global plans and books Trends-Tendances placements. Share your objective, budget and dates, and we handle formats, lead times and creative coordination.
Does Trends-Tendances reach high-net-worth individuals and investors?
Yes, in the way a business weekly does: its readers are executives, managers and entrepreneurs who make financial decisions for companies and for themselves. That makes it a strong fit for private banking, wealth, property and investment advertisers.
Where should I advertise to reach investors in Belgium?
Trends-Tendances covers the French-language business audience and its sister edition Trends covers Flanders. Our expert team at Masscom plans both from one brief.
Should I choose print or digital in Trends-Tendances?
Print in the weekly issue builds presence with business leaders, and trends.levif.be keeps your message visible between issues. We usually combine the two.
How much does Trends-Tendances advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle French-language creative for Belgium?
Yes. Our expert team at Masscom Global coordinates localisation into French, and Dutch where needed, and can combine Belgian press with airport media in your wider plan.
