Advertise in trend: What Brands Need to Know
Advertise in trend to reach Austrian executives, entrepreneurs and investors through the country's weekly business magazine. Interviews with decision-makers, company profiles and investment coverage sit at the centre of the title, and its rankings of the richest Austrians and top companies draw a wealth-minded readership.
For global advertisers, trend is a premium, well-known route into Austria's business elite. German-language creative speaks to local readers, and the title's invest and luxury communities give wealth and lifestyle brands a precise setting.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why trend Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Austria
Why trend Matters in Austria
trend is a weekly German-language business magazine established in 1970, with an online edition at trend.at. Its content covers business developments and background, interviews with decision-makers, investing, careers and culture, along with well-known rankings (de).
It publishes the Top 500 companies ranking, an annual list of the richest Austrians and a best employers ranking, and runs dedicated communities for law, medicine, SMEs, women, investing and luxury (trend.at).
What the Published Data Says About the Audience
- Total distributed circulation. More than 63,000 copies, including about 10,000 e-paper copies (ÖAK, second half 2019).
- National reach. 1.1% of Austrians (Media-Analyse 2019), rising to 2.4% in the A/B target group.
- Online. About 238,000 unique clients a month on trend.at (ÖWA Basic, Q4 2019).
- Wealth products. trend.invest and trend.LUXURY communities, and a richest Austrians ranking.
A Media Planner's View: Where to Place
Use trend for executives, entrepreneurs and investors in Austria. The weekly magazine is the right place for premium, considered messaging such as private banking, investment, property and luxury, and the ranking issues concentrate attention on the most senior and wealth-minded readers.
We plan around the editorial calendar, add trend.at and the daily newsletter for frequency, and combine with airport and event media when the campaign needs to reach the same executives while they travel.
Masscom Expert Recommendation: Why Advertise Here
trend is Austria's leading business magazine and a natural home for brands that want to reach investors and business leaders. Private banks, wealth managers, property developers and luxury brands benefit from a title that profiles executives and ranks Austria's richest people.
How we would use it. We would combine print display in the weekly with placements around the invest and luxury content, and time key campaigns to ranking issues such as the Top 500 companies and the richest Austrians. Creative should run in German.
Our guidance. We plan the title as the premium anchor of an Austrian business and investor campaign, and add newsletter and online formats to build frequency around the key issues.
How We Would Run Your trend Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for German, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in trend?
- Print display. Advertising in the weekly business magazine.
- Invest and luxury communities. Content areas for wealth and premium brands on trend.at.
- Newsletter. Placements in the trend. daily business newsletter.
- Website. Digital placements on trend.at planned alongside print.
- Events. Event-linked opportunities around the trend rankings and communities.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in trend?
trend profiles business leaders and ranks Austria's biggest companies and wealthiest people, which makes it a strong fit for banking, investment, property and luxury brands. Print, web and newsletter formats let us build a premium campaign around its key issues.
Key Reasons Advertisers Choose It
- A decision-maker audience. Interviews and profiles are aimed at executives and entrepreneurs.
- Wealth-led content. Rankings and the invest and luxury communities suit premium advertisers.
- Multiple formats. Print, website, newsletter and events can be combined in one plan.
Book trend Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for trend.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in trend magazine?
Our expert team at Masscom Global plans and books trend placements. Share your objective, budget and dates, and we handle formats, creative requirements and scheduling.
Does trend reach high-net-worth individuals and investors?
In the Masscom view, yes. It profiles executives, covers investing and publishes a ranking of the richest Austrians, so its readership leans toward business leaders and wealth-minded investors.
Where should I advertise to reach investors in Austria?
trend is a premium business magazine option, and its invest community is aimed at this audience. Our expert team at Masscom can add airport and premium digital media for wider coverage.
Should I choose print or online in trend?
Print suits premium, considered messaging, while trend.at and the daily newsletter add frequency. We usually plan both together around key ranking issues.
How much does trend advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle German-language creative?
Yes. Our expert team at Masscom Global coordinates German localisation so your message suits Austrian readers.
