Advertise in The Times and The Sunday Times: What Brands Need to Know
Advertise in The Times and The Sunday Times to reach British professionals, investors and premium readers through one of the UK's best-known national newspapers. A daily title and a weekend title, backed by a paid subscriber base, give your message a trusted setting with readers who make considered decisions about money, property and brands.
For global advertisers, The Times and The Sunday Times are a direct route into the British opinion-forming and investor community. Print and digital can be planned together, so one campaign covers the weekday and the weekend reading occasion.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Times and The Sunday Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in United Kingdom
Why The Times and The Sunday Times Matters in United Kingdom
The Times and The Sunday Times are national titles in the UK, sold as a combined subscription. By June 2018 the two titles reported 500,000 subscribers, with digital-only subscriptions at 255,000 outnumbering print for the first time (Press Gazette, July 2018). Figures are from that year and are shown as a guide to scale.
Audit figures for the same period put The Times at 431,053 daily circulation and The Sunday Times at 772,509 (ABC, May 2018). Pamco data (June 2018) shows The Times reaching more than 8 million adults a month across print and digital.
What the Published Data Says About the Audience
- Subscribers. 500,000 combined subscribers across both titles, including 255,000 digital-only (Press Gazette, July 2018).
- Circulation. The Times 431,053 daily and The Sunday Times 772,509 (ABC, May 2018).
- Monthly reach. More than 8 million adults a month for The Times across print and digital (Pamco, June 2018).
- Tablet readers. 73,000 daily readers of The Times tablet edition (ABC, February 2015).
A Media Planner's View: Where to Place
Use The Times for weekday reach among professionals and decision-makers, and The Sunday Times where the message deserves more time with the reader, such as private banking, property, education and luxury. Weekend placements suit considered purchases, while weekday placements suit announcements and time-sensitive offers.
Digital placements extend the campaign beyond the print run and let our team time messages around key moments in the markets and the property calendar. Combining print and online in one booking keeps frequency under control and gives the brand a consistent presence.
Masscom Expert Recommendation: Why Advertise Here
The Times and The Sunday Times are a natural fit for brands in wealth management, banking, property, luxury, education and professional services that want credibility in front of senior, affluent British readers. A paid subscriber model tends to attract engaged readers, which suits considered, high-value purchases.
How we would use it. Pair print display in the weekday paper with the Sunday Times for longer-lead premium messaging, and extend through the website and tablet edition for reach and retargeting. Creative runs in English.
Our guidance. Our team builds each plan around your objective, matching weekday, weekend and digital placements to the readers you want to reach.
How We Would Run Your The Times and The Sunday Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Times and The Sunday Times?
- Print display. Advertising in The Times across its weekly print editions.
- Sunday Times. Weekend placements in the Sunday edition for longer-lead premium messaging.
- Website. Digital placements on thetimes.com planned alongside print.
- Tablet edition. Placements reaching digital subscribers who read the paper on tablet.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Times and The Sunday Times?
The Times and The Sunday Times combine national scale with a paying, committed readership. Brands that want to be seen by investors, professionals and affluent households find a credible setting here, and our expert team at Masscom Global plans print and digital together so the message reaches readers at the right moment.
Key Reasons Advertisers Choose It
- A quality national audience. Subscribers choose these titles for news they value, which suits premium messaging.
- Weekday and weekend reach. Two titles let a campaign work across the whole week.
- Print and digital scale. Digital subscribers now outnumber print, so a combined plan reaches the whole audience.
Book The Times and The Sunday Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Times and The Sunday Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Times and The Sunday Times?
Our expert team at Masscom Global plans and books placements in both titles. Share your objective, budget and dates, and we will set out formats and lead times.
Does The Times reach high-net-worth individuals and investors?
Yes. As a national quality title with a paying readership, it reaches senior professionals, investors and affluent households, and the Sunday Times suits longer-lead premium messaging.
Where should I advertise to reach investors in the UK?
The Times and The Sunday Times are strong choices for a national investor and premium audience. Our team plans them together with digital placements from one brief.
Is it better to advertise in print or online in The Times?
Digital subscriptions now outnumber print for the titles (Press Gazette, July 2018), so we usually combine both. Print builds presence and credibility, and online adds reach and timing flexibility.
How much does The Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can I combine The Times with airport media in the UK?
Yes. Our team pairs newspaper placements with airport and out-of-home media so premium travellers see your message in both places.
