Advertise in The Straits Times: What Brands Need to Know
Advertise in The Straits Times to reach Singapore's professionals, business leaders and investors through the country's most widely read English-language news title. In the GfK Singapore Audience Study (2021), 44% of Singaporeans aged 15 and above read The Straits Times or The Sunday Times weekly.
For global advertisers, The Straits Times is the broadest premium route into Singapore, a financial and regional business hub. It runs in English, so international creative can often be used with light local adaptation.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Straits Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Singapore
Why The Straits Times Matters in Singapore
The Straits Times is Singapore's leading English-language daily, first published on 15 July 1845, and it has a regional audience beyond the island. Its online edition has run since 1994.
In the GfK Singapore Audience Study (fieldwork December 2020 to April 2021), digital readership of the title overtook print, and 45% of its readers subscribe in hardcopy or ePaper form, which points to an engaged, paying audience.
What the Published Data Says About the Audience
- Weekly reach. 44% of Singaporeans aged 15 and above read The Straits Times or The Sunday Times each week (GfK Singapore Audience Study, 2021).
- Digital reach. About 34% of the population visit the website or app weekly (GfK Singapore Audience Study, 2021).
- Paying readers. 45% of its readers subscribe in print or ePaper form (GfK Singapore Audience Study, 2021).
- Reader age. Higher proportions of millennial and Gen X readers, which is the working and investing age group (GfK Singapore Audience Study, 2021).
A Media Planner's View: Where to Place
Use The Straits Times as the national anchor for Singapore, with print display for brand and corporate messaging and the website and app for frequency. Finance, property and travel adjacent positions suit wealth, banking and premium advertisers.
The Sunday Times gives a weekend read that suits lifestyle, property and luxury campaigns. We schedule flights around financial reporting seasons, property launches and holiday travel periods, and align creative so print and digital work together.
Masscom Expert Recommendation: Why Advertise Here
The Straits Times is Singapore's national daily of record, and its readers include the professionals, managers and investors who make Singapore a regional centre for finance and trade. For banks, wealth managers, property developers, airlines and premium brands, it offers scale and credibility in one title.
How we would use it. Combine print display in the daily and The Sunday Times with the website and app to build reach and frequency. Time finance, property and travel messaging around key market and holiday periods. English creative is used directly.
Our guidance. Singapore is a compact market where one title covers most of the audience, so we plan The Straits Times as the anchor and add targeted digital to reach senior decision makers precisely.
How We Would Run Your The Straits Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Straits Times?
- Print display. Advertising in the daily broadsheet.
- The Sunday Times. Weekend edition placements for lifestyle, property and premium campaigns.
- Website and app. Digital placements to build frequency alongside print.
- ePaper. Digital replica of the print edition for subscribers.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Straits Times?
The Straits Times pairs national scale with a paying, digital-first readership in one of Asia's key financial hubs. For advertisers targeting Singapore's professionals and investors, it is the clearest single route, and our expert team at Masscom plans it alongside regional and airport media.
Key Reasons Advertisers Choose It
- Scale in a compact market. A 44% weekly reach among Singaporeans aged 15+ (GfK, 2021) gives rapid national coverage.
- Digital strength. Digital readership has overtaken print, so campaigns can run across both.
- A regional business hub. Singapore's role in finance and trade brings an international professional audience.
Book The Straits Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Straits Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Straits Times?
Our expert team at Masscom Global plans and books Straits Times placements. Share your objective, budget and dates, and we handle formats, creative and scheduling.
Does The Straits Times reach high-net-worth individuals and investors?
Yes, as Singapore's leading national daily it reaches the professionals, business leaders and investors in a major financial hub. Our expert team at Masscom pairs it with targeted digital and airport media to sharpen reach to wealthier readers.
Where should I advertise to reach investors in Singapore?
The Straits Times is the anchor national title. We add finance-adjacent digital positions and premium airport media for senior decision makers.
Should I choose print or digital in The Straits Times?
Digital readership overtook print in the 2021 GfK study, so we usually combine the daily and The Sunday Times in print with the website and app.
How much does The Straits Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can I combine The Straits Times with airport media in Singapore?
Yes. Our expert team at Masscom Global plans press, digital and airport media together so one message reaches readers at home and while travelling.
