Advertise in The Philippine Star: What Brands Need to Know
Advertise in The Philippine Star to reach Filipino professionals, investors and premium readers through a national English-language daily that has published since 1986. Its Money and Nation sections put your message in front of readers who follow the economy, companies and the markets.
For global advertisers, The Philippine Star is a dependable route into the Philippines' English-reading business and consumer audience. A Filipino-language adaptation can be planned alongside the English creative, and our expert team at Masscom Global handles both from a single brief.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Philippine Star Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Philippines
Why The Philippine Star Matters in Philippines
The Philippine Star launched on 28 July 1986 and publishes daily, Monday to Saturday, with a Sunday edition added in 1988. Its first issue already carried World, Nation, Money, Life and Sports sections, and the Starweek magazine has run on Sundays since 1987.
The Philippine Statistics Authority's Philippine Yearbook 2013 lists its 2012 circulation at 262,285 copies Monday to Saturday and 286,408 on Sunday. The title also sits within a wider family of Filipino and English publications and digital sites, which gives a campaign room to extend.
What the Published Data Says About the Audience
- Weekday circulation. 262,285 copies, Monday to Saturday (Philippine Statistics Authority, Philippine Yearbook 2013, figure for 2012).
- Sunday circulation. 286,408 copies (Philippine Statistics Authority, Philippine Yearbook 2013, figure for 2012).
- Weekend magazine. Starweek has been published with the Sunday edition since 1987.
- Reader profile. Our expert team at Masscom Global plans the title for English-reading professionals, investors and premium consumers.
A Media Planner's View: Where to Place
Use The Philippine Star for corporate, finance, property and premium consumer messages aimed at English-reading readers in Metro Manila and the main business centres. The Money section suits banking, investment and professional services, while the main news pages carry broader brand and corporate campaigns.
The Sunday edition and Starweek are the right slots for lifestyle, travel and luxury creative, where readers have more time with the page. Our expert team at Masscom Global pairs print with philstar.com so the campaign continues through the working week online.
Masscom Expert Recommendation: Why Advertise Here
The Philippine Star is one of the Philippines' best-known national dailies, and for banks, property developers, airlines, luxury brands and professional services it is a natural platform. English is the language of business in Manila, so the paper reaches the executives and investors those advertisers want.
How we would use it. Our expert team at Masscom Global would anchor a plan in print display within the Money and Nation sections, add a Sunday placement for premium and lifestyle messages, and extend to philstar.com for reach beyond the print run. Creative can run in English with a Filipino adaptation where wider reach is wanted.
Our guidance. We plan the language mix from your audience brief: English for executives and investors in Metro Manila and the business centres, with Filipino adaptation added where the objective calls for it.
How We Would Run Your The Philippine Star Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for English creative; Filipino adaptation available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Philippine Star?
- Print display. Advertising across the daily Monday to Saturday edition and the Sunday edition.
- Money section. A finance-focused section suited to banking, investment and professional services.
- Starweek. The Sunday magazine, suited to lifestyle, travel and premium creative.
- Digital. Placements on philstar.com planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Philippine Star?
The Philippine Star combines a national English-language print presence, a Sunday edition with a weekend magazine and a major news website. For advertisers who want investors, executives and premium consumers in the Philippines, it offers one title with print and digital reach.
Key Reasons Advertisers Choose It
- A national English daily. Published since 1986 and familiar to readers across the country.
- Money and Nation sections. Relevant editorial for finance, property and corporate advertisers.
- Print and online. The newspaper and philstar.com work together in one plan.
Book The Philippine Star Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Philippine Star.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Philippine Star?
Our expert team at Masscom Global plans and books The Philippine Star placements. Share your objective, budget and dates, and we handle formats, sections and scheduling.
Does The Philippine Star reach high-net-worth individuals and investors?
Yes, in the way a national English daily does: its Money and Nation sections draw professionals, executives and investors. Our expert team at Masscom Global places premium and financial messages where those readers spend time.
Where should I advertise to reach investors in the Philippines?
The Philippine Star's Money section and the Sunday edition are strong starting points, combined with philstar.com. We build the full plan from your brief.
Is print or digital better in The Philippine Star?
Print gives the national daily and Sunday presence, while philstar.com extends reach through the week. Most campaigns use both.
How much does The Philippine Star advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Filipino-language creative?
Yes. Our expert team at Masscom Global coordinates English creative and Filipino adaptation, and can combine the newspaper with airport and other media in the Philippines.
