Advertise in The New Times: What Brands Need to Know
Advertise in The New Times to reach business people, investors and senior professionals in Rwanda through the country's national English-language daily. Published in Kigali, it carries the national news that decision-makers read each morning.
For global advertisers, The New Times is a direct route into Kigali's business, investment and diplomatic community. Our expert team at Masscom Global can pair English creative with Kinyarwanda adaptation when your plan needs it.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The New Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Rwanda
Why The New Times Matters in Rwanda
The New Times is a national daily broadsheet published in Kigali, launched in September 1995. It appears Monday to Saturday, with its sister title the Sunday Times covering the weekend, and its online edition has been running since 2006.
Rwanda's economy has built its profile around investment, services and international events, and English is widely used in business and government. A national English-language daily is therefore a practical anchor for any campaign that targets investors, executives and premium consumers.
What the Published Data Says About the Audience
- Six issues a week. The New Times appears Monday to Saturday, with the Sunday Times alongside it.
- Online since 2006. The New Times Online gives print campaigns a digital extension.
- Professional readers. Our planning view is that the readership centres on Kigali professionals, public-sector leaders, business people and the international community.
A Media Planner's View: Where to Place
Use The New Times as the English-language anchor for Rwanda. News and business pages suit banking, investment, property and professional services, while the Monday to Saturday rhythm supports launches, announcements and event-driven bursts.
Our team builds the digital layer on newtimes.co.rw alongside print. For a regional plan, it sits well beside premium airport and out-of-home placements that reach travelling investors arriving in Kigali.
Masscom Expert Recommendation: Why Advertise Here
The New Times has been published since 1995 and is Rwanda's best-known English-language daily. As Kigali has grown into a regional centre for investment, conferences and services, the paper has become a natural home for brands that want to reach business leaders, investors and professionals who read in English.
How we would use it. Our team would pair print display on news and business pages with the website, timed around investment forums, major events in Kigali and the business calendar. English carries the lead creative, with a Kinyarwanda version for wider national messages.
Our guidance. We plan the language mix, page position and timing around your investor or premium audience, so each insertion supports your wider East Africa plan.
How We Would Run Your The New Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for English creative; Kinyarwanda adaptation available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The New Times?
- Print display. Advertising in the national English-language daily, Monday to Saturday.
- Sunday Times. Weekend presence through the sister paper that appears on Sundays.
- Website. Online placements on newtimes.co.rw planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The New Times?
The New Times gives advertisers a national English-language platform in Kigali with nearly three decades of publishing behind it. For brands that want to be seen by Rwanda's business and investor community, it is a dependable core title.
Key Reasons Advertisers Choose It
- National daily. Six print issues a week support steady campaigns and timely announcements.
- Kigali business hub. The capital concentrates investors, institutions and international organisations.
- Print and online. A long-running website extends reach beyond the printed page.
Book The New Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The New Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The New Times Rwanda?
Our expert team at Masscom Global plans and books The New Times placements. Share your objective, budget and dates, and we handle formats, positions and scheduling.
Does The New Times reach high-net-worth individuals and investors?
Yes, it is a strong fit. It is Rwanda's national English-language daily, read by business people, senior professionals and the international community in Kigali, which suits wealth, property and premium brands.
Where should I advertise to reach investors in Rwanda?
The New Times is our main English-language print and online option for Rwanda's business audience. Our team can add premium airport and out-of-home media to reach investors travelling into Kigali.
Should I use print or digital in The New Times?
Print display on news and business pages builds credibility, and the website adds frequency. We usually combine both in one plan.
How much does The New Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Kinyarwanda creative for Rwanda?
Yes. Our team coordinates Kinyarwanda adaptation of your English creative so the message suits local readers.
