Advertise in The National: What Brands Need to Know
Advertise in The National to reach business leaders, investors, senior professionals and premium readers across the UAE and beyond through an English-language national daily. Business, opinion, arts and lifestyle coverage give your message an informed, upmarket setting.
For global advertisers, The National is a polished route into readers who follow the region's economy and international affairs. Its website extends the plan online, and Arabic adaptation of creative is available.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The National Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in United Arab Emirates
Why The National Matters in United Arab Emirates
The National was first published on 17 April 2008 in English, with five daily sections (News, Business, Opinion, Arts and Lifestyle, Sport) and a Weekend edition on Fridays. Its early circulation was about 60,000 copies (Oxford Business Group, The Report: Abu Dhabi 2009).
Its magazine offer has included Ultratravel and Luxury, and its website is thenationalnews.com.
What the Published Data Says About the Audience
- Early circulation. About 60,000 copies at launch (Oxford Business Group, 2008 to 2009). This is an old launch-year figure, shown for scale only.
- Daily sections. News, Business, Opinion, Arts and Lifestyle, and Sport.
- Premium magazines. Ultratravel and Luxury sit within the title's offer.
A Media Planner's View: Where to Place
Use The National for senior professionals, executives and affluent residents who want informed coverage of business, opinion and culture. Business-section display suits financial and corporate messaging, while Arts and Lifestyle and the Weekend edition suit property, travel and luxury.
For investor goals, we align creative with economic news moments and add the website for sustained presence. We then combine it with a wider national daily and airport media so you cover both depth and scale.
Masscom Expert Recommendation: Why Advertise Here
The National is a quality-positioned UAE daily whose mix of business, opinion, arts and lifestyle content attracts an educated, internationally minded reader. That makes it a natural fit for private banking, property, investment, luxury and corporate brand messages aimed at senior and affluent audiences.
How we would use it. We would place display in the Business and Arts and Lifestyle sections, use the Weekend edition for premium creative, and extend the plan on thenationalnews.com. English leads, with Arabic versions added where needed.
Our guidance. We plan The National as the premium and corporate layer of a UAE campaign, and pair it with a broader national daily and airport media for combined depth and scale.
How We Would Run Your The National Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The National?
- Print display. Advertising across the daily sections of the English-language national daily.
- Weekend edition. A Friday edition suited to lifestyle and premium products.
- Magazines. Ultratravel and Luxury titles for travel and luxury advertisers.
- Website. Digital placements on thenationalnews.com planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The National?
The National offers a quality editorial setting, a dedicated Business section and premium magazines in one title. For corporate, investor and luxury messaging in the UAE it is a refined choice, and our expert team at Masscom builds it into a wider plan with airport and national daily media.
Key Reasons Advertisers Choose It
- An upmarket setting. Business, Opinion and Arts and Lifestyle sections attract informed readers.
- Premium products. Weekend edition plus Ultratravel and Luxury magazines.
- One plan, several media. We combine it with broader and airport media for depth and scale.
Book The National Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The National.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The National?
Our expert team at Masscom Global plans and books The National placements. Share your objective, budget and dates, and we handle formats, creative adaptation and scheduling.
Does The National reach high-net-worth individuals and investors?
Yes, its business, opinion and lifestyle content draws senior professionals, business leaders and affluent readers, which is why private banking, property and luxury brands use it. Our expert team at Masscom pairs it with premium media for a tighter wealth focus.
Where should I advertise to reach investors in the UAE?
The National works well as the premium and corporate layer, alongside a broad national daily, business titles and airport media. Our expert team at Masscom builds the mix from one brief.
Which sections of The National suit investor advertising?
The Business section suits financial and corporate messages, while Arts and Lifestyle and the Weekend edition suit property, travel and luxury.
How much does The National advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Arabic creative for The National?
Yes. Our expert team at Masscom Global coordinates English and Arabic adaptation so your message suits UAE readers, and can combine it with airport media.
