Advertise in National Post: What Brands Need to Know
Advertise in the National Post to reach Canadian business leaders, investors and premium readers through a national daily that carries the Financial Post business section. Your message sits next to coverage of markets, companies and the economy.
For global advertisers, the National Post is a direct route into Canada's professional and investor community, across Toronto, Calgary, Vancouver and beyond. Print and digital placements can be planned together in English.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why National Post Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Canada
Why National Post Matters in Canada
The National Post launched on 27 October 1998 and publishes Monday to Saturday, with Monday as a digital-only edition. It carries the Financial Post business section, which gives the title a clear route to readers in business and finance.
What the Published Data Says About the Audience
- Publication pattern. Six editions a week, Monday to Saturday, with Monday online only.
- Business section. The Financial Post section sits inside the paper and its website.
- Reader type. Professionals, managers, investors and informed news readers across Canada's major cities.
A Media Planner's View: Where to Place
Use the National Post for investor, corporate and premium campaigns aimed at Canadian professionals. Print display builds credibility, while nationalpost.com adds frequency and reach during the working day.
Placement in the Financial Post section suits banking, investment, energy, property and luxury advertisers. To reach French-speaking Canada, we add a French-language title in the same plan.
Masscom Expert Recommendation: Why Advertise Here
The National Post is a national daily with a business section that keeps the Financial Post name. For banks, wealth managers, resource and energy firms, property developers and premium brands, it offers a professional readership and a news environment that suits investor-facing messages.
How we would use it. We would combine print display in the news and Financial Post pages with nationalpost.com placements, timed around earnings seasons, budgets and business events. Creative runs in English, with premium and investor messages placed near business content.
Our guidance. Canada spans several markets, so we plan city focus and French-language needs with the right companion titles as part of the brief.
How We Would Run Your National Post Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in National Post?
- Print display. Advertising in the national daily, Tuesday to Saturday.
- Financial Post section. Positions in the business section for finance and corporate messages.
- Monday digital edition. An online-only edition that supports digital campaigns.
- Website. Digital placements on nationalpost.com planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in National Post?
The National Post is a national daily with the Financial Post business section inside it. For finance, energy, property and premium brands it offers a professional readership and a news setting that suits investor and corporate messages.
Key Reasons Advertisers Choose It
- A business section. The Financial Post name keeps finance coverage at the heart of the paper.
- National reach. One title covers readers in Canada's major cities.
- Print and digital. Combine the newspaper with nationalpost.com in one plan.
Book National Post Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for National Post.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in the National Post?
Our expert team at Masscom Global plans and books National Post placements. Share your objective, budget and dates, and we handle formats, creative and scheduling.
Does the National Post reach high-net-worth individuals and investors?
Yes. As a national daily with the Financial Post business section, it reaches executives, business leaders and private investors alongside the wider news audience. It suits finance, energy, property and luxury advertisers.
Where should I advertise to reach investors in Canada?
The National Post and its Financial Post section are a leading national option. Our expert team at Masscom builds a wider plan with other Canadian titles and premium media when the brief calls for it.
Is the Financial Post section a good place to advertise?
It places finance and corporate messages next to business news, which suits investor audiences. We pair it with news pages and the website for wider reach.
How much does National Post advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can you combine the National Post with airport media?
Yes. Our expert team at Masscom Global plans the National Post alongside airport, inflight and other premium channels to reach Canadian professionals before and during travel.
