Advertise in The Korea Times: What Brands Need to Know
Advertise in The Korea Times to reach international business readers, investors and premium audiences in South Korea through the country's oldest active English-language daily. It is read by executives, diplomats, expatriates and Korean professionals who follow news in English.
For global advertisers, The Korea Times is a long-established English-language route into Korea's international business community. Our expert team at Masscom Global can pair it with The Korea Herald or a Korean-language national daily to cover both English and Korean-reading audiences.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Korea Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in South Korea
Why The Korea Times Matters in South Korea
The Korea Times is the oldest active English-language daily newspaper in South Korea, published in print and online at koreatimes.co.kr. It shares its Seoul base with the Korean-language daily Hankook Ilbo, and has long been a reference for international readers following Korean affairs.
What the Published Data Says About the Audience
- English-language daily. The Korea Times publishes in English for international and English-reading Korean audiences.
- Long history. It is the oldest active English-language daily in South Korea.
- Online presence. Its website, koreatimes.co.kr, carries the paper's reporting online.
- Planning view. Our team treats it as a credible, internationally minded setting for business and investor messaging.
A Media Planner's View: Where to Place
Use The Korea Times when your message targets English-reading professionals, expatriates and international investors in Korea. Print display and website placements work best together, positioned alongside news, business and opinion pages.
For wider coverage, our team pairs it with The Korea Herald for a second English-language voice, and with a Korean national daily for Korean-reading business audiences. All can be planned from one brief.
Masscom Expert Recommendation: Why Advertise Here
The Korea Times is the oldest active English-language daily in South Korea, published in print and online. Its history and steady presence make it a credible setting for investment, property, finance, aviation and luxury brands that want to reach the international readers who shape business decisions in Korea.
How we would use it. We would combine print display with website placements, aligned to news, business and opinion content, and time activity around campaign launches and major business moments. Korean adaptation is added where the brief reaches Korean-reading audiences.
Our guidance. We plan the balance of English and Korean creative around your audience as part of the brief.
How We Would Run Your The Korea Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for English; Korean adaptation available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Korea Times?
- Print display. Advertising in the English-language national daily.
- Digital. Placements on koreatimes.co.kr planned alongside print.
- Combined English plan. Planned alongside The Korea Herald for wider English-language coverage.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Korea Times?
The Korea Times is the oldest active English-language daily in South Korea, in print and online. For investment, property, finance and premium brands, it is a credible way to reach the country's international business community.
Key Reasons Advertisers Choose It
- A long-established title. Decades of serving English-language readers in Korea.
- Business audiences. Suits executives, expatriates and professionals following Korean business.
- Easy to combine. Pairs with The Korea Herald or a Korean daily in one plan.
Book The Korea Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Korea Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Korea Times?
Our expert team at Masscom Global plans and books The Korea Times placements. Share your objective, budget and dates, and we handle formats, lead times and creative.
Does The Korea Times reach high-net-worth individuals and investors?
Yes, it reaches senior executives, expatriate professionals and international investors who follow Korean affairs in English. Our team positions your message in news and business content suited to that audience.
Where should I advertise to reach investors in South Korea?
Pair The Korea Times and The Korea Herald for English-reading audiences with a Korean national daily such as Chosun Ilbo. Our team plans all of them from one brief.
Should I use The Korea Times in print or online?
Print display gives presence, and koreatimes.co.kr extends reach and timing. We normally combine them.
How much does The Korea Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Korean-language creative for The Korea Times plans?
Yes. Our team coordinates Korean adaptation when you want to reach Korean-reading audiences, and can combine the plan with airport media.
