Advertise in The Korea Herald: What Brands Need to Know
Advertise in The Korea Herald to reach international business readers, investors and premium audiences in South Korea through an English-language national daily. It speaks to executives, diplomats, expatriates and Korean professionals who read in English.
For global advertisers, The Korea Herald is a direct English-language route into Korea's international business community. Its Korean-language sister title, The Herald Business, gives our expert team at Masscom Global a way to extend the plan to Korean-reading business audiences.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Korea Herald Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in South Korea
Why The Korea Herald Matters in South Korea
The Korea Herald is a daily English-language newspaper in South Korea, published in print and online at koreaherald.com. It is one of the main English-language voices in the country, and a regular reference for international readers following Korean business and society.
What the Published Data Says About the Audience
- English-language daily. The Korea Herald publishes daily in English for international and English-reading Korean audiences.
- Online presence. Its website, koreaherald.com, carries the paper's reporting online.
- Sister titles. The Herald Business is a Korean-language business daily, and The Junior Herald is aimed at younger English readers.
- Planning view. Our team treats it as a premium, internationally minded environment for business and investor messaging.
A Media Planner's View: Where to Place
Use The Korea Herald when your message targets English-reading professionals, expatriates and international investors in Korea. Print display and website placements work best together, positioned alongside news and business coverage.
To reach Korean-reading business audiences, our team adds The Herald Business, or pairs the plan with a national Korean daily such as Chosun Ilbo. All can be planned from one brief.
Masscom Expert Recommendation: Why Advertise Here
The Korea Herald is a daily English-language newspaper, which makes it the natural choice for brands whose message is already in English. Investment, property, finance, aviation, luxury and professional services brands use it to reach the international and globally minded readers who shape business decisions in Korea.
How we would use it. We would run print display and website placements together, aligned to news and business content, and time activity around major business events and campaign launches. Where a brand also wants Korean-reading audiences, we adapt creative into Korean.
Our guidance. We plan the English and Korean mix around your audience, and handle any Korean adaptation as part of the brief.
How We Would Run Your The Korea Herald Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for English; Korean adaptation available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Korea Herald?
- Print display. Advertising in the English-language national daily.
- Digital. Placements on koreaherald.com planned alongside print.
- The Herald Business. Korean-language business daily for Korean-reading business audiences.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Korea Herald?
The Korea Herald is a national English-language daily in print and online. For investment, property, finance and premium brands, it is a direct way to reach South Korea's international business community.
Key Reasons Advertisers Choose It
- English-language access. Run existing English creative for Korea's international readers.
- Business audiences. Suits executives, expatriates and professionals following Korean business.
- Korean extension. The Herald Business adds Korean-language business reach.
Book The Korea Herald Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Korea Herald.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Korea Herald?
Our expert team at Masscom Global plans and books The Korea Herald placements. Share your objective, budget and dates, and we handle formats, lead times and creative.
Does The Korea Herald reach high-net-worth individuals and investors?
Yes, it reaches senior executives, expatriate professionals and international investors who follow Korean business in English. Our team positions your message in business and news content suited to that audience.
Where should I advertise to reach investors in South Korea?
Pair The Korea Herald and The Korea Times for English-reading audiences with a national Korean daily such as Chosun Ilbo. Our team plans all of them from one brief.
Should I use The Korea Herald in print or online?
Print display gives presence, and koreaherald.com extends reach and timing. We normally combine them.
How much does The Korea Herald advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Korean-language creative for The Korea Herald plans?
Yes. Our team coordinates Korean adaptation when you want to reach Korean-reading audiences, and can combine the plan with airport media.
