Advertise in The Irish Times: What Brands Need to Know
Advertise in The Irish Times to reach Irish business leaders, investors, professionals and affluent households through the country's national newspaper of record. Readers turn to it for news, analysis and business coverage, which gives premium advertisers a trusted setting.
For global advertisers, The Irish Times is a direct route to Ireland's decision-makers, in print six days a week and online through irishtimes.com. Our expert team at Masscom Global plans the full mix in English.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Irish Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Ireland
Why The Irish Times Matters in Ireland
The Irish Times is an Irish national daily first published on 29 March 1859 and issued every day except Sunday. Its online edition launched in 1994 and a digital ePaper in 2004, and the paywall for irishtimes.com began on 23 February 2015.
In December 2025 the company said its journalism was fully funded by subscribers, a sign of a loyal, paying readership.
What the Published Data Says About the Audience
- Edition days. Published every day except Sunday.
- Business supplement. A business supplement appears on Fridays.
- Property supplement. A residential property supplement appears on Thursdays, also online.
- Digital subscribers. Paid digital subscriptions are central to the title, with the paywall in place since 2015.
A Media Planner's View: Where to Place
Use the daily paper for corporate, financial and brand messaging, and the Friday business supplement when the target is executives and investors. The Thursday property supplement suits developers, estate agents, mortgage providers and international property brands.
Add irishtimes.com for frequency and for timing around launches, results and events. The Saturday Weekend supplement suits premium lifestyle, travel and luxury messaging.
Masscom Expert Recommendation: Why Advertise Here
The Irish Times is the national daily that Ireland's professionals, executives and investors read for news and analysis. For brands in banking, wealth management, property, technology, aviation and luxury, it offers a credible premium environment in a market that is home to many international headquarters.
How we would use it. We would use print display in the daily paper for brand and corporate messaging, the Thursday property and Friday business supplements for wealth, finance and property themes, and irishtimes.com for reach and timing. Creative runs in English.
Our guidance. We plan The Irish Times as the premium national anchor for Ireland, and add other titles or airport media where the brief calls for more frequency.
How We Would Run Your The Irish Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Irish Times?
- Print display. Advertising in the national daily, Monday to Saturday.
- Business supplement. Friday business supplement for finance and corporate messaging.
- Property supplement. Thursday residential property supplement, also online.
- irishtimes.com. Digital placements planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Irish Times?
The Irish Times combines national standing with business and property supplements and an engaged subscriber base online. For global advertisers targeting Irish business leaders and investors, it is the premium, credible daily with both print and digital reach.
Key Reasons Advertisers Choose It
- National authority. A daily national title in print since 1859.
- Targeted supplements. Business on Fridays and property on Thursdays suit investor themes.
- Paying digital readers. A subscriber-funded website gives an engaged online audience.
Book The Irish Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Irish Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Irish Times?
Our expert team at Masscom Global plans and books The Irish Times placements. Share your objective, budget and dates, and we will confirm formats and lead times.
Does The Irish Times reach high-net-worth individuals and investors?
Yes, its readers include executives, company heads, investors and affluent professionals who follow the economy closely. It is a strong premium environment for wealth, banking, property and luxury brands.
Where should I advertise to reach investors in Ireland?
The Irish Times, especially its Friday business supplement and irishtimes.com, is a strong national route. Our expert team at Masscom can combine it with other Irish titles and airport media.
Is print or irishtimes.com better for advertisers?
Print offers a high-attention national presence and the weekly supplements, while the website adds frequency and timing flexibility. Most campaigns use both.
How much does The Irish Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can The Irish Times be combined with airport media?
Yes, our expert team at Masscom Global plans The Irish Times alongside airport and other premium media so one brief covers Irish readers at home and travelling.
