Advertise in The Information: What Brands Need to Know
Advertise in The Information to reach investors, executives and senior professionals across technology, finance and media through a subscription title built around deeply reported business journalism. Readers pay to be here, so your message sits in front of an engaged, decision-making audience.
For global advertisers, The Information is a precise route into the US technology and venture community. It suits brands in finance, property, professional services, enterprise technology and premium lifestyle that want the attention of people who move capital and make large purchasing decisions.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Information Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in United States
Why The Information Matters in United States
The Information is a subscription news publication covering the technology industry, launched in late 2013 (publisher's About page). Its output spans reported articles, reporter-written newsletters, events, TITV video conversations with technology, media and finance leaders, and data products such as industry databases and Org Charts.
The publisher describes its readers as people serious about technology and business, many of them influential in their industries, and states that its strategy relies on subscriber growth rather than traffic. That makes it a quality-over-volume environment for advertisers.
What the Published Data Says About the Audience
- Subscription model. Access is paid, so the readership is made up of committed professionals rather than casual visitors (publisher's About page).
- Reader type. The publisher describes subscribers as engaged people serious about technology and business, many of them influential in the industry.
- Finance presence. Digiday (Dec 2017) reported that most subscribers to the publication's top tier worked in finance.
- Group access. Corporate and team subscriptions mean the title is read inside companies, funds and advisory firms.
A Media Planner's View: Where to Place
Use The Information when the goal is to reach technology executives, venture and growth investors and finance professionals in the United States. The website and reporter newsletters are the core inventory, and brand partnerships give a premium, sponsored presence next to relevant reporting.
We time campaigns around funding rounds, earnings seasons and major industry events, when attention on the title peaks. For wealth, property and private banking brands, the Weekend section and newsletters offer a less news-driven context with a similar audience.
Masscom Expert Recommendation: Why Advertise Here
The Information is a paid-subscription title, which means its readers are self-selected professionals who value inside reporting on technology and money. For investors and premium brands, that is a far tighter audience than a mass news site, and it is where start-up leaders, funds and senior executives follow the industry they work in.
How we would use it. We would plan sponsored placements and brand partnerships across the website and newsletters, timed around major technology and funding news cycles, with event tie-ins where the programme allows. Creative stays in English with a clear business or investor proposition.
Our guidance. Because the audience is niche and senior, we plan The Information as a precision buy, and pair it with broader US business titles or airport media when your brief needs scale as well as quality.
How We Would Run Your The Information Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Information?
- Brand partnerships. Premium advertising programme aimed at the publication's subscribers.
- Newsletters. Placements alongside reporter-written newsletters.
- Website. Sponsored presence on theinformation.com next to relevant coverage.
- Events and video. Sponsorship tie-ins with events and TITV conversations where the programme allows.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Information?
The Information gives advertisers a paying, senior audience in technology and finance. It is a precision environment for investor, banking, property and premium brands that want attention from people who allocate capital and make large decisions.
Key Reasons Advertisers Choose It
- An engaged subscriber base. Readers pay for the journalism, which signals strong professional intent.
- Technology and capital in one place. The title links the industry with the finance behind it.
- Curated brand partnerships. A dedicated programme gives brands a premium editorial setting.
Book The Information Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Information.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Information?
Our expert team at Masscom Global plans and books The Information placements. Share your objective, budget and dates, and we will handle formats, creative requirements and timing.
Does The Information reach high-net-worth individuals and investors?
Yes, in the way that matters for planning: it is read by investors, executives and finance professionals in technology and business, many of them wealthy and influential. Our expert team at Masscom Global uses it as a precision route to that group.
Where should I advertise to reach investors in the United States?
The Information suits technology and venture investors, and we pair it with broader US business titles and airport media for wider wealth coverage. Our expert team at Masscom builds the mix from one brief.
Are newsletters or the website better for advertisers?
The website gives presence next to reporting, while newsletters reach subscribers directly in their inbox. We usually combine them, sequenced around major news cycles.
How much does The Information advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can The Information be combined with airport and other premium media?
Yes. Masscom Global regularly pairs digital business titles with airport and out-of-home media so one plan reaches executives online and while they travel.
