Advertise in The Globe and Mail: What Brands Need to Know
Advertise in The Globe and Mail to reach Canadian executives, investors and business owners through the country's national newspaper. Its Report on Business section is where Canada's financial and corporate readers turn for markets, companies and personal finance.
For global advertisers, it is the most direct national route to Toronto's financial community and the wider Canadian business class. Report on Business, the Saturday weekend edition and the monthly ROB Magazine give distinct environments for investment, wealth, corporate and lifestyle messages.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Globe and Mail Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Canada
Why The Globe and Mail Matters in Canada
The Globe and Mail is a national title based in Toronto, and its Report on Business brand, launched in 1962, is its financial core. ROB Magazine's annual Top 1000 ranking of Canada's largest public companies gives finance and corporate advertisers a recurring editorial moment to plan around.
What the Published Data Says About the Audience
- Reach. The Globe has claimed weekly readership of more than 6 million (2024).
- Affluence, dated. The most recent public affluence cut we found is the PMB Spring 2012 study: 274,000 ROB Magazine readers lived in households earning above $150,000, and 141,000 were senior managers or owners. It is 14 years old, so it shows the shape of the audience, not today's size.
- Not published. We found no current public figure for the share of readers who are high-net-worth or investors.
A Media Planner's View: Where to Place
Use Report on Business for wealth-management, corporate, banking and investor messaging, and ROB Magazine when a longer shelf life and a senior-manager skew matter. Use the main paper when national reach is the goal.
For investors in Canada, Toronto-based finance readers are the core, so plan creative around that audience rather than a general national one.
Masscom Expert Recommendation: Why Advertise Here
For Canadian investors and senior executives, The Globe and Mail is the national business-of-record choice. Its Report on Business and investing coverage make it a natural home for brands speaking to people who manage their own portfolios, run companies or advise those who do.
How we would use it. Lead with the business section and investing-adjacent positions, support with digital on the same themes, and time the campaign around budget season, earnings periods or major financial events when attention to money is highest.
Our guidance. Section and day matter here, so we choose the business and investing positions that put your message in front of portfolio-minded readers.
How We Would Run Your The Globe and Mail Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Globe and Mail?
- Daily print. Display advertising in the national daily.
- Report on Business. The daily business section, typically 15 to 20 pages, for finance and corporate advertisers.
- Report on Business Weekend. The Saturday business edition.
- ROB Magazine. The monthly business magazine published on the last Friday of each month.
- Digital. Placements on the Globe's digital platforms, planned with print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Globe and Mail?
The Globe and Mail has claimed a weekly readership of more than 6 million (2024), and its Report on Business brand gives advertisers a dedicated environment for finance, corporate and investor messaging. Audited circulation was listed at 65,749 daily and 117,955 on Saturdays in 2022, so our expert team at Masscom confirms current audience data before buying.
Key Reasons Advertisers Choose It
- A national reach. The Globe is a national title based in Toronto, Canada's largest business centre.
- A dedicated business environment. Report on Business gives finance and corporate brands a focused setting.
- An annual ranking franchise. The Top 1000 list gives ROB Magazine a recognised annual moment for advertisers.
Book The Globe and Mail Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Globe and Mail.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Globe and Mail?
Our expert team at Masscom Global plans and books Globe and Mail placements. Share your objective, budget and dates and we will confirm formats, positions and lead times.
Does The Globe and Mail reach high-net-worth individuals and investors?
Its Report on Business brand is built around finance and corporate news, and a 2012 PMB study found 274,000 ROB Magazine readers in households earning above $150,000. That figure is dated, so Masscom requests a current income and investable-assets cut before recommending spend.
Where should I advertise to reach investors in Canada?
Report on Business and ROB Magazine are the main finance environments in The Globe and Mail. Our expert team at Masscom pairs them with other Canadian and airport media from one brief.
What is Report on Business?
Report on Business is the Globe's financial section, launched in 1962. It runs daily, with a Saturday Weekend edition and a monthly ROB Magazine.
How many people read The Globe and Mail?
The Globe has claimed a weekly readership of more than 6 million (2024). Our expert team at Masscom confirms current figures with the publisher before a plan is finalised.
How much does Globe and Mail advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global will confirm current rates against your brief.
Can I combine the Globe with other media?
Yes. Our expert team at Masscom Global plans press with airport, OOH and digital media from one brief.
