Advertise in The Field: What Brands Need to Know
Advertise in The Field to reach affluent country-minded readers in the United Kingdom, from shooting and fishing enthusiasts to buyers of rural property, fine food and premium motoring. It is a specialist environment where readers pay attention to quality and craftsmanship, which suits investor-minded and premium brands.
For global advertisers, The Field is a distinctive route into the British countryside and estate community. Our expert team at Masscom Global plans it as a premium lifestyle placement alongside business and financial titles, so one brief can speak to both the boardroom and the country house.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Field Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in United Kingdom
Why The Field Matters in United Kingdom
The Field has been published since 1853 and describes the world of the British countryside, with sections on shooting, fishing, gundogs, food and drink, hunting, reviews and country house topics. It is monthly in print, with digital editions and newsletters available to readers.
Its audited circulation was 28,294 across print and digital editions (ABC, Jan to Dec 2013). That figure is dated, and it describes a focused readership rather than a mass audience, which is exactly why premium and estate-related advertisers value it.
What the Published Data Says About the Audience
- Circulation, 2013. 28,294 print and digital copies (ABC, Jan to Dec 2013), a dated figure for a specialist readership.
- Frequency. Monthly in print, with digital issues available through the magazine's subscription pages.
- Content areas. Shooting, fishing, gundogs, food and drink, reviews and country house coverage including property and gardens.
- Reader type. Country sports followers, rural lifestyle buyers and premium consumers, in our expert team's planning view.
A Media Planner's View: Where to Place
Use The Field when the brief is about rural and prime country property, private wealth, fine food and drink, premium vehicles, luxury travel and hospitality. The Country House and Reviews areas suit property and lifestyle launches, while Shooting, Fishing and Gundogs reach the most engaged country sports readers.
Our expert team at Masscom Global would book print for the quality feel and pair it with website and newsletter exposure so the message extends beyond the monthly issue. Pairing it with a UK business or financial title brings the investor angle into the same plan.
Masscom Expert Recommendation: Why Advertise Here
The Field is one of the best-known country magazines in Britain and has been in print since 1853. For wealth managers, private banks, rural and prime property, luxury automotive, travel and fine drinks, it offers a focused, high-attention setting among readers who invest in land, leisure and quality.
How we would use it. Our team would combine a print display with website placements in the Shooting, Country House and Reviews areas, and time activity around the main shooting and country calendar. Property, private wealth and luxury launches suit the Country House and Reviews content best.
Our guidance. The Field is a specialist title, so we plan it as a premium, high-attention layer within a wider UK investor and wealth plan, rather than as a mass-reach buy.
How We Would Run Your The Field Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Field?
- Print display. Full and part-page advertising in the monthly magazine.
- Website placements. Advertising across the website's Shooting, Country House, Food & Drink, Fishing and Reviews areas.
- Newsletter. Exposure within the title's email newsletters.
- Digital editions. Reach readers who take the magazine in digital form.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Field?
The Field is a heritage British country magazine whose readers value land, craft and quality. For private wealth, property, luxury and hospitality brands, it is a focused and credible place to be seen, and our expert team plans it alongside business titles for investor reach.
Key Reasons Advertisers Choose It
- A trusted heritage title. In print since 1853 with a loyal country readership.
- Premium content areas. Property, food and drink, motoring and sporting coverage fit luxury categories.
- Print plus digital. A monthly magazine with a website and newsletters extends every campaign.
Book The Field Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Field.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Field?
Our expert team at Masscom Global plans and books The Field placements. Share your objective, budget and dates, and we will build the schedule across print and web.
Does The Field reach high-net-worth individuals and investors?
Yes, in our expert view. It reaches country property buyers, landholders and premium consumers, which makes it a strong complement to financial titles for wealth and investment brands.
Where should I advertise to reach investors in the United Kingdom?
Business and financial titles reach investors directly, and The Field adds the country estate and lifestyle layer. Our team plans both from one brief.
Should I choose print or website placements in The Field?
Print gives a premium, long-lived presence, while the website and newsletters add timing flexibility. We usually combine them.
How much does The Field advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can The Field be combined with airport or other premium media?
Yes. Our team pairs it with UK airport and business media so the same affluent audience is reached on the ground and in the air.
