Advertise in The Economic Times: What Brands Need to Know
Advertise in The Economic Times to reach Indian executives, entrepreneurs, investors and finance professionals through the country's leading English-language business daily. Companies, markets, policy and personal finance are the core of the paper, so your message appears among readers who manage and grow money.
For global advertisers, The Economic Times is the most direct route into India's business and investor community. Print editions are published in 19 cities, and Hindi and several other Indian-language websites extend the reach beyond English readers.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Economic Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in India
Why The Economic Times Matters in India
The Economic Times is a business-focused English-language daily with print editions in 19 cities, including Mumbai, Delhi, Bangalore, Chennai, Kolkata and Hyderabad. The Audit Bureau of Circulations lists its average daily circulation at 269,882 copies (citing ABC, 2022 to 2023).
What the Published Data Says About the Audience
- Daily circulation. 269,882 copies on average (Audit Bureau of Circulations, 2022 to 2023).
- City editions. Printed in 19 Indian cities.
- Language sites. ET Hindi launched in 2017, with seven further Indian-language websites launched in 2022.
A Media Planner's View: Where to Place
Use The Economic Times for entrepreneurs, executives and investors across India. Select the Mumbai, Delhi and Bangalore editions for the densest business and wealth audiences, and add other city editions to match your client geography.
Pair print with the website for reach and timed activity around results and budget periods, and use the Hindi site where your message needs to travel beyond English-language readers.
Masscom Expert Recommendation: Why Advertise Here
The Economic Times is the business daily India's investors and company leaders turn to. Brands in banking, wealth, insurance, property, aviation, technology and luxury use it because its readers are the people who buy and decide in those categories. With editions across the country, one plan can cover many commercial centres.
How we would use it. We would combine print in the key editions with the website, and select city editions to match where your target clients live and do business. English creative leads, with Hindi for broader reach.
Our guidance. India is large and varied, so we decide the right edition and language mix for your audience as part of the plan.
How We Would Run Your The Economic Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for English and Hindi, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Economic Times?
- Print display. Advertising in the English-language business daily across city editions.
- Website. Online placements on economictimes.indiatimes.com.
- Hindi and regional sites. Placements on ET Hindi and other Indian-language websites.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Economic Times?
The Economic Times gives advertisers India's most established business-daily environment, across 19 print cities and a growing set of language websites. For investor, banking and premium brands, it is the anchor title for India.
Key Reasons Advertisers Choose It
- A decision-maker audience. Executives, entrepreneurs and investors read it for business news.
- National coverage. Print editions in 19 cities.
- Language options. Hindi and seven further Indian-language websites.
Book The Economic Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Economic Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Economic Times?
Our expert team at Masscom Global plans and books The Economic Times placements. Share your objective, budget and dates, and we handle editions, formats and scheduling.
Does The Economic Times reach high-net-worth individuals and investors?
Yes. It is where India's company leaders and active investors follow markets, which makes it a strong fit for wealth, banking, insurance and premium brands.
Where should I advertise to reach investors in India?
The Economic Times is the natural anchor for finance and investor messaging, with city editions matched to your target clients. Our expert team at Masscom builds the plan from one brief.
Should I use print or digital in The Economic Times?
Print gives city-level weight in the key editions, while the website and language sites extend reach. We usually combine them.
How much does The Economic Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Hindi creative for The Economic Times?
Yes. Our expert team at Masscom Global coordinates English and Hindi adaptation, and can combine the title with airport and other premium media in India.
