Advertise in The Daily Star: What Brands Need to Know
Advertise in The Daily Star to reach Dhaka's business community, professionals and internationally connected families through Bangladesh's largest-circulating English-language daily. It is described as a newspaper of record, which lends credibility to premium, investment and financial services messages.
For global advertisers, it is the clearest English-language way into Bangladesh's urban decision-makers, and its website is also followed by Bangladeshis abroad. Print and online together reach both audiences.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Daily Star Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Bangladesh
Why The Daily Star Matters in Bangladesh
The Daily Star is described as Bangladesh's largest-circulating English-language daily and a newspaper of record. Newspaper reading is a minority habit there (the National Media Survey 2016 found 23.7% of people aged 15 and over regularly read a newspaper), so an English-language title is a selective, credibility-led route rather than a mass one.
What the Published Data Says About the Audience
- Circulation. 29,450 listed (undated).
- Digital. The website is free; the e-paper moves to paid subscription from early 2026.
- Not published. We found no public income, net-worth or investor profile.
A Media Planner's View: Where to Place
Treat The Daily Star as a high-credibility English-language buy: print for authority, the website for reach. We judge it on audience quality and influence, and pair it with airport and out-of-home media in Dhaka, where affluent travellers are easier to reach.
Masscom Expert Recommendation: Why Advertise Here
The Daily Star is Bangladesh's leading English-language daily and the title we would use to reach Dhaka's business community, professionals and internationally connected families. It is also relevant to overseas Bangladeshis who follow home news and consider investing or sending money back.
How we would use it. Use print for the business-minded home audience and digital for overseas readers, with creative that references local priorities such as property, education and financial services.
Our guidance. It works best as one pillar of a wider Bangladesh plan, and we pair it with airport and out-of-home media in Dhaka.
How We Would Run Your The Daily Star Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for English and Bangla, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Daily Star?
- Print display. Advertising in the English-language daily.
- Website. Placements on thedailystar.net, which remains free.
- E-paper. Digital edition moving to paid subscription.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Daily Star?
The Daily Star is Bangladesh's largest-circulating English-language daily, a useful channel for brands targeting English-reading professionals. The 29,450 circulation figure is undated, so our expert team at Masscom confirms current numbers before a plan is finalised.
Key Reasons Advertisers Choose It
- An English-language leader. It has the largest circulation among English dailies in Bangladesh.
- A newspaper of record. It is widely cited as one of the country's authoritative papers.
- Print and web. Its free website extends the audience.
Book The Daily Star Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Daily Star.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Daily Star?
Our expert team at Masscom Global plans and books Daily Star placements. Share your objective, budget and dates, and we will confirm formats and lead times.
Does The Daily Star reach high-net-worth individuals and investors?
It is Bangladesh's largest-circulating English-language daily, but we found no public income or net-worth profile of its readers. Masscom asks for audience data before you commit.
Where should I advertise to reach investors in Bangladesh?
The Daily Star is the main English-language newspaper option. Our expert team at Masscom pairs it with airport and outdoor media from one brief.
Is The Daily Star English-language?
Yes, it is Bangladesh's largest-circulating English-language daily.
Is the website free?
Yes, the website remains free, while the e-paper is moving to a paid subscription from early 2026.
How much does Daily Star advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global will confirm current rates against your brief.
Can it be combined with other Bangladesh media?
Yes. Our expert team at Masscom Global plans press alongside airport, OOH and digital channels from one brief.
