Advertise in The Business Times: What Brands Need to Know
Advertise in The Business Times to reach Singapore's executives, business owners, investors and financial professionals through the city-state's English-language financial daily. Business, markets and the economy are the focus, so your message sits where decisions about money are made.
For global advertisers, The Business Times is a direct route into Singapore's financial and corporate community, a hub for regional headquarters and wealth management. Print runs Monday to Saturday, with a weekend edition on Saturday, and the title is also online at businesstimes.com.sg.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why The Business Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Singapore
Why The Business Times Matters in Singapore
The Business Times is Singapore's English-language financial daily. It is published Monday to Saturday, as a broadsheet on weekdays, with a compact Saturday edition called The Business Times Weekend, and it runs a website at businesstimes.com.sg (Wizikey media database).
What the Published Data Says About the Audience
- Reader focus. Coverage centres on business, finance and the economy, with beats including technology, telecom and fintech (Wizikey media database).
- Edition rhythm. Six print issues a week, Monday to Saturday.
- Weekend reading. The Saturday edition, The Business Times Weekend, gives a slower-read slot for wealth and lifestyle advertising.
A Media Planner's View: Where to Place
Use The Business Times for executives, business owners and investors in Singapore. Weekday print suits corporate, financial and B2B messaging, while the Saturday weekend edition suits property, wealth and premium lifestyle brands.
Add the website for reach beyond the print run and for timed activity around market events, and treat the title as the anchor of a Singapore business plan before adding airport and event media.
Masscom Expert Recommendation: Why Advertise Here
The Business Times is Singapore's financial daily and a natural home for brands that sell to investors and business leaders. Private banking, asset management, property, aviation, technology and luxury advertisers use it because the readers are senior, international and commercially minded. As the work language of Singapore business is English, creative travels easily from your other markets.
How we would use it. We would combine weekday print with the website, and use the Saturday weekend edition for wealth, property and lifestyle messaging. Campaigns work well timed to results seasons and major regional events.
Our guidance. We decide the right mix of print and digital for your audience as part of the plan, and align it with your wider Asia schedule.
How We Would Run Your The Business Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in The Business Times?
- Print display. Advertising in the weekday financial daily.
- Weekend edition. The Saturday Business Times Weekend, suited to wealth and lifestyle messaging.
- Website. Online placements on businesstimes.com.sg, planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in The Business Times?
The Business Times gives advertisers a focused, finance-first environment in one of Asia's main business and wealth hubs. For investor, banking and premium brands, it is the clearest route to Singapore's business community.
Key Reasons Advertisers Choose It
- A decision-maker audience. Executives, owners and investors read it for business news.
- A weekend slot. The Saturday edition suits wealth and lifestyle brands.
- English-language reach. Existing English creative runs with light adaptation.
Book The Business Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for The Business Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in The Business Times?
Our expert team at Masscom Global plans and books The Business Times placements. Share your objective, budget and dates, and we handle formats and scheduling.
Does The Business Times reach high-net-worth individuals and investors?
Yes. It is where Singapore's executives, business owners and active investors follow markets, which makes it a strong fit for private banking, wealth and premium brands.
Where should I advertise to reach investors in Singapore?
The Business Times is the natural anchor for finance and investor messaging. Our expert team at Masscom builds a full Singapore plan from one brief.
Should I use print or digital in The Business Times?
Print carries weekday brand weight and the Saturday edition suits wealth and lifestyle copy, while the website extends reach. We usually combine them.
How much does The Business Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can The Business Times be combined with airport media in Singapore?
Yes. Our expert team at Masscom Global can pair print and digital with airport and other premium media for one coordinated Singapore plan.
