Advertise in Report on Business Magazine: What Brands Need to Know
Advertise in Report on Business Magazine to reach Canadian executives, investors and senior business leaders through the country's best-known business magazine. Its home within The Globe and Mail's business coverage places your message among readers who follow companies, markets and money.
For global advertisers, ROB Magazine is a premium route into Canada's business and investor community. It suits brands in finance, wealth management, property, technology, professional services and luxury that want a high-quality national setting.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Report on Business Magazine Works for Investors and High-Net-Worth Readers
Report on Business Magazine website
theglobeandmail.com/business/rob-magazine
Visit Report on Business Magazine websiteMedia Intelligence: Reaching Investors and High-Net-Worth Readers in Canada
Why Report on Business Magazine Matters in Canada
Report on Business Magazine is the business magazine of The Globe and Mail, Canada's national newspaper. In the PMB Spring 2012 two-year readership study it recorded about 970,000 readers, the highest of any Canadian business magazine at that time (Globe and Mail, Mar 2012).
The same study counted 141,000 senior management readers and 274,000 readers in households with income above $150,000 (PMB Spring 2012). These are 2012 figures, shown here as an indication of the reader profile.
What the Published Data Says About the Audience
- Readership. About 970,000 readers, the highest among Canadian business magazines at the time (PMB Spring 2012).
- Senior management. 141,000 senior management readers (PMB Spring 2012).
- High-income households. 274,000 readers in households with income above $150,000 (PMB Spring 2012).
A Media Planner's View: Where to Place
Use Report on Business Magazine when the goal is to build brand standing with Canadian executives and investors. Full-page and spread positions suit banks, wealth managers, insurers, property developers and premium brands, and editorial adjacency to business and money coverage adds relevance.
Pair the print placement with The Globe and Mail's business sections online for continuity between issues. For wider coverage of travelling business audiences, we can combine the magazine with airport media.
Masscom Expert Recommendation: Why Advertise Here
Report on Business Magazine is a long-established national business title, and for Canadian investors and premium brands it offers a high-quality editorial setting for brand-building. Magazine formats give creative room to breathe, which suits financial, property and luxury advertisers.
How we would use it. We would use full-page and spread print display for brand and product messages, and extend the plan through The Globe and Mail's business pages online for continuity. English creative serves the national audience, with French adaptation added where a Quebec focus is needed.
Our guidance. We handle the full plan, from format and position to timing and creative specification, and present one coordinated recommendation.
How We Would Run Your Report on Business Magazine Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Report on Business Magazine?
- Print display. Full-page and spread advertising in the business magazine.
- Online business pages. Digital placements alongside The Globe and Mail's business coverage, planned with print.
- Premium positions. Cover and early-page positions for flagship campaigns.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Report on Business Magazine?
Report on Business Magazine puts your brand in front of Canadian executives, investors and senior managers in a premium national business setting. Our expert team at Masscom plans print and online together around your objective.
Key Reasons Advertisers Choose It
- A national business title. Part of The Globe and Mail's business coverage.
- Senior readership. 141,000 senior management readers (PMB Spring 2012).
- Premium format. Magazine pages give creative lasting attention.
Book Report on Business Magazine Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Report on Business Magazine.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Report on Business Magazine?
Our expert team at Masscom Global plans and books ROB Magazine placements. Share your objective, budget and dates, and we handle formats, positions and lead times.
Does Report on Business Magazine reach high-net-worth individuals and investors?
Yes, it is read by executives, senior managers and investors, and the PMB 2012 study counted 274,000 readers in households above $150,000. It is a strong fit for wealth management, private banking and premium brands.
Where should I advertise to reach investors in Canada?
Report on Business Magazine is a leading national business title, and our expert team at Masscom can pair it with other Canadian business media and airport placements for wider coverage.
Is Report on Business Magazine better for print or digital advertising?
Print display carries the premium brand message, while online business pages add continuity between issues. We usually plan both together.
How much does Report on Business Magazine advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle creative for Canadian audiences?
Yes. Our expert team at Masscom Global coordinates creative specifications and can add French adaptation for Quebec, and combine the magazine with airport media for travelling business audiences.
