Advertise in PRESIDENT Online: What Brands Need to Know
Advertise in PRESIDENT Online to reach Japanese business professionals, managers and investors through one of the country's best-known business websites. Business, money, politics and economy, and career content sit at the centre of the site, so your message appears among readers who are building careers and managing wealth.
For global advertisers, PRESIDENT Online is a direct digital route into Japan's working business audience. It carries material from the PRESIDENT business magazine alongside original articles, so one placement plan can reach both in Japanese.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why PRESIDENT Online Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Japan
Why PRESIDENT Online Matters in Japan
PRESIDENT Online is the website of the PRESIDENT business magazine, which is issued twice a month. It describes itself as a daily work toolbox for business people, with content in six categories: Business, Money, Politics and Economy, Career, Life and Society.
The site recorded 12,291,221 monthly unique users and 60,847,023 monthly page views in November 2024 (PRESIDENT Online user data, 2025 Jan to Mar edition). Free registration opens more than 50,000 articles, and paid membership adds magazine archives and members-only content.
What the Published Data Says About the Audience
- Monthly unique users. 12,291,221 (PRESIDENT Online user data, November 2024).
- Monthly page views. 60,847,023 (PRESIDENT Online user data, November 2024), about 4.9 page views per user.
- Article library. More than 50,000 articles open to registered members (PRESIDENT Online About page, 2026).
- Related sites. PRESIDENT Woman, PRESIDENT Style, PRESIDENT Family Online and PRESIDENT Growth extend the network into leadership, lifestyle and family topics.
A Media Planner's View: Where to Place
Use PRESIDENT Online for business professionals, managers and executives in Japan who read about work, money and careers. The business and money channels are the natural slots for finance, investment and professional services, while career and life suit education, travel and premium consumer brands.
Digital placements can run alongside the print magazine and the sister sites for a wider Japanese business footprint. We plan timing around business-calendar peaks and match the Japanese creative to each channel.
Masscom Expert Recommendation: Why Advertise Here
PRESIDENT Online is a Japanese-language business and money site with a strong magazine heritage. For brands in finance, property, professional services, luxury and corporate travel, it puts your message in front of the managers and executives who make those decisions.
How we would use it. We would use display and native placements across the business, money and career channels, and add sponsored features where the brand story needs depth. All creative runs in Japanese, and timing can follow the Japanese business calendar.
Our guidance. Japanese readers respond to creative written natively, so we adapt your message into Japanese and plan placements by channel as part of the brief.
How We Would Run Your PRESIDENT Online Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Japanese, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in PRESIDENT Online?
- Display advertising. Banner placements across the business, money and career channels.
- Sponsored features. Editorial-style content for brands that need depth.
- Members-only content. Placements around the premium member area.
- Magazine tie-ins. Plans linked with the PRESIDENT business magazine.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in PRESIDENT Online?
PRESIDENT Online combines a business-first editorial focus with national scale, reaching 12.29 million monthly unique users (PRESIDENT Online user data, November 2024). For global advertisers it is a confident route to Japanese professionals, managers and investors.
Key Reasons Advertisers Choose It
- A business audience. The site is built around work, money, career and the economy.
- National scale. Millions of monthly users across Japan.
- Magazine and sister sites. Content links to the PRESIDENT business magazine and related sites.
Book PRESIDENT Online Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for PRESIDENT Online.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in PRESIDENT Online?
Our expert team at Masscom Global plans and books PRESIDENT Online placements. Share your objective, budget and dates, and we handle formats, creative adaptation and scheduling.
Does PRESIDENT Online reach high-net-worth individuals and investors?
Yes, in the planning view of our team. Its money, business and career content draws managers, executives and private investors, and we place your message in the channels where they read.
Where should I advertise to reach investors in Japan?
PRESIDENT Online is a strong digital option for business and money readers. Our expert team at Masscom combines it with other Japanese business titles and airport media from one brief.
Is PRESIDENT Online better than the PRESIDENT magazine for advertisers?
The website gives national digital scale and flexible timing, while the magazine suits a print feature. We plan them together where the brief calls for both.
How much does PRESIDENT Online advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Japanese-language creative?
Yes. Our expert team at Masscom Global coordinates native Japanese adaptation so your message reads naturally to Japanese professionals.
