Advertise in News Diggers: What Brands Need to Know
Advertise in News Diggers to reach Zambian business leaders, professionals and investors through one of the country's well-followed English-language news outlets. Local, business, court and international coverage sits on one website, so your message appears among readers who follow the economy and public affairs closely.
For global advertisers, News Diggers is a direct route into Zambia's decision-making readership. The site carries a dedicated business section, a business podcast called Mind Your Business and a digital e-paper, so one plan can combine several touchpoints.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why News Diggers Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Zambia
Why News Diggers Matters in Zambia
News Diggers is an English-language Zambian news outlet based in Lusaka, with a print edition and an online presence. Its website carries News, Local, Business, Courts, Opinion, International and Lifestyle sections, a sports section called Goal Diggers, and a digital e-paper.
What the Published Data Says About the Audience
- Business section. A dedicated business section on the website, plus the Mind Your Business podcast.
- E-paper. A digital edition of the print paper for subscribers.
- Language. English throughout, which suits international advertisers.
- Reader type. Professionals, business leaders and public-affairs followers, a profile that suits investor and corporate advertisers (Masscom planning view).
A Media Planner's View: Where to Place
Use News Diggers for Zambian professionals, business leaders and investors, and place in the business and local news sections so the message sits beside economic and corporate reading. Mining, energy, banking, property and infrastructure campaigns fit well.
Add the e-paper for a print-style presence and the podcast when the brief calls for a more personal business setting. Our team times activity around announcements, investment forums and budget periods, and pairs the plan with airport media for wider presence.
Masscom Expert Recommendation: Why Advertise Here
News Diggers is an English-language title with a strong reputation for investigative and court reporting, and for mining, energy, property, banking and infrastructure brands that want to reach Zambian decision-makers it is a useful addition to the plan. English creative works without adaptation.
How we would use it. We would plan website placements in the business and local news sections, add the e-paper for a print-style presence, and consider the podcast for sponsorship. Creative runs in English, timed to project announcements, investor events and budget periods.
Our guidance. We plan across the website, e-paper and podcast by section and timing, and match each placement to the audience your brief targets.
How We Would Run Your News Diggers Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in News Diggers?
- Website display. Banner placements across the news and business sections.
- E-paper. Advertising in the digital edition of the print paper.
- Podcast. Sponsorship planned around the Mind Your Business series.
- Print edition. Display advertising in the printed paper.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in News Diggers?
News Diggers combines a business section, an e-paper and a podcast with an English-language, decision-maker readership. Our expert team at Masscom Global plans each placement by section and timing so it works toward your investor or premium brief.
Key Reasons Advertisers Choose It
- Business coverage. A dedicated business section and business podcast.
- Several formats. Website, e-paper, podcast and print edition.
- English creative. No localisation needed for international advertisers.
Book News Diggers Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for News Diggers.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in News Diggers?
Our expert team at Masscom Global plans and books News Diggers placements. Share your objective, budget and dates, and we will build the plan.
Does News Diggers reach high-net-worth individuals and investors?
It reaches Zambian business leaders, professionals and investors who follow the economy, and we target them through the business and local news sections.
Where should I advertise to reach investors in Zambia?
News Diggers is a strong option for business and investor readers, and our team pairs it with airport and out-of-home media for wider presence.
Does News Diggers have a print edition as well as a website?
Yes, it has a print edition and an e-paper alongside the website, and we can plan across both.
How much does News Diggers advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle creative for Zambia?
Yes. News Diggers runs in English, so global creative works with light adaptation, and we can combine the plan with airport media.
