Advertise in Nepali Times: What Brands Need to Know
Advertise in Nepali Times to reach business leaders, investors and senior decision-makers in Nepal through its English-language weekly. The paper reports on politics, business, culture and society, so your message sits among readers who follow the country's economy and its place in the region.
For global advertisers, Nepali Times is a practical route into Nepal's English-reading professional community and the international partners who work with it. It has appeared weekly in print since 2000 and is backed by a long-running website, so one plan can cover both.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Nepali Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Nepal
Why Nepali Times Matters in Nepal
Nepali Times is Nepal's best-known English-language weekly. It was first published in 2000 and appears in print every Friday, with a 16-page edition and an extended website (Global Voices, 2021).
Its print edition was paused in March 2020 and returned on 1 January 2021 with a print run of 5,000 copies, aimed at academics, researchers, business and corporate houses, decision-makers, senior officials and Nepal's international partners (Global Voices, 2021). In the first year of the pandemic, its publisher reported online readership rising fivefold on pre-pandemic levels (Global Voices, 2021).
What the Published Data Says About the Audience
- Print run. 5,000 copies at the January 2021 relaunch of the weekly print edition (Global Voices, 2021).
- Reader type. Academics, researchers, business and corporate houses, decision-makers, senior bureaucracy and international partners (Global Voices, 2021).
- Online growth. Online readership rose fivefold compared with pre-pandemic levels, according to the publisher (Global Voices, 2021).
- Time on page. Average time on page reached 4 minutes, the highest the site had recorded (Global Voices, 2021).
A Media Planner's View: Where to Place
Use Nepali Times when the goal is a credible, English-language voice with Nepal's professional and diplomatic community. The Friday print edition suits brand and corporate messaging, while the website carries campaigns that need timing flexibility and wider reach, including Nepali readers abroad.
Our team combines the title with airport and out-of-home placements in Kathmandu for travel, banking and investment advertisers who want to meet the same audience on the move. Print and online are planned from one brief, with one schedule.
Masscom Expert Recommendation: Why Advertise Here
Nepali Times is the English-language weekly that Nepal's corporate, diplomatic and development communities read. For brands in banking, investment, aviation, hospitality, property and premium services, it is a clean, credible environment in which to speak to an international-minded audience.
How we would use it. We pair a print placement in the weekly edition with website placements on the business and news pages, timed around trade visits, investment events and travel seasons. Creative can run in English as supplied.
Our guidance. Nepal's media market is compact, so our team plans Nepali Times as a precise, high-quality buy for decision-makers alongside broader channels.
How We Would Run Your Nepali Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Nepali Times?
- Print display. Advertising in the weekly Friday print edition.
- Website display. Banner and content placements on nepalitimes.com.
- Print and web package. One message planned across both formats on a single schedule.
- Corporate messaging. Brand, investment and travel campaigns aimed at Nepal's professional community.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Nepali Times?
Nepali Times gives advertisers an English-language weekly with a readership of business houses, senior officials and international partners. It suits investment, banking, travel and premium brands that want a credible voice in Nepal's professional community.
Key Reasons Advertisers Choose It
- A decision-maker audience. The publication describes its readers as business, corporate and policy decision-makers.
- English-language creative. Global brands can run existing English creative without translation.
- Print and online. A weekly print edition and a long-running website work as one campaign.
Book Nepali Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Nepali Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Nepali Times?
Our expert team at Masscom Global plans and books Nepali Times placements. Share your objective, budget and dates, and we will arrange formats and schedule.
Does Nepali Times reach high-net-worth individuals and investors?
Yes, its readership of business houses, senior officials and international partners makes it a strong fit for investor and premium messaging in Nepal. Our team pairs it with airport and out-of-home media to reach the same audience on the move.
Where should I advertise to reach investors in Nepal?
Nepali Times is a strong English-language option for business and diplomatic readers. We combine it with Kathmandu airport and out-of-home placements for wider coverage.
Should I choose print or online in Nepali Times?
The Friday print edition suits brand and corporate messaging, while the website suits timed campaigns and readers abroad. Our team often plans both.
How much does Nepali Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can I combine Nepali Times with airport media in Nepal?
Yes. Our expert team at Masscom Global plans press, digital and airport placements together so your message reaches the same audience in several settings.
