Advertise in Mint: What Brands Need to Know
Advertise in Mint to reach Indian business owners, senior professionals and investors through an English-language business daily built around markets, companies, money and the economy. Your message sits among readers who follow where capital is moving.
For global advertisers, Mint is a clean route into India's metro business and investor community. It is a national title read in the major cities, with a website and a Saturday lifestyle supplement that extend the plan beyond the daily paper.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Mint Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in India
Why Mint Matters in India
Mint is an English-language business newspaper launched in 2007 and distributed in cities including New Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad and Chandigarh. It also publishes livemint.com and a Saturday supplement, Mint Lounge.
In the Indian Readership Survey results for Q3 2019, reported by exchange4media in December 2019, Mint was ranked the second business daily on average issue readership and credited with 314,000 premium readers.
What the Published Data Says About the Audience
- Premium readers. 314,000 premium readers (IRS 2019 Q3, as reported by exchange4media, Dec 2019).
- Ranking. Second business daily on average issue readership (IRS 2019 Q3, exchange4media, Dec 2019).
- City footprint. Distributed in nine major Indian cities, from Delhi and Mumbai to Chandigarh.
- Digital. livemint.com and the Mint ePaper extend the print audience online.
A Media Planner's View: Where to Place
Use Mint when the target is the Indian metro business reader: founders, senior managers, professionals and private investors. Main-paper display suits corporate, banking, wealth and property messaging, with position and timing set against market and results news.
Add livemint.com to extend reach and control timing, and use Mint Lounge on Saturday for premium lifestyle, travel, hospitality and luxury. For a fuller India plan we pair Mint with other business titles and airport media.
Masscom Expert Recommendation: Why Advertise Here
Mint is one of India's leading English business dailies, and for premium and investor-facing brands it is a natural fit. Wealth managers, banks, property developers, luxury and travel brands use business titles like Mint because the readers are the professionals and investors those brands want.
How we would use it. We would combine print display in the main paper with livemint.com for reach and timing, and use the Saturday Mint Lounge supplement for lifestyle, travel and luxury creative. English creative works across the readership.
Our guidance. Mint is a metro-focused national title, so we align city weighting and timing to your campaign and add other Indian titles or airport media where wider reach is needed.
How We Would Run Your Mint Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Mint?
- Print display. Advertising in the main English business daily.
- Website. Digital placements on livemint.com planned alongside print.
- Mint Lounge. Saturday supplement suited to lifestyle, travel and luxury.
- ePaper. The digital replica of the print paper extends reach online.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Mint?
Mint gives global advertisers a direct line to India's metro business leaders and investors in an English, finance-first environment, with print, web and a weekend supplement planned together by our expert team at Masscom.
Key Reasons Advertisers Choose It
- Business and investor focus. Markets, companies and money anchor the editorial.
- Premium readership. 314,000 premium readers were cited in IRS 2019 Q3.
- Print plus digital. Daily paper, livemint.com and Mint Lounge work as one plan.
Book Mint Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Mint.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Mint?
Our expert team at Masscom Global plans and books Mint placements. Share your objective, budget and dates, and we will confirm formats and lead times.
Does Mint reach high-net-worth individuals and investors?
Yes, in the way a business daily does: its readers are business owners, senior professionals and investors in India's metros, which makes it a strong base for wealth, banking and premium brands. Our expert team at Masscom builds the plan around your target profile.
Where should I advertise to reach investors in India?
Mint is a leading English option for metro business readers. Our expert team at Masscom pairs it with other Indian business titles and airport media depending on the brief.
Should I use Mint print or digital?
Print display carries authority among business readers, while livemint.com adds reach and timing control. Mint Lounge on Saturday suits lifestyle and luxury creative.
How much does Mint advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can Mint be combined with airport media in India?
Yes. Our expert team at Masscom Global combines Mint with airport and out-of-home placements so business travellers and investors see the message on the ground and in the paper.
