Advertise in Kompas: What Brands Need to Know
Advertise in Kompas to reach Indonesian decision-makers, business leaders, professionals and investors through the country's best-known national daily. The paper carries national and international news alongside business and finance coverage, so your message sits among informed, ambitious readers.
For global advertisers, Kompas is the most credible national route into Indonesia's educated, higher-spending readers. Print and the Kompas.id digital edition can be planned together, with creative in Indonesian or English.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Kompas Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Indonesia
Why Kompas Matters in Indonesia
Kompas was first published on 28 June 1965 and is a daily with a special Sunday edition. It has long been regarded as Indonesia's largest national Indonesian-language newspaper, and it is one of the Indonesian titles audited by the International Federation of Audit Bureaus of Circulations.
Its digital arm, Kompas.id, carries the e-paper and subscriber content. According to the Kompas Media Report (Feb 2022), Kompas.id had 1,826,965 monthly users in January 2022.
What the Published Data Says About the Audience
- Print circulation. 262,643 daily print circulation, with 308,721 users holding e-paper access on Kompas.id (Kompas Media Report, Feb 2022, Business Research).
- Readership. 1,044,426 daily readers (Nielsen x Kompas, Kompas Media Report, Feb 2022).
- Decision makers. 31% of readers hold structural positions in formal workplaces (Readers Poll, Kompas Media Report, Feb 2022).
- Spending power. 35% of readers spend more than 7.5 million per month on consumption (Readers Poll and Google Analytics, Kompas Media Report, Feb 2022).
- Reading time. 69 minutes average daily reading time, and 48% read both print and digital (Kompas Media Report, Feb 2022).
A Media Planner's View: Where to Place
Use Kompas print for brand-building and announcements aimed at Indonesian professionals, business leaders and investors, with full-page and half-page display as the core formats. Weekday placements suit corporate, financial and property messages, and the Sunday edition suits premium consumer and lifestyle campaigns.
Add Kompas.id to extend reach to readers who follow the paper on their phones, and sequence the digital activity around the print date. Our team of media planners and strategists builds the schedule, positions and creative adaptation as one plan.
Masscom Expert Recommendation: Why Advertise Here
Kompas is the national daily that serious Indonesian readers trust for news, and that trust carries over to the brands that appear in it. For banks, property developers, wealth and investment brands, airlines and premium consumer names, it offers a respected setting and a broad, engaged readership.
How we would use it. Pair full-page or half-page print display with Kompas.id placements, and time campaigns around business, property and investment moments. Indonesian creative gives the strongest connection, and we adapt English-language messages for local readers.
Our guidance. Indonesia is a large, varied market, so we choose the placement and creative language that match the audience you want to reach and build the plan around it.
How We Would Run Your Kompas Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Indonesian creative; English available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Kompas?
- Print display. Full-page, half-page and smaller display advertising in the daily edition.
- Sunday edition. Display advertising in the special Sunday edition for premium and lifestyle messages.
- Kompas.id digital. Website and e-paper placements planned alongside the print schedule.
- Mobile app. Reach readers who follow Kompas through the Kompas.id app.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Kompas?
Kompas combines national standing with a large, engaged readership that includes decision makers and higher-spending households. It lets premium and investor-facing advertisers appear in print and digital settings that Indonesian readers take seriously.
Key Reasons Advertisers Choose It
- National standing. Kompas is among Indonesia's most widely read national dailies, so your brand appears in a respected setting.
- Decision-maker readers. A meaningful share of readers hold senior workplace positions and spend above average.
- Print and digital in one plan. Print, Kompas.id and the e-paper can be bought together.
Book Kompas Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Kompas.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Kompas?
Our expert team at Masscom Global plans and books Kompas placements. Share your objective, budget and dates, and we handle formats, creative adaptation and scheduling.
Does Kompas reach high-net-worth individuals and investors?
Yes, in a planning sense: Kompas reaches business leaders, senior managers and higher-spending households, and its business and finance coverage attracts investor-minded readers. It suits wealth, banking, property and premium brands.
Where should I advertise to reach investors in Indonesia?
Kompas is a strong national anchor, and it works well alongside airport and digital media in Jakarta and other key cities. Our team builds the mix from one brief.
Should I choose Kompas print or Kompas.id?
Print gives prestige and broad national presence, while Kompas.id extends reach to mobile readers. Most premium campaigns use both.
How much does Kompas advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Indonesian-language creative?
Yes. Our team coordinates Indonesian adaptation of your creative, and English versions are available where they suit the audience.
