Advertise in Kathimerini: What Brands Need to Know
Advertise in Kathimerini to reach Greek professionals, business people and investors through a national morning broadsheet with a long record of serious political and financial coverage. Readers come to it for analysis and opinion, which makes it a natural setting for brands in banking, property, investment and premium services.
For global advertisers, Kathimerini is a direct route into the Greek decision-making and investor conversation. An English-language edition for Greece and Cyprus, distributed with the International New York Times, also gives international brands a way to speak to English-reading business audiences.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Kathimerini Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Greece
Why Kathimerini Matters in Greece
Kathimerini is a Greek-language national morning newspaper in broadsheet format, first published in 1919. It appears daily, with a Sunday edition that carries printed supplements, and it publishes in English for Greece and Cyprus alongside the International New York Times.
That mix of history, daily frequency and a bilingual offer gives it a role few Greek titles share: it speaks to a domestic readership and to international business readers at the same time.
What the Published Data Says About the Audience
- Sunday circulation. 95,007 copies for the Sunday edition (January 2014), shown as an older figure for context.
- Daily frequency. Published every morning as a national broadsheet.
- English-language edition. Distributed in Greece and Cyprus with the International New York Times.
- Reader type. In our planning view, readers are professionals, business people and investors who follow politics and the economy.
A Media Planner's View: Where to Place
Use Kathimerini when the goal is to reach Greek business people, professionals and investors in a serious national environment. Weekday print suits corporate, banking and investment messaging, while the Sunday edition and its supplements suit property, lifestyle and premium products.
Pair print with the website for sustained reach and add the English edition when the audience includes international residents and visiting business readers. Our team sequences the plan around results seasons, property launches and major business events.
Masscom Expert Recommendation: Why Advertise Here
Kathimerini is one of the most established national dailies in Greece, and for investors and premium brands it is a credible, high-trust environment. Property developers, wealth managers, banks, airlines and luxury brands use serious national titles like this one because the readers are the people making large financial and purchasing decisions.
How we would use it. Combine print display with the website, and consider the Sunday edition with its printed supplements for lifestyle, property and premium products. Use Greek creative for the domestic audience and the English edition for international and expatriate business readers.
Our guidance. Our team decides the right mix of Greek and English creative, the best weekday and Sunday positions and the print and digital balance as part of the plan.
How We Would Run Your Kathimerini Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Greek creative; English available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Kathimerini?
- Print display. Advertising in the national morning broadsheet.
- Sunday edition. Positions in the Sunday paper and its printed supplements.
- Website. Digital placements on kathimerini.gr planned alongside print.
- English-language edition. Reach English-reading business readers in Greece and Cyprus.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Kathimerini?
Kathimerini combines a long publishing history, daily frequency and an English-language edition, which gives investor and premium advertisers one trusted route to Greek decision-makers and international business readers. Our expert team at Masscom Global builds the plan around your audience and timing.
Key Reasons Advertisers Choose It
- A trusted national daily. A morning broadsheet with serious political and financial coverage.
- Print plus Sunday supplements. Weekday and weekend positions suit both corporate and lifestyle messages.
- Greek and English reach. The English edition adds an international business audience.
Book Kathimerini Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Kathimerini.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Kathimerini?
Our expert team at Masscom Global plans and books Kathimerini placements. Share your objective, budget and dates, and we will handle formats, creative and lead times.
Does Kathimerini reach high-net-worth individuals and investors?
Yes, in the way national quality dailies do: its readers include business people, professionals and investors who follow the economy and make sizeable financial decisions. Our team plans it for property, banking, wealth and premium brands.
Where should I advertise to reach investors in Greece?
Kathimerini is a strong national choice for investor and business audiences. Our team can combine it with airport and event media for a wider premium reach.
Should I choose print or digital in Kathimerini?
Print suits weekday corporate messages and the Sunday edition suits lifestyle and property, while kathimerini.gr extends reach and frequency. Our team usually plans them together.
How much does Kathimerini advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Greek-language creative?
Yes. Our team coordinates Greek adaptation, and the English edition is available for international audiences.
