Advertise in Kantipur: What Brands Need to Know
Advertise in Kantipur to reach Nepal's professionals, business-minded readers and premium households through the country's most widely read Nepali-language daily. Its national news, economy and city coverage draws readers who follow commerce, property and public life across Nepal.
For global advertisers, Kantipur is the broadest Nepali-language route into the country's decision-making readers. The paper first published in 1993, prints in several locations so it reaches Kathmandu and the regions together, and its website ekantipur.com extends the buy online.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Kantipur Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Nepal
Why Kantipur Matters in Nepal
Kantipur first published in February 1993 as a Nepali-language broadsheet and has grown into one of Nepal's most prominent dailies. It prints in four locations, Kathmandu, Biratnagar, Nepalgunj and Bharatpur, and publishes province-specific editions.
A 2016 audience survey found that more than half of Nepal's newspaper readers read Kantipur, which makes it the natural national anchor for advertisers who want Nepali-language scale.
What the Published Data Says About the Audience
- Newspaper readership share. More than half of Nepal's newspaper readers read Kantipur (2016 audience survey).
- Print locations. Printed in Kathmandu, Biratnagar, Nepalgunj and Bharatpur.
- Digital. The website ekantipur.com extends the paper online.
A Media Planner's View: Where to Place
Use Kantipur for Nepali-speaking professionals, business families and premium households across the country. National print suits brand, banking, property and education messaging, while regional editions let a campaign concentrate on a city or province.
Our expert team at Masscom Global would add ekantipur.com for timing-sensitive offers and use Nepali creative throughout, with English adaptation where the campaign also speaks to international readers or the Nepali diaspora.
Masscom Expert Recommendation: Why Advertise Here
Kantipur is the paper many Nepali households think of first. For advertisers in banking, real estate, education, aviation, travel and premium consumer goods, it gives national scale in the language readers use every day.
How we would use it. Our team would lead with print display in the main edition, add regional edition weighting where the campaign has a geographic focus, and extend to ekantipur.com. Creative runs in Nepali, with English available for international brands.
Our guidance. We plan Kantipur as the Nepali-language anchor of a Nepal buy and decide the split between national print, regional editions and website against your brief.
How We Would Run Your Kantipur Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Nepali creative; English available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Kantipur?
- Print display. Advertising in the national Nepali-language daily.
- Regional editions. Province-specific editions for campaigns with a geographic focus.
- Website. Digital placements on ekantipur.com planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Kantipur?
Kantipur combines national Nepali-language scale, regional printing and a website. For banking, property, education, aviation and premium brands that want to reach Nepal's business and professional readers, it is the strongest single anchor in the market.
Key Reasons Advertisers Choose It
- National scale. More than half of Nepal's newspaper readers read Kantipur (2016 audience survey).
- Regional printing. Four print locations reach the capital and regional cities.
- Print plus digital. ekantipur.com extends the print buy online.
Book Kantipur Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Kantipur.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Kantipur?
Our expert team at Masscom Global plans and books Kantipur placements. Share your objective, budget and dates, and we will set formats and editions.
Does Kantipur reach high-net-worth individuals and investors?
Kantipur is read by Nepal's professionals, business families and premium households. For banking, property and investment brands, it is a suitable national anchor.
Where should I advertise to reach investors in Nepal?
Kantipur is the broadest Nepali-language option, and our team can combine it with airport and digital media to reach the same audience while they travel.
Is Kantipur better in print or online?
Print suits brand and premium messaging, while ekantipur.com suits offers and launches. Our team usually combines both.
How much does Kantipur advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Nepali creative for Kantipur?
Yes. Our team coordinates Nepali creative and English adaptation, and can combine the campaign with airport media for the same audience.
