Advertise in FT Chinese (FT中文网): What Brands Need to Know
Advertise in FT Chinese to reach Chinese-language business leaders, investors and senior professionals through the Financial Times group's Chinese-language business and financial news site. Daily economic news, analysis and commentary draw readers who follow markets, companies and policy, so your message sits among decision-makers.
For global advertisers, FT Chinese is a focused digital route into the Chinese-speaking business and investor audience. It carries content in Chinese with English offered alongside, and our expert team at Masscom Global plans creative in both languages to suit the brief.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why FT Chinese (FT中文网) Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in China
Why FT Chinese (FT中文网) Matters in China
FT Chinese is the Chinese-language business and financial news website of the Financial Times group. It describes its mission as serving Chinese business leaders and decision-makers with daily financial news, in-depth analysis and commentary, drawing on global reporting.
The service offers apps on iOS, Android and Windows, and it launched a paid subscription service in April 2018. Its coverage spans China's economy and consumers, interest rates, investment, energy and technology.
What the Published Data Says About the Audience
- Language. Chinese, in simplified and traditional characters, with English content also offered.
- Subscriptions. A paid subscription service was launched in April 2018.
- Apps. Available on iOS, Android and Windows.
- Positioning. Aimed at Chinese business leaders and decision-makers who follow finance and the economy.
A Media Planner's View: Where to Place
Our team would use FT Chinese for campaigns aimed at Chinese-speaking executives, investors and affluent professionals, placing display on economy, markets and business pages and extending into the apps. Sponsored articles suit financial services and corporate messaging.
Because it is a digital title, we plan by audience, section and device rather than by edition. Our expert team at Masscom Global pairs it with airport and inflight media so the same business audience meets your brand in several premium settings.
Masscom Expert Recommendation: Why Advertise Here
FT Chinese is the Chinese-language business and financial news website of the Financial Times group, and for brands that want Chinese-speaking executives and investors it is a natural choice. Banking, wealth management, property, luxury, education and corporate brands use titles like this because the readers are the people their services target.
How we would use it. Our team would combine website display with app placements and finance and economy sections, and use sponsored content for thought-leadership campaigns. Creative runs in simplified Chinese, with English where the brief needs it.
Our guidance. As a digital-only title, FT Chinese is planned by our team around audience targeting, section and timing, and it works best alongside premium airport and business media.
How We Would Run Your FT Chinese (FT中文网) Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Chinese and English, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in FT Chinese (FT中文网)?
- Website display. Display advertising across economy, markets and business pages.
- App placements. Positions in the iOS, Android and Windows apps.
- Sponsored content. Branded articles for thought-leadership and financial services campaigns.
- Bilingual creative. Chinese and English creative planned together for cross-border brands.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in FT Chinese (FT中文网)?
FT Chinese gives global advertisers a business-first, Chinese-language digital route to executives, investors and senior professionals. Our expert team at Masscom Global plans it as part of a wider premium mix.
Key Reasons Advertisers Choose It
- A decision-maker audience. The site is positioned around Chinese business leaders and decision-makers.
- Financial Times group content. Global reporting and analysis in Chinese attract readers who follow world markets.
- Web and apps. Placements reach readers on desktop and mobile throughout the working day.
Book FT Chinese (FT中文网) Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for FT Chinese (FT中文网).
✅ Placement guidance across digital placements
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in FT Chinese?
Our expert team at Masscom Global plans and books FT Chinese placements. Share your objective, budget and dates, and we handle formats, timing and creative.
Does FT Chinese reach high-net-worth individuals and investors?
FT Chinese is a business and financial news site for Chinese-speaking decision-makers, so its readers include executives, investors and affluent professionals. Our team builds high-net-worth reach by pairing it with premium media.
Where should I advertise to reach investors in China?
FT Chinese is a strong Chinese-language business option, best combined with other finance titles and premium airport media. Our team plans the mix from one brief.
Is FT Chinese a website or an app?
It is both. The site is supported by apps on iOS, Android and Windows, so our team can plan across desktop and mobile.
How much does FT Chinese advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Chinese-language creative?
Yes. Our team coordinates simplified Chinese and English creative so your message suits the readers.
